Growth Hacking Methods for Small Businesses and Side Hustles

Introduction to Email Signature Marketing for Small Business Owners

• What is Email Signature Marketing?

• How does it make your emails stand out?

Use email signature marketing is a growth hacking strategy designed to help you:

• Attract Leads

• Drive Traffic

• Create Call-to-Actions for your business

• Increase your brand awareness for your side business

Make the most of your 36 per day daily emails. Use them to promote your business!

Email signature marketing is an extremely effective growth marketing method.

1. Your marketing message will be targeted and relevant to most of the people who see it in your personal and business correspondence.

2. We all send so many emails that your brand will be in front of a lot of eyeballs!

3. Once it is set up it is a constant brand-building tool.

4. Marketing in your email signature is personal. The email comes from you or your employee which creates a personal endorsement to accompany your brand messaging.

5. You have complete control over this marketing message because you can set up your email signature however you would like to.

These are five reasons why Email Signature Marketing proves to be such an effective growth hacking tool.

This lecture discusses the types of information you should use for Email Signature Advertising.

Just to name a few...

• Embedded Videos

• Call To Actions

• Customer Testimonials

• Discount Codes

• Social Media Links

Depending on your business model and online marketing assets you've built, there are all different types of content that might be useful for you to include in your email signature advertising.

In this lecture, I will showcase a variety of email signature examples. These email signatures do an excellent job of using various links, images and call outs to make the most of the email signature marketing space.

After reviewing this lecture be sure to download the FREE Email Signature Marketing Templates included with this course.

The truth is that you are not maximizing your use of advertising space. The best brands use all available opportunities to showcase and grow their brand equity.

• Target puts their logo on shopping bags

• CVS Pharmacy puts coupons on receipts

• McDonald's puts ads on their food trays

Why do brands do this? It is a growth hacking strategy that works because marketing messages work best when they are repeated.

Ad space is everywhere and takes form as:

• Virtual Ad Space

• Physical Ad Space

• Personal Ad Space

In this portion of the growth hacking course, we will explore all the free virtual advertising opportunities that exist for your business right now.

Use your virtual receipts, abandoned cart emails, contact form submission confirmations, website footer and more to showcase your brand, create calls to action and drive more sales and sales leads for your business.

Many free opportunities exist for advertising your business in the physical space too. Small businesses often underutilized many of their facilities, packaging, storefront and other physical spaces.

Learn to identify the physical spaces in and around your business where you can better showcase your brand and encourage people to become your customer.

This growth hacking marketing technique focuses on placing your brand and marketing messages in as many places as possible in the physical realm.

Believe it or not, there are all sorts of ways you can use growth hacking to maximize ad space available on things like your clothes, personal vehicle, and possesions.

From hats to helmets to voicemail messages and laptops, there are lots of ways you can use your personal spaces and possessions to create growth hacking marketing opportunities for your business.

You don't need a professional to start improving your website's SEO. There are things that you can start doing right now that will help improve your search engine rankings for your business.

Google is seeking good information. It is important for you to add accurate information about your business to your website and other areas around the web.

Google also wants to see backlinks to your website. Do you know how you get backlinks to your business? It is by having good, high-quality information on your website that other websites will want to link to.

In this portion of the growth marketing course, we will focus on improving the quality of your website and online assets in order to improve your business's search engine rankings.

One major weakness of most small business websites is that they lack information. Consumers will visit your website to learn all about your business. Yet, too many small business owners don't take the time to fill out their website with accurate and high-quality information about their business and what they offer.

In this section of the search engine optimization section, I will share ideas for the types of pages you should be developing for your website.

Let's not overcomplicate this. One of the best ways to add a lot of relevant pages to your website is to start blogging. Each blog article serves as another page that Google and other search engines can use to learn about your business and expertise.

Consistent blogs improve your search engine rankings by continually feeding search engine crawlers with new, relevant informational pages about your business, expertise, case studies, perspective and value.

I will also share an example of a small business that has been really successful in growing their business and search engine rankings because of consistent blogging.

Sometimes it is tough to come up with content ideas for your website. This lecture will help!

This video shows you several resources that will be helpful for generating ideas you can use to build pages and write blog articles for your website.

In this growth marketing lecture, I'll show you several examples of small businesses that have content-rich websites. These websites all perform exceptionally well in search engine results due in part to the high-quality information that these small business owners have added to their websites.

This lecture explores strategies for attracting high-quality backlinks to your website to help improve your site's search engine optimization.

Attracting quality backlinks will make positive contributions to your site's SEO performance.

Most small business owners are shocked to realize how few people their business reaches on a daily or monthly basis. I'll open your eyes to the truth about business outreach and why it is such a crucial area you need to improve.

Learn what Selective Attention means and why it matters for people trying to start and grow a business. Selective attention is a characteristic of human behavior that defines how people filter information in the world around them to only pay attention to a narrow, select set of information.

As an entrepreneur, it is crucial to understand that even when people are exposed to your business logo or marketing message they may not actually perceive what they saw because of selective attention.

The marketing Rule of Seven states that people need to see something at least 7 times before it registers with them. Wow! As a growth hacking marketer that means you have to get in front of people A LOT in order for them to recognize and think about buying from your business.

