Growth Hacking with Digital Marketing (Version 7.5)
What you'll learn
- Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
- Track, analyze, and leverage traffic and product usage data using Google Analytics.
- Design customer action funnels and calculate per-user LTV / CAC.
- Tell better stories and write marketing content to improve conversion rates.
- Grow social media audiences using bots and organic techniques.
- Segment email lists and automate email marketing communications.
- Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include "101" type introductory lectures on these web technologies.
Become a certified growth hacker! Join a network of more than 45,000 alumni and teams from top firms, like PayPal®, IBM®, Accenture®, and others in the world's bestselling growth hacking course!
Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!
You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!
Introducing…The Digital Marketing Toolkit for the Connected Economy
Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:
Compete head-to-head with even the biggest firms in Silicon Valley
Build your business with secrets unknown to most entrepreneurs
Qualify for more prestigious and higher-paying digital marketing jobs
Improve your outcomes with content marketing, social media, and SEO
Discover the real potential of email marketing, viral marketing and public relations
Lead digital marketing teams to massive increases in conversion rates
Multiply your results with growth hacking applied across numerous channels
The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.
And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.
Growth Hacking – The Secret Key to Digital Marketing Mastery
Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.
In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).
Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.
Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).
Develop a User-Centric Approach to Digital Marketing
You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments--using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step... from awareness to revenue to referrals.
In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!
Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.
In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)--two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand.
Also, this is version 7 of this course! That's right--the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you'll see that it gets better and better--and you only have to enroll once to get lifetime access... including all the future upgrades!
Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you’re not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?
Who this course is for:
- The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.
Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla®, Harvard, the World Bank, and Lyft® and more than 400,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning.
Mr. Jones began his career in digital education following the publication of Career Hacking™, a learning experience helping people making career transitions. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and many other colleges and universities in the US and abroad. Following the publication of Career Hacking™, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla®, PayPal®) and public (e.g. the World Bank) sectors.
Mr. Jones earned undergraduate (economics) and graduate (MBA) degrees from traditional universities. He is also a committed lifelong learner. In addition to his participation in the Harvard Graduate School of Education Leaders of Learning program, Mr. Jones has earned credentials from New York Museum of Modern Art® (Teaching with Themes), Udemy® (Trademark Law), and independent learning organizations (Yes I’m a Designer™ / Adobe Illustrator®).
Since launching in 2013, Eazl courseware has received more than 20,000 5-star reviews. Today, Eazl courseware helps teams at Tesla®, PayPal®, Lyft®, Apple®, Adidas®, Harvard, the World Bank, and many other leading organizations make faster progress on their goals.
Zero PowerPoint policy: You will never see a PowerPoint presentation in an Eazl course. Instead, you'll find fun, interactive courseware featuring animated content created by tasteful designers (not an automated doodle drawing program), interviews with practitioners in the field, exercises that give you a chance to apply what you're learning in real time, and other interesting educational modalities.
Cutting-edge learning science: Our goal is to enable you to learn as much as possible as quickly as possible--and to remember what you've learned. So, we've partnered with learning scientists to leverage digital teaching practices that help us help you learn, and retain, information quickly.
Resources to take with you: Your learning experiences with Eazl includes many cloud-hosted resources that you can access on any device at any time. For example, maybe you used a template in one of your Eazl courses... that template will be available to you in the cloud at any time! So, next time you're at work and you need to get something done fast, your Eazl resources are right there with you.
Debt-free education for all: You will not go into debt learning with Eazl. We strive to provide you with cutting-edge, world-class courseware that's so affordable that you don't have to think twice about taking the next step towards your professional goals by learning with us.
Thanks for learning with us!
Maja Voje is a globally recognized growth advisor and practitioner. She has built her career in leading technology companies such as Google and Rocket Internet. As a lecturer, she participates in one of the best-selling online courses at the Udemy online classroom, which has already been taken by more than 50,000 international students. She is also the head of Growth University, the world’s largest community of growth hackers (half a million members) at GrowthHackers. As an external consultant, she has helped develop growth strategies for more than 200 American, German, Austrian, Swedish, Belgian, and Slovenian companies operating in international markets. In her career, she has helped several companies invest up to 10-25 million. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade.
Thanks a million for choosing the course. I took it in 2015 and firmly believe it was a game-changer for me. You can definitely achieve your learning goals by going through the course content and being actively engaged in Eazl community.
Have a wonderful learning experience and you are welcome to connect with me on LinkedIn.
Best wishes & Cheers from Europe