Become a certified growth hacker! Join a network of more than 35,000 alumni and teams from top firms, like PayPal®, IBM®, Accenture®, and others in the world's bestselling growth hacking course!
Version 7.3: Fresh as of November 2020
Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!
You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!
Introducing…The Digital Marketing Toolkit for the Connected Economy
Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:
Compete head-to-head with even the biggest firms in Silicon Valley
Build your business with secrets unknown to most entrepreneurs
Qualify for more prestigious and higher-paying digital marketing jobs
Improve your outcomes with content marketing, social media, and SEO
Discover the real potential of email marketing, viral marketing and public relations
Lead digital marketing teams to massive increases in conversion rates
Multiply your results with growth hacking applied across numerous channels
The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.
And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.
Growth Hacking – The Secret Key to Digital Marketing Mastery
Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.
In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).
Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.
Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).
Develop a User-Centric Approach to Digital Marketing
You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments--using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step... from awareness to revenue to referrals.
In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!
Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.
In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)--two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand.
Also, this is version 6 of this course! That's right--the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you'll see that it gets better and better--and you only have to enroll once to get lifetime access... including all the future upgrades!
Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you’re not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?
Version 3.2 Release Notes:
Version 3.1 Release Notes:
We've added a premium tutorial for you in the Google Analytics part of the Growth Hacking Series. In this live event rebroadcast, you'll see how to call specific data from your Google Analytics properties, leverage it to create automatically-updating dashboards, and publish these dashboards to a private site. Think of this as your business or entrepreneurial HQ. For those of you who have board members, investors, or teammates, you can select the people who will have access to these dashboards so that your team can use data to drive good decisions. Enjoy!
Version 3 Release Notes:
Woohoo Growth Hacking 3 is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we've made a whole host of upgrades! The course is now more project-based, so you'll be able to use sections as you need them to achieve outcomes related to your growth objectives. We've also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe's leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook.
What's new in version 4.0?:
Growth Hacking 4 includes tons of new content, including content related to the application of bots to social media, Google 360, and a lot more. We've also streamlined the learning experience by de-escalating some modules from previous course versions. To see a full content upgrade journal, see the final lecture of the course.
Growth Hacking 4.1 migrates course document support from Dropbox to Google Documents. Students in the course should not experience any learning disruption from Dropbox's recent hosting infrastructure change!
Released November 2017: What's new in version 5.0?
Released February 2018: What's new in version 5.2?
In version 5.2 we've added Assignments throughout your learning experience. This is a brand new Udemy feature released in beta mode that enables your Eazl instruction team to blend videos with questions and images. We've heard from many of you that you would love even more hands-on activities, so we answered with 8 new hands-on Assignments in version 5.2 of the course!
Released December 2019: What's new in version 7.1?
Your course now features custom-developed captions from start to finish! So, if English isn't your first language, or it would help you to see how some of the more technical concepts in this course are written, you can use these captions by clicking the little CC button in the bottom-right-hand corner of your Udemy course video player.
Released May 2020: What's new in version 7.2?
With the help of the AMAZING Eazl Growth Hacking community of students, we've audited the course, found a group of dead related to the tooling you learn in the course, and updated the links as needed. Special thanks to Tanya McTavish (Head of Marketing at Uxpressia) and Maja for contributions to this effort!
Released November 2020: What's new in version 7.3?
Sean Ellis, the original growth hacker, has joined the Eazl Growth Hacking Masterclass as a featured expert! Sean coined the term "Growth Hacking", has written Hacking Growth, a best selling book on the topic, and has personally led growth for 5 companies that grew to $1bn+ valuations. Wow! Sean's thoughts on growth hacking will be in your learning experience both early in the course, and in the new section on launching a career in growth hacking.
Roberto Ortega, a member of Google's digital marketing team, has also joined the Eazl Growth Hacking Masterclass as a featured expert. Roberto will be your Google Analytics trainer. His teachings are featured for you in the Google Analytics / web analytics section of your course, and also in the section where you learn about paid advertising, attribution, and analytics.
There's an entire new section in your course on the topic of careers in growth hacking. In it, Maja Voje and four niche-specific experts (Wes Bush, Chris Out, Jeremy Epperson, and Sean Ellis) will give you some insights regarding different growth hacking niches (product-led growth, conversion rate optimization or CRO, and personal branding / consulting).
You'll now be able to learn from 2+ years of Maja's experiments marketing herself on LinkedIn®. In this update, there is content specifically targeting your ability to generate reach and leads on Linkedin®. This content will be especially helpful for consultants and people selling B2B solutions!
Your assignments have been upgraded! Now, there are 4 new assignments, including one that integrates Hotjar™, the web's leading user behavior analysis tool, into your learning experience.
Much of the content that centers around Facebook for Business has been upgraded. Facebook's ad team is consistently changing the UI / UX of their platform, and we're working hard to keep up with it so that your learning experience aligns with what you'll see on your own screen!
Enjoy this BIG update to your Growth Hacking course!