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Growth Hacking & Online Marketing for Creative Entrepreneurs

Name: Growth Hacking & Online Marketing for Creative Entrepreneurs
Rating: 4.3 (3 reviews)

Transform your personal brand into profitable streams of income - Optimize your online presence with this program.

Created byWilko van de Kamp

Last updated 7/2026

English

English [Auto],

What you'll learn

Learn how to set creative goals and objectives for your company that align with your vision and mission.
Identify the core values and principles of your brand that are non-negotiable and form the foundation of your marketing strategy.
Discover what motivates you as a creative entrepreneur and how to leverage your strengths to grow your business.
Create a tangible action plan that prioritizes key areas of your business for maximum sales and results.
Define your ideal customer and develop a social media strategy to effectively reach and engage with them.
Understand the foundational principles of creating a successful website, including user experience, design, and content strategy.
Utilize growth hacking techniques to rapidly scale your business and drive exponential growth.

Course content

10 sections • 49 lectures • 3h 4m total length

Introduction to the course material0:41
Digital Marketing & Growth Hacking1:05
Uncover your story to find your angle and share your message through digital marketing growth hacking for creative entrepreneurs and authors.
Why this course is crucial to your marketing results0:40
Learn why growth hacking and online marketing are crucial for delivering measurable marketing results for creative entrepreneurs.
A Bahamas vacation: Introduction to the course2:26
Uncover your story and find your angle to share a compelling message using growth hacking and online marketing for creative entrepreneurs.
What's working really well2:38
Today, thousands of entrepreneurs and business owners are using something that’s working very well right now for anyone looking to add a little “magic” to their branding and marketing message.
What is this course?1:33
Download The Workbook0:08
Please download and print the attached PDF Workbook. Many of the videos will reference directly to page numbers and worksheets from this workbook and you'll need it to get the most out of this course.
Connect With Your Instructor4:04
Learn more about your instructor and connect with him directly.

Constantly Negative News5:24
Shift your mindset toward digital marketing and growth hacking for creative entrepreneurs, embrace momentum, and stay in motion to finish your project, using the workbook and full-on learning.
A Year From Now...1:37
A year from now you'll wish you had started today (Karen Lamb). Learn how to get the most out of this course and apply it directly to improving the results you're seeing in your own life and career.
What a millionaire says when you ask about what they do for a living2:33
Explore how millionaires maintain seven to eight income streams, not defined by one job. Learn how to answer what you do for a living through author, travel, and photography.
The Dream Is Free4:57
pursue the leap from corporate life to creative entrepreneurship, learning that dreams are free but the hustle is sold separately, and share your journey to inspire others to just fly.
Why This Course Is So Important11:39
I’ve worked with many hosts that overload their servers with way too many
accounts, causing the server to fail and my site to suffer. There’s been a time where I paid for an expensive advertising campaign to drive traffic to my site while the host was down. My advertising dollars got me nothing. I should have thrown my money in a lake somewhere and I would have at least enjoyed the ripple effect for a while. I created this course to share my experience so you can do it better.
I had a conversation with a friend the other day who is a self-proclaimed “entrepreneur”, but doesn’t seem to believe in the need to do any personal branding. I was shocked, as I think the two go hand in hand. I believe everyone has a personal brand, whether you like it or not. And it can work for you if you take care of it and build it, or against you if you don’t.
Coffee Break - Worksheet 1: Core Values
You need more of the green stuff2:42
Overcome money-related limiting beliefs, pursue financial independence, and learn from Wallace Wattles’ the science of getting rich.

Worldwide Community and Why You're Here5:07
You've joined a community of students worldwide... who are all, just like you, living in a different world.
All goals are awesome - but they all cost money, there's a price tag attached to your goal. The money itself isn't the goal but it will help you get there. More important than that is the why: why do you want to go after a certain goal. Once you have a goal and a clear why you can start moving towards the target that you have set.
Building something for yourself5:25
Build something for yourself by creating a scalable business that delivers time, money, and location freedom, while embracing the CEO mindset and market feedback.
The Creative Entrepreneur Mindset1:45
Cultivate the creative entrepreneur mindset by embracing entrepreneurship, independence, creativity, and optimism; seek opportunities, persist through setbacks, take chances, and live simply, give more, and love unconditionally.
Your Business Idea(s)1:26
Choose a single business idea and commit to executing it, while planning, measuring results, and iterating to optimize growth and online marketing for creative entrepreneurship.

Financial Freedom3:34
Being financially free is a goal for many. But what does it mean? And what does it mean for you? The outcome is different for everyone, but you'll need at least a plan in place to get to where you want to be.
Setting Goals8:54
You get stuck sometimes in a career as a creative entrepreneur. You need goals to focus on what's next, and struggle through the process whenever you get stuck. It takes effort - setting goals is not always easy.
Reaching Your Goals5:19
I’m a big believer in setting goals and priorities. They’re a great way to make dreams become a reality. But the world isn’t flat. Once you made it all the way to the “horizon” – the realization of your dream – it’s not the end of the world. There’s more beyond the horizon. You’re never “there”, you’ve never “made it”. But how do you know what's next?
Coffee Break - Worksheet 2: Brainstorming
Beat The Mental Sissies4:15
Set clear goals and commit to a single priority, fight for that goal with hard work to gain time freedom and build passive income for travel and family.

Rules Of Growth7:33
Discover seven rules of growth for creative entrepreneurs: sense of purpose, market intelligence, growth planning, customer driven processes, technology, hiring, and seeing the future.
The Pillars of Success7:02
Explore the four ends of success: mentoring, masterminding, marketing, and motivation; discover how mentors, mastermind groups, and organic growth strategies propel creative entrepreneurs through challenges.
The Emotional Game2:58
What do you see in opportunities? If a relationship is full of fear, anger, worry - all those things would influence that relationship. They will drag us down as a great big weight. Find and focus on positive, supportive emotions in the relationship instead.
Thoughts, feelings, actions, and results3:29
Thoughts lead to feelings lead to actions lead to results. Every thought and feeling you bring to every action you take - you carry them into any relationship you're in which will impact your results.
Create Your Own Economy4:57
Learn to create your own economy by building a working income, savings, investments, and passive income while simplifying your life to weather market cycles and promote your work.

We're all in sales0:51
Travel links love and awareness, unlocking a heightened state—mindful, receptive, and undimmed by familiarity—transforming you and your view on human connection, so you come back different.
Getting to know your customer3:21
Define your ideal customer with a detailed persona, then tailor one-on-one marketing to address their specific problems and segments, capturing information to refine your offer.
Your most popular solutions1:54
Identify the problems you solve before presenting your popular solutions, test demand across market segments, and refine offerings through feedback and market research.
Coffee Break - Worksheet 3: Your Customer2:13
Create a detailed customer persona through a short story of your target client, then identify their main problem and your main solution for growth hacking and digital marketing.

Product Satisfaction3:07
Assess current customer satisfaction with your product offering and gather feedback to deliver bite-sized, actionable content. Offer a satisfaction guarantee to reduce risk, encourage signups, and generate referrals.
Competitor Analysis and Comparison4:16
Openly analyze competitors, highlight your unique benefits, and share information transparently to help customers compare options and make informed decisions.
Your Market Solution1:56
Research customers and competitors to define your market solution and articulate the values and benefits you deliver. Prioritize communication and satisfaction to build relationships and cultivate repeat customers.
Coffee Break - Worksheet 4: Your Product / Service

Your Business Idea3:57
You know your idea needs a great website, but where and how to start building a site? There are an overwhelming amount of options for web hosting available, which makes the task even more daunting. Who to trust with your online presence? I regularly meet small business owners, especially artrepreneurs, who don’t even have a website. And that’s a shame. Even with no computer skills you can have a great looking website, and I’m going to show you how – without getting too technical.
Your Idea Needs A Great Website4:40
Building a website doesn’t have to be complicated. But before you start ask yourself the following questions. Keep your answers simple and to the point. Each answer shouldn’t be more than a sentence (maybe two).
Coffee Break - Worksheet 5: Your Website
Writing Killer Content3:41
Write killer website copy by embracing less is more, delivering concise text with clear calls to action on every page to guide visitors toward your goal.
The Technical Infrastructure Behind Your Site5:05
Learn the basics of web hosting and infrastructure, from shared to dedicated servers, and how to choose reliable, affordable hosting that supports your site's growth.

