Growing Your Business With LinkedIn

Choose a LinkedIn premium plan, career, business, sales, or hiring, and review pricing, including a one-month trial and Sales Navigator for sales leads.

Use LinkedIn as a search engine by entering keywords in the search box to surface people, jobs, and companies related to your term, then apply filters to refine connections.

Update your LinkedIn profile by editing your avatar and headline, then add current and past positions and education to improve visibility in searches.

Edit your profile’s contact info to add websites, emails, phone numbers, addresses, and social handles. Upload media to boost search visibility, then save changes and review your profile.

Explore LinkedIn settings and privacy to control login details, language, autoplay, and visibility. Manage who sees your profile and activity, data usage, and follower permissions to support your job search.

Tailor your LinkedIn settings to control ads and data-based targeting. Adjust communications, email frequency, who may send invitations or group invitations, read receipts, and message suggestions.

Customize your LinkedIn public profile URL by editing and saving a memorable brand name, ensuring it's available, so others can view your profile.

Create a LinkedIn company page by selecting a page type, entering details, uploading a logo, and adding a tagline; publish to brand your business and track activity from personal profile.

Publish updates from your company page, engage your network via the news feed, and sort posts by most recent or relevant to grow connections and visibility on LinkedIn.

Import your existing contacts via the network tab, select connections to invite, and invite non LinkedIn contacts to join using your email and alternate emails.

Discover how LinkedIn's algorithm suggests connections, groups, companies, and hashtags, how to establish prior relationships before connecting, and how to customize invitations or add notes when connecting from a profile.

Manage LinkedIn invitations in the network tab by viewing notes, replying, ignoring, or accepting, then pursue attraction by posting content and engaging your news feed.

Manage your LinkedIn notifications to engage others by sending congratulations on milestones, birthdays, and work anniversaries. Leverage the LinkedIn algorithm to connect with people based on your email contacts.

Learn how to publish content on LinkedIn using the article editor, with hyperlinks, quotes, bold, underline, and multimedia, while drafts autosave and publishing boosts visibility in search and news feed.

Discover how to post video content to your LinkedIn news feed with audience controls, comments, descriptions, and SRT transcripts, and learn that audio uploads require a video or embedding.

Understand your social selling index (SSI) on LinkedIn and how it affects post visibility and ranking, updated daily. Use social selling dashboard to boost engagement with people and your brand.

Find active LinkedIn groups aligned with your expertise and balanced in size to boost visibility; join by requesting access and participate by liking and commenting on posts.

Create your own LinkedIn group by naming it, detailing its purpose in the about section, and setting rules and visibility.

Master LinkedIn basics: edit your profile, customize settings, post to your news feed, create articles with LinkedIn Pulse, grow connections, participate in groups, and track the social selling index.

Learn how LinkedIn's algorithm uses your social selling index to boost visibility and how to use search to connect with relevant people while evaluating premium options with a free month.

Determine your target market on LinkedIn, narrow results by location, decide whom to connect with and whose updates to follow, and engage with content and hashtags to discover like-minded professionals.

Identify who views your profile on LinkedIn, see their profiles to decide whether to connect or message, and switch between public and private modes with premium upgrades.

Learn to use LinkedIn search and filters to identify your target market, and leverage Sales Navigator to refine geography, industries, and titles with AI-driven targeted outreach.

Use In-Mail to message people beyond your first-level connections by tapping message in Sales Navigator or premium LinkedIn, tracking monthly email credits, and connecting with second- and third-level prospects.

Learn to attract on LinkedIn using targeted engagement, follow local marketing hashtags, and comment on posts. When connecting, message with a content-based reason and avoid a sales pitch at first.

Discover who viewed your profile in the last 90 days with premium, engage first-level connections, boost reach by refining keywords, