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Growth Marketing: win, onboard, and retain more customers

Name: Growth Marketing: win, onboard, and retain more customers
Rating: 4.4 (29 reviews)

Win 10 to 100 New Customers in 30 Days with this Simple 4-Step Growth System

Created byMichel Gagnon

Last updated 11/2023

English

What you'll learn

Understand the fundamentals of growth marketing and how it differs from traditional marketing
Learn the 4-step growth process and how to implement it with your team
Ideate and effectively prioritize growth experiment ideas
Set hypothesis and measure results
Design and run experiments that are statistically significant
Identify and set up the key analytics tools that you need

Course content

9 sections • 41 lectures • 2h 41m total length

From chaos to structured growth: What you'll get out of this course2:44
Learn a proven four-step growth process to design, run, and measure growth experiments using pirate metrics. Build data infrastructure and analytics to identify opportunities and track success.

The benefits of Growth Marketing1:46
What is Growth Marketing3:07
Explore growth marketing and its focus on the entire funnel with pirate metrics. It relies on a multidisciplinary, data-driven, experiment-driven approach that analyzes data, brainstorms ideas, prioritizes them, and tests.
Growth Marketing Intro Quiz
The problem with funnels and what to do about it2:12
Growth Mindset6:34
Adopt a growth marketing mindset by testing hypotheses, learning from experiments, and iterating with data-driven decisions that improve conversions, activations, and retention through small, customer-focused gains.
Growth Mindset
Growth Experiment Case Study5:30
Course Resources0:22

How to measure experiments1:09
Measure experiments in growth marketing using three perspectives—North Star, pirate metrics, and the one metric that matters—for clear evaluation of ideas across the funnel and flywheel.
North Star5:58
Pirate Metrics I5:08
Pirate Metrics II2:52
Track retention, revenue, and referrals across the customer lifecycle by measuring logins, session duration, and transactions, while applying targeted tactics like newsletters, discounts, and loyalty programs to drive growth.
One Metric that Matters (OMTM): How to Get Laser Focused4:06
North Star and OMTM

Understand the Growth Marketing process2:02
Analyze: Where will growth come from?3:24
Ideate: Coming up with ideas4:21
Prioritize: Pick the most promising ideas4:17
Test your ideas5:08
Growth marketing process
Set Up an Experiment Board0:37
How to use the Growth Experiment Dashboard6:20
Explore the growth experiment dashboard built on the growth hacking system to prioritize, prepare, and analyze experiments, defining hypotheses, evidence, targets, and metrics across backlog and stages.

Three Keys to Traction and Growth Acceleration2:39
Winning the right customers5:26
Learn to identify where prospects are on the awareness ladder, qualify for right fit, and disqualify the wrong users to win, onboard, and retain ideal customers for B2C and B2B.
Disqualify potentially bad customers1:14
Acquisition6:41
Identify your Growth Channels3:00
Activation6:41
Foster acquisition by focusing on 2 to 3 high-performing channels per the 80/20 rule, test and optimize organic, paid ads, and word of mouth via the bull's eyes model.
Revenue11:53
Grow revenue from existing customers by increasing lifetime value, average order size, and repeat purchases through cross-selling, upselling, and pricing strategies that add value.
Retention9:51
Growth Strategies
25 Overlooked Tactics to Grow Your Audience and Customer Base0:34

Positioning or Where to Play2:05
Examples of Product Positioning6:03
Explore how brands achieve operational excellence, customer intimacy, or product leadership—using Google, Amazon, Netflix, Apple, and Shopify as examples—and how startups pick a focus to position themselves.
Executive Dashboard2:51
Run Meetings Like a Boss3:52
High Productivity Agenda Template8:32
Agenda with Confluence and Asana2:35
Issue Tracker4:53

Requirements

You do not need any specific skills, although having some marketing, product management, or business experience may help you see how you can more quickly implement what you learn in your daily work.

Description

Stop chasing the next shiny tactics that never seem to work for your business

Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products

Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn't have to be this way.

There is a simple data-driven process that you can follow. Instead of guessing, you'll be able to generate results more consistently.

Mastering those skills has the potential to radically change the course of your career or business.

This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to start running growth experiments that bring new customers, improve their experience, and increase retention.

Most importantly, it will completely change how you think about customer acquisition, monetization, and retention.

By the end of this comprehensive video course, you’ll be able to:

Identify growth opportunities using Pirate Metrics
Manage the growth hacking process with a team
Analyze and identify opportunities to optimize your marketing funnels
Ideate and prioritize growth ideas using the ICE model
Set hypotheses and measure experiment results
Design and run statistically significant experiments with Google Optimize
Select three simple tech stack options that you can set up right away
Build a solid plan to win and keep more customers with a variety of growth strategies
Develop growth mindset that doesn’t involve tricking people into buying your product.

This is not Netflix. You’ll learn by doing.

This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.

This course is comprehensive and easy to follow: it has everything you need to get started right away.

Step-by-step growth hacking methodology
Action-focused assignment
14 how-to guides to set up specific tools
5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets)
25 tactics to grow your audience and win new customers
Real-life case studies

Applying what you'll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.

Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.

Who this course is for:

Young marketing professionals who want to up their game
Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts
Aspiring entrepreneurs ready to invest in themselves and their future business

Growth Marketing: win, onboard, and retain more customers

What you'll learn

Explore related topics

Course content

Stop Gambling, Start Growing with Confidence1 lecture • 3min

Understand the Science of Growth6 lectures • 20min

The 6 Growth Levers to Build a Profitable Business5 lectures • 19min

The 4-Step Process that Drives Consistent Growth7 lectures • 26min

Data: How to measure and track effectively3 lectures • 9min

Implement Growth Strategies and Growth Loops9 lectures • 48min

Practice: Design your own experiment0

3 Quick Start Guides to Launch Your Growth Marketing3 lectures • 6min

Additional Productivity Tools7 lectures • 31min

Requirements

Description

Who this course is for: