Growth Marketing 101 - strategies for growing any business
What you'll learn
- Explore how Growth Marketing differs from traditional marketing
- Develop a baseline of knowledge around growth marketing to support further research and learning
- Identify ways in which one can apply a growth marketing mindset to an organization
Requirements
- None
Description
Growth Marketing is the activity, set of institutions, and processes for growing an audience, community or customer base in a dynamic market with resource constraints. The need for growth marketers has exploded over the past several years. Born out of the concepts around Growth Hacking popularized by Sean Ellis and others, Growth Marketing has emerged as the biggest trend for both high-growth startups trying to ramp their revenue quickly, and for more established firms who are looking to improve the ways they go to market and connect with potential buyers.
This course is the starting place for students or professionals who are trying to improve their marketing skillset by learning all about Growth Marketing basics and how to apply them to their own organizations. In this Growth Marketing 101 course, you’ll get a brief history of traditional marketing, learn what growth marketing it is and why it’s different, and then get into the specific practices that modern marketers employ to help their companies scale up and out.
This course is taught by a senior marketing executive with over 15 years of real-world marketing experience.
Who this course is for:
- Marketers or salespeople who want to develop an expertise in growth marketing
- Marketing or business students curious about modern marketing
Course content
- Preview04:16
Instructor
![Baxter Denney](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 5.0 Instructor Rating
- 2 Reviews
- 7 Students
- 1 Course
Baxter is a growth-focused executive and recognized marketing thought leader. Baxter has spoken at industry events including Sirius Decisions Technology Exchange, Marketo Summit, Opticon, and MarkegingSherpa Summit. He and his team have been nominated and recognized with numerous awards, including Marketo’s Marketing Executive of the Year and Sirius Decisions Demand Creation Program of the Year. Baxter serves as an advisor and coach to startups, venture capital funds, and established businesses looking to implement a growth strategy.