
Identify a clear value proposition that communicates the pain you solve, validate it with quick tests, and build precise personas from data and interviews to guide growth marketing.
Explore the pirate funnel’s awareness phase, using experiments like emailing, social ads, LinkedIn, and video to attract new audiences, nurture leads, and convert marketing qualified leads into customers.
Drive leads in the acquisition phase by capturing emails and contact details, using posters, landing pages, webinars, lead magnets, and quizzes to pre-qualify and nurture prospects for follow-up.
Drive revenue in the revenue phase by upselling and optimizing call-to-action. Use cross-sell prompts and call-to-action order tests to improve conversion, as shown by a 25% uplift.
Always wondered how your company can use Growth Marketing?
In this course we go beyond the buzzword.
I'll teach you everything you need to know to determine if Growth Marketing is something for you or your organisation.
We'll talk about
What is Growth Marketing
How can you run Growth Marketing sprints
What are the prerequisites for growth?
Sharp Value Proposition
Clear Target Audience
What are the different phases of the Growth Marketing Funnel (Pirate Funnel)
Real examples of start-ups, SMEs & corporates we helped
How to spy & steal from your competitors
This is not a standard growth course with all the examples you've seen everywhere around the internet like Facebook, Twitter & Airbnb. We included tons of real examples & experiments that we ran for our clients at Upthrust.
What can you expect after following the course
You have a good understanding of what it means to run growth marketing experiments within your organisation
You know what the next steps are to strengthen your Growth Marketing knowledge
You can identify some low-hanging fruit. What are the first growth experiments you should run
What if you want more?
No worries, we've done this before. At Upthrust Academy, we trained over 500 professionals and made them ready for the wonderfull world of Growth Marketing. In this course we are just scratching the surface.