Growth Hacking: Learning to Navigate the Stages of Growth
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Growth Hacking: Learning to Navigate the Stages of Growth

Lessons from the Growth Hackers Conference 2013. Learn from experts at Square, LinkedIn, Twitter, Facebook and YouTube.
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
165 students enrolled
Last updated 5/2013
English
Growth Hacking: Learning to Navigate the Stages of Growth
Price: $49.99
30-Day Money-Back Guarantee
This course includes
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
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What you'll learn
  • Slides from the Growth Hackers Conference
Requirements
  • None
Description

Growth hacking is disrupting marketing as we know it.

At consumer Internet companies big and small, the drive to find scalable and repeatable ways to gain customers is blurring the lines between marketing, product management, and engineering. We're seeing a new role emerge across Silicon Valley: the rise of the "growth hacker" and entire growth teams are combining quantitative direct marketing techniques, data modeling, relentless testing, and the harnessing of distribution existing networks. Facebook, Twitter, LinkedIn, and Square are just a few companies who've grown to millions of users with this new breed of marketers leading the charge.

Growth Hackers Conference is an event for tech entrepreneurs, marketers, developers, and investors to learn from the best growth experts in Silicon Valley.

Join co-hosts Erin Turner and Gagan Biyani on Friday, May 3 at Broadway Studios in San Francisco to hear from new & returning speakers with track records of success building businesses using growth hacking techniques.  

Follow our updates on Twitter using #growthconf.

                                                                                                                                                  

AGENDA

8:00 Registration & breakfast bites

Introduction

9:00 Welcoming remarks by Erin Turner & Gagan Biyani, conference co-hosts

9:15 Keynote by Keith Rabois (Investor at Khosla Ventures, former COO of Square)

9:55 “Understanding the Stages of Growth” by Sean Ellis (CEO Qualroo)

Stage I. Pre product/market fit

10:25 Greg Tseng (CEO and cofounder of Tagged)

10:55 Noah Kagan (CEO & founder AppSumo, VP Marketing Mint.com)

11:25 Josh Elman (founded Twitter Growth Team, Principal at Greylock)  

12pm Lunch with growth mentors, sponsored by Maven Ventures Growth Lab

Stage II. Transition to growth

1:05 Elliot Shmukler (VP Product & Growth for Wealthfront, Senior Director of LinkedIn Growth)

1:35 Mike Greenfield (Co-founder Circle of Moms & TeamRankings, Analytics at LinkedIn)

2:05 Alison Rosenthal (former Director BD at Facebook, Executive in Residence at Greylock)

2:35 Gagan Biyani (CEO & Cofounder of Fresh, Co-founder of Udemy)

3:00 Coffee break, sponsored by SEOmoz

Stage III. Scaling growth

3:30 Akash Garg (Director of Engineering for Twitter Growth Team, Co-founder & CTO Hi5)

4:00 Matt Hudson (Product Manager for Quantitative Analytics at YouTube)

4:30 Stan Chudnovsky (Co-founder of IronPearl, now Paypal head of growth)

5:00 Closing remarks

5-6 After party, sponsored by Hipchat

Who this course is for:
  • Growth Hackers
Course content
Expand all 10 lectures 03:20:00
+ Introduction
2 lectures 00:00
Keynote: Growth vs Growth Hacking by Keith Rabois
13 pages
Understanding the Stages of Growth by Sean Ellis
18 pages
+ Pre Product/Market Fit
2 lectures 00:00
Growth Vs Engagement by Greg Tseng
6 pages
Habits: From Inception to Adoption by Josh Elman
46 pages
+ Transition to Growth
3 lectures 00:00
Building the Growth Machine by Elliot Shmukler
34 pages
Email: Unglamorous, Difficult, Effective by Mike Greenfield
31 pages
Lean Marketing: Why marketers need to get out of the building by Gagan Biyani
12 pages
+ Scaling Growth
3 lectures 00:00
Scaling Analytics for Sustainable User Growth by Akash Garg
18 pages
3 Things We've Learned About Growth Through Video by Matt Hudson
11 pages
3 Things That Growth Is Not by Stan Chudnovsky
11 pages