Growth hacks for entrepreneurs

Here I will show you the first group of hacks the so  called hacks based on the behavioural contracts

In this lecture I will show you how Dropbox is using behavior contract in referral programs as well as customer on-boarding. Dropbox was also offering additional space if you performed actions that increase his reach and help Word of Mouth. It had its referral program – you could get up to 1  for referring your friend. They have also defined tasks that made you more likely to stay with them and that they were showing you how to use the product

Bobby Burger is a chain of slow burgers that has used behavioral contract to grow their chain rapidly. Bobby Burger was giving discounts and rewards for actions: Contest on facebook, Discount for check-ins, Discount for events organized at their site, Free products for first customers in new place

In the third section I will discuss the details of low cost model and when it makes sense. I will also show you execution of this model in airlines and retail.

IKEA has been very successful in implementing low cost model in furniture. I will show you all main elements were they were very successful: “big box” model built outside the city center, design, consistent message, diversified revenue streams, operational excellence, business scale

Raynair is an example of a great execution of the low cost model in airlines. They have used 1 type of aircrafts and increased their capacity, hhey do only point-to-point and use cheap airports. Raynair is also master of operational excellence and has been also very creative on the revenue streams

Biedronka is a very good execution of low cost model in retail. Biedronka  keeps it simple on the operational side and they went deep into product management. I will show you how they managed to become a leader in Poland

Here I will show you how low cost works for Fitness clubs

Here I show how the low cost model works for hotels

Here I will show you the logic behind the profitability of low cost models. In next lecture you will see an example in Excel with real numbers

Here I will show you how to estimate the cost advantage and the revenue capacity for low cost models

Next section will show you how, in innovative way, you can promote your business without spending much on advertising

I show how Spotify was creating non-standard advertising space. In 2011 Spotify has struck I deal with Facebook that enabled them to grow via referrals and Word of Mouth

Here we will show what Piktochart did to promote themselves using their own product and the freemium users

Kekemeke is a SaaS software for managing brand loyalty programs (based on collecting stamps) for restaurants. Kekemeke  has bee using its partners to promote its programs. I will explain you how they achieved this

PowToon is a freemium SaaS for creating animation movie that was very creative in putting their logo in front of the potential customers

Udemy is using every opportunity to cross-sell courses: course langing pages, emails, purchasing process. I will show you how it works in practice

In fifth section you will learn how to leverage 3-rd party platforms to get fast and cheap access to crucial resources (i.e. market)

Airbnb has written a script that was uploading automatically to Craigslist profiles of the available rent I will show you want was the impact of this on the business.

Brand24 is a software for social listening (you can check who and what was talking about you in social media). Brand24 has been leveraging small communities

 You can grow your customer base or increase retention of current ones by removing barriers between you and the customer. I will show you on examples how you can remove those barriers

Uber has been consistently removing barriers on the supply and demand side. I will show you details of how they did it

Fitness clubs and dance schools use nice tricks to convince people to join them. I will show you in this lecture what they were doing this

Dropbox has used the freemium method. They are offering 2 GB of free space on the cloud

Audioteka is software offered as a SaaS that enables you to listen to audiobooks. Their model is similar to Audibles and they are strong in Easter Europe and Latin America

One of the most important things is to create barriers between your customer and potential competitors. I will show you with examples how to do that

I will show you in this lecture how Facebook is protecting it s territory from competitors

Apple has created many barriers to protect its products from any competition

In this section we will talk about how you can change your business by changing the model in which you claim the money from the customer. The choice of revenue streams also defines the selling model

In this lecture on the example of milk based business I will show you how your business model may differ depending what revenue streams you will choose

Here I show when you should use the specific revenue streams. Different revenue streams are perfect for different businesses . By introducing  new revenue streams  you can totally disrupt your industry

Here I show when you should use the specific revenue streams. Different revenue streams are perfect for different businesses . By introducing  new revenue streams  you can totally disrupt your industry

Raynair has been also very creative on the revenue side. Here I will show you what revenue streams they have

Here we show what made Sandwich Video so successful as a producer of ads for startup

Legimi is a e-book reader bit similar to Kindle. They have been very innovative in the way they generate revenue streams

DollarShaveClub is a provider of razor in a subscription model. They have managed t disrupt the whole industry dominated by Gillette by introducing different revenue streams

Canva is software offered as a SaaS that has been very innovative in selling an charging. They use freemium model and sell per piece and not in subscription

Most businesses that are successful start in a small niche where they can in peace work on product-market fit and on their business models. I will show you examples of very successful companies that have applied this hack in practice 

Tesla had a well thought and quite well executed master plan where the end-game is self-sustainable system of electric self-driving cars fueled by clean electric energy from renewable sources

Uber started as a limousine ride provider in San Francisco. The end game is the whole short-run transportation market

Square started as a credit card processing software. Square wanted to take a piece of the payment and cash till market. It started from small independent restaurants and now has moved into being integrated POS system

Yelp started as a service that concentrated only on restaurants in San Francisco. It has grown its business to include other cities and businesses

Twitch started very broad but then tried to pick the most promising niche and concentrate on it  - gaming. Once they mastered the niche, they went deep and global with it

Postmates has intentionally neglected some of its customers (restaurants) to deliver the right customer experience to other group

Zappos has decided to join Amazon not to be crushed but also to get access to strategic resources

Here I show How Dropbox has leverage strategic partners to grow their business

Showroom is a marketplace for independent fashion brands. They are present in Poland and Germany and were acquired by Burda