It is important to understand that you have a lot of work in front of you to get people to hear and understand your marketing message. Prepare to conduct a lot of outreach. This so-called Rule of Seven is part of the reason why you need to conduct meaningful amounts of business outreach consistently!

Business outreach is about reaching out to a business contact by phone, email, mail, or messaging to introduce yourself or your business. Typically, business outreach is conducted with a proposition in mind. The person conducting the outreach may have a proposal in mind about how both parties can benefit from a business relationship with each other.

Business outreach is critical for the development of strategic business partnerships, business development, sales, vendor partnerships, and more.

Outreach, in my opinion, is the greatest free growth hacking strategy of them all for small business owners.

How many people does your business actually reach on a daily, weekly or annual basis?

The first step to understanding how to improve your business outreach efforts is to understand where you are starting.

I will share my Client Outreach Log that I used to help grow my business and reach new customers, vendors and strategic partners for my business.

Conversions rates are really low. This applies no matter what type of medium you are using to push your products and services. Therefore, you need to conduct a lot of outreach to create as many relationships and as much online traffic as possible to grow your revenue.

This spreadsheet will help you track and determine your conversion rates across your advertising, marketing and outreach efforts.

Prioritize reaching out to the following categories of people to help grow your business:

• Potential Partners

• Potential Customers

• Current Customers

• Current Partners

• Employees

• Referral Networks

• Past Customers

This video lecture will outline successful growth hacking ideas and growth hacking strategies that often work for small business owners like you.

• Emails

• Phone Calls

• Social Media

• Responding to Reviews

• Messaging

Videos are a powerful medium for attracting attention and online traffic. Here are some mind-blowing statistics about the power of videos to help you grow your online audience and traffic.

• 6 in 10 people would rather watch online videos than television.

• YouTube is the second most popular website in the world.

• Viewers retain 95% of a marketing message in video versus just 10% when they read the information.

• 72% of customers would rather learn about a product or service by way of video.

• Social videos get 1,200% more shares on social media.

• A website is 53% more likely to reach the first page of Google if it includes a video.

In this video lecture, I show you examples of four popular forms of online video that you might want to try as part of your own growth marketing strategy.

1. Record your computer screen

2. Record yourself

3. Record your phone screen

4. Record a video showing your services or product in action

YouTube channels are really powerful for growth hacking. Since YouTube receives so much online traffic, if you produce high-quality videos you create an opportunity to capture some of that traffic for your business.

Creating a YouTube channel provides your business with a branded online resource for easy to digest information about your business, products and services.

Furthermore, YouTube makes it easy to share those videos in other places around the web.

How to embed your business YouTube videos on Shopify and WordPress websites.

You are ready to start creating videos to promote your business but you don't know what type of videos to make. This lecture covers 9 different examples of the types of business video strategies that are successful in helping you attract attention and grow online traffic to your business.

• Explainer Videos

• Presentation Videos

• VLogging

• Tutorial Videos

• Webinar Videos

• Video Ads

• Testimonial Videos

• Livestream Videos

• Product Demo Videos

Once you make your videos it is time to put them to work on behalf of your business! But, where should you host, place and promote your new business videos?

Here is a list of the place you can use your videos to help create traction and growth for your business.

• Homepage of your small business website

• Product detail page of your business website

• About Us page of your website

• Social Media Pages

• Use within your personal sales process

• Record a webinar and send it as a follow-up

• Customer Service Pages

• Frequently Asked Questions pages

Google My Business is a free profile on Google available for your business.

This video provides a reference for where to learn more about claiming your Google My Business Listing.

One of my favorite small business growth hacking tips is to maximize the use of your Google My Business profile. Filling out your entire GMB profile will help you show up in more search results for products you carry and services your business offers.

There is no better growth hacking strategy than making use of online reviews. People trust online reviews as much as personal recommendations.

A plethora of honest online reviews can give your business an instant boost in credibility that will lead to more customers.

This growth hacking marketing tip one is easy. Just post to your Google My Business Profile using the Posts section. Doing this will help improve your search results.

A brief review of the other features and sections of the Google My Business profile for small business owners.

One thing people don't talk about enough is that success in small business takes a lot of hustle. Sure, business principles and sound strategy are important, but at the end of the day it comes down to hustle.

If you want to be successful you need to dig in and scrap, hustle and claw your way to building a successful business.

Let's talk about the greatest growth hacking of all. Growth hacking the potential out of yourself. You, the entrepreneur, the small business owner, need to make the most of your skills and talents. You need to grow and improve.

In this lecture, I'll discuss ways that you can tap into your potential by using the resources you have around you and within you to improve and succeed.

Growth Hacking Strategy we discuss in this part of the course:

• Being Vulnerable

• Learning to barter and trade skills and services with others

• Engaging your friends and family in what you are doing

• Volunteering to help others

• Tap into your network

Continuing self-education is one of the most important qualities of successful entrepreneurs.

Autodidacts are the most successful people in the world.

This lecture shares examples of successful self-starters and why lifelong learning is one of the most important growth hacks of them all.

Strategies to help small business owners and entrepreneurs tap into their creative potential in order to help their businesses grow.

Very few succeed alone. Finding people to help you grow your business is an important step on the ladder to success.

Thanks for joining me for this course on growth hacking strategies for small business owners and side hustles. I hope you learned a lot of tools, information and ideas that will help you grow and improve your business.