Cut through all the AI Content - Stand out by being Real!

We are in yet another content boom. So how do you stand out? Build trust, loyalty and engagement, that's how!

Created byAdam Walsh

Last updated 6/2023

English

What you'll learn

Understand your Purpose, Vision, Mission and Values
Map your business and understand your business cycle
Align your values with your team and customers
Optimise your team
Systemise what you have learned

Course content

4 sections • 19 lectures • 1h 24m total length

The Growth Lifecycle Model Analogy3:19
Understand the concept of the Growth Lifecycle model by learning the analogy of your business as a tree.
The Focus Flow2:49
Learn how you can direct your focus within your business using the Focus Flow
The importance of People1:31
Learn about the importance of people to your business. After reading this article you will understand why you need to focus on building a strong, values based team right from the beginning.

Let's start with a quiz!! How well do you understand what effective values are?
What are values and where do they come from?5:48
Learn where your values come from and how to use them in your business to create growth.
A story about Values1:08
A quick story about the importance of values in your business, and what can happen if you neglect them
Define your Purpose, Vision and Mission
Understanding how to uncover your company values2:57
Learn about discovering your values and how they affect your business culture using the transpirational discovery process.
Use your values to identify your DNA4:23
Learn to create the source of all meaning and direction in your business with the DNA Report

The customer lifecycle map video2:16
Learn the basics of how the customer lifecycle map works
The stages of customer lifecycle map video7:20
Learn about the 3 stages of the Customer Lifecycle Map
Starting your Customer Lifecycle Map7:04
Learn to create the basic structure of your Customer Lifecycle map and understand the process branches
Create your Customer Lifecycle map - Mapping the stages
Learn about your branches video7:13
Learn about the branches of your Customer Lifecycle Model and where they sit in your business.
Create your first set of branches
Learn about your leaves11:48
Learn about the leaves of your Customer Lifecycle Model and where they sit in your business.
Create your first set of leaves
Building the forest5:43
Learn the basics of building your forest to start creating you Talent Profiles
Build your first Forest
The talent profile4:16
Learn abut the new way to create Job Roles - Talent Profiles
Build your first Talent Profile3:43
Take your first steps toward creating talent profiles and get rid of boring position descriptions
Congratulations, you're done! - What now?1:12
Find out what's in store for this course in upcoming updates
Bonus Lecture0:35

Requirements

Although designed for business owners, No experience is needed. This course will teach you everything you need to know.

Description

AI is revolutionising how companies and consumers communicate with each other; now anyone can create text, and even video content at lightning speed. We are about to see massive amounts of content released from companies all vying for one thing…your customer’s attention! Customers are are confused, and overwhelmed with the amount of information being thrown at them everyday. They need someone that connects with their values, someone they can trust.

Customers are looking for a genuine connection with companies and they’re increasingly testing the values of businesses to make sure they’re aligned. They want to see not just what you do or sell; but what you stand for. They are looking for businesses that they can place their faith in. The good news is that understanding your values and how they translate in your business are THE growth opportunity right now because they are the only thing that will help you cut through the noise. Your competitors are waking up to this, I know - because I’m helping them do it!

All of these new tools, while impressive have the same weakness, they don’t know you and your business, and what it stands for. And what your business stands for is what your customers are going to truly connect with.

This course will help you get to the heart of who you are as a business, and help you communicate it to your customers in a way that truly connects. Then we'll help you understand how to embed this communication and message from top to bottom into your business through your team.

The result - you will learn to attract your ideal customers because you are communicating in a way that builds trust. You will attract and retain the right talent for your business, because you are communicating values that align with your team. When you earn the trust of a potential customer they will engage, when they engage with a team that radiates the values that gained their trust in the first place, that trust is confirmed. Your customers and your team (and therefore your business) are now bonded by trust, loyalty and shared values.

This is the key to business growth in today's world. Make no mistake, your values are the biggest growth opportunity you have right now.

Ready to get ahead of the curve, sign-up for this course and get on track!

Who this course is for:

Business owners looking for growth in their business
Business owners intending to hire in the near future
Business owners who want to create a strong and engaged company culture
Business owners who want to systemise their business
Business owners who want to step back from the day to day running of their business and trust it to their team

Cut through all the AI Content - Stand out by being Real!

What you'll learn

Explore related topics

Course content

The Growth Lifcycle3 lectures • 8min

Preparing to Bizualize4 lectures • 14min

The growth lifecycle2 lectures • 12min

Visualising your Customer Lifecycle10 lectures • 51min

Requirements

Description

Who this course is for: