Growth Marketing: win, onboard, and retain more customers

Explore tried and tested growth marketing techniques used by leading companies to accelerate sustainable growth, including onboarding optimization, outbound sales, landing page design, partners, and ads.

Explore growth marketing and its focus on the entire funnel with pirate metrics. It relies on a multidisciplinary, data-driven, experiment-driven approach that analyzes data, brainstorms ideas, prioritizes them, and tests.

Replace the traditional funnel with a customer-centered flywheel that aligns marketing, sales, and support. Attract, engage, and delight customers to improve onboarding, retention, and advocacy.

Adopt a growth marketing mindset by testing hypotheses, learning from experiments, and iterating with data-driven decisions that improve conversions, activations, and retention through small, customer-focused gains.

Explore how growth experiments drive customer acquisition and retention through a TransferWise case study, using trust building ads, a referral loop, and an optimized user experience.

Measure experiments in growth marketing using three perspectives—North Star, pirate metrics, and the one metric that matters—for clear evaluation of ideas across the funnel and flywheel.

Define a North Star metric that predicts long-term success and aligns the whole company. Choose a metric that leads to revenue, reflects customer value, and tracks progress; MTN remains shorter-horizon.

Explore pirate metrics from awareness to referral and learn to measure reach, signups, activation, retention, revenue, and referrals to inform growth strategies.

Track retention, revenue, and referrals across the customer lifecycle by measuring logins, session duration, and transactions, while applying targeted tactics like newsletters, discounts, and loyalty programs to drive growth.

Identify your one metric that matters (hometeam) to laser focus growth efforts over a few months. Analyze your growth funnel’s conversion rates to boost activation and retention.

Understand the growth marketing process as experiment-driven, not tricks; analyze data, brainstorm, prioritize, test, and document experiments to measure, learn, and iteratively improve growth.

Analyze your current position and identify weaknesses in the funnel across awareness, acquisition, activation, retention, and referrals, then turn findings into your one metric that matters for the next months.

Ideation in growth marketing draws ideas from customer feedback, ads, or teammates, then tests many ideas via a centralized backlog with clear ownership, a hypothesis, and standardized details.

Prioritize ideas from your backlog by applying the AI score—impact, confidence, and ease—aligning with a clear metric, scoring with team input, and refining quickly for faster growth experiments.

Identify weak funnel points, pick a single metric that matters, and test prioritized ideas using Google Optimize to validate statistically significant results and improve onboarding, retention, and conversions.

Explore the growth experiment dashboard built on the growth hacking system to prioritize, prepare, and analyze experiments, defining hypotheses, evidence, targets, and metrics across backlog and stages.

Leverage soft and hard data to drive growth, identify bottlenecks, prioritize ideas, and measure experiments with analytics, surveys, and crm tools.

Leverage data analysis, surveys, and user interviews to uncover customer insights, answer key questions, and reduce uncertainty in product development and onboarding.

Learn to identify where prospects are on the awareness ladder, qualify for right fit, and disqualify the wrong users to win, onboard, and retain ideal customers for B2C and B2B.

Identify the right acquisition channels—organic, paid, and word-of-mouth—and apply an 80/20 approach, testing 2–3 channels to optimize winners.

Foster acquisition by focusing on 2 to 3 high-performing channels per the 80/20 rule, test and optimize organic, paid ads, and word of mouth via the bull's eyes model.

Grow revenue from existing customers by increasing lifetime value, average order size, and repeat purchases through cross-selling, upselling, and pricing strategies that add value.

Discover how retention drives profits and informs future earnings by improving onboarding, matching promises to value, and nudging users with rewards, tutorials, and timely feedback.

Three paths to growth marketing: optimize website conversions with a one metric that matters approach and A/B tests, boost app retention via analytics, and align the team around data-driven ideation.

Apply toolkits and foundation to build your growth career and advance your startup to the next level. Join the community, ask questions, and benefit from exclusive events and expert webinars.

Learn how to choose a focused product strategy and positioning, using the value disciplines framework to excel in one discipline and make right choices despite limited resources.

Explore how brands achieve operational excellence, customer intimacy, or product leadership—using Google, Amazon, Netflix, Apple, and Shopify as examples—and how startups pick a focus to position themselves.

Use an executive dashboard to track weekly targets across essential metrics (acquisition, retention, and pirate metrics), stay proactive, spot red signals early, and let the dashboard evolve with your priorities.

Discover a two-part, action-oriented meeting agenda template inspired by EOS to boost productivity in tech startups, with a 5-minute good news loop, KPI dashboards, and prioritized key issues for decisions.

Learn how to structure meeting agendas and notes with Confluence or Asana, using templates, key issue prioritization, action items, and decisions to address churn, onboarding, and content strategy.

Utilize an issue tracker to surface and track blockers in management meetings, assign owners and due dates, and drive fast resolution to align with OKRs and strategy.