Your Social Media Tree1:49
Once you’ve created your site, it’s time to let people know about it. I’m going to share some ideas with you on how I get the word out about my site in the “offline” world.
Putting the social back in social media3:22
Reframe social media as a tool for genuine connection, balancing quality over quantity on platforms like Instagram and Facebook, and exploring offline engagement.
Coffee Break - Worksheet 6: Your Social Media Tree
The Social Media Bull Sh*t7:08
Engage authentically on social media by sharing your story, connecting with people through genuine conversation, and posting valuable content on your own site first to drive traffic back.
Reversing the social media flow4:48
Reverse the flow of social media. A step by step summary of how I streamlined my social media.

Trying Something New With The Cycle of Deming4:42
Apply the cycle of Demming—plan, do, check, act—to creative entrepreneurship, focusing on outcomes and the story behind numbers, then test ideas and iterate.
8 Ways To Become Successfull6:39
Believe you are worthy and that success is possible. Commit to your goals with affirmations and a visible vision board, then act consistently to grow your creative business.
You're The Author of Your Own Story3:03
take responsibility for your life and author your own story by aligning goals, changing your response, and pursuing your dream with a supportive network for creative entrepreneurs.
Ideas and Next Steps1:00
You are a storyteller of your own life; decide to create your own legend and take five action steps from the workbook, committing to a date to implement.
All It Takes Is To Get Started3:11
Launch quickly by using online learning and low upfront investment to create a web presence and reinvest profits. Embrace control and responsibility to pursue goals and unleash your genius.
Final Words: Success and Value3:54
Albert Einstein's insight: become a person of value, not just a pursuit of success, through hard work and ongoing learning.
Bonus Resources0:18
In this final lesson I share some valuable educational content that you can access. I update these resources from time to time, so if there's anything you like be sure to grab it now.

Requirements

This course is suitable for beginners and those with no prior experience.
You must have (or plan to establish) a business with an online presence.
A growth mindset and a desire to improve your life, career, and business are essential.

Description

Are you an entrepreneur looking to establish a strong online presence or take it to the next level? Our course will teach you the power of organic marketing, personal branding, and storytelling to build and grow your platform.

★★★★★ "This course exceeded my expectations!" ~ student review

★★★★★ "A little different from what I expected but very good." ~ student review

Here's what we'll cover:

Developing a personal brand and setting business goals
Ground rules for growth hacking and digital marketing
Finding your niche in the online marketplace
Establishing your digital presence through your website, social media, and more

Your personal brand can work for or against you, whether you're a stay-at-home parent, full-time employee, or business owner. As a business consultant, I've worked with many large and small businesses, and I know there's no magic checklist for success. However, there are proven strategies that are working well right now for creative entrepreneurs looking to add a little "magic" to their branding and marketing message.

While I can't predict the future of entrepreneurship, I do know that it's a bright one. There are countless ways to make money from your online presence, and our course will cover fundamental ways to improve your structure. We'll also be transparent about the downsides of entrepreneurship, such as the time it takes to see results.

Join us to gain a better understanding of the online landscape and where you fit in as a creative entrepreneur. Start building your personal brand and growing your business today.

Who this course is for:

If you are a business person who wants to take your career, business, or life to the next level, this course is for you.
This course is designed for a variety of professionals, including but not limited to: Internet marketers, Network marketers, Entrepreneurs, Realtors, Life Coaches, Personal Development Enthusiasts, Self Improvement Bloggers, Web Publishers, Writers, and Content Creators.
To achieve the best results, it's important to commit to dedicating time and effort to this course.

Growth Hacking & Online Marketing for Creative Entrepreneurs

What you'll learn

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Course content

Welcome: Digital Marketing Introduction8 lectures • 13min

Personal Branding Background6 lectures • 29min

About You4 lectures • 14min

Setting Goals4 lectures • 22min

The Ground Rules of Growth Hacking5 lectures • 26min

Online Marketing and Sales4 lectures • 8min

Your Niche In The Online Marketplace3 lectures • 9min

Your Business Idea4 lectures • 17min

Social Media - How To Do It Right4 lectures • 17min

Wrap Up And More Resources7 lectures • 23min

Requirements

Description

Who this course is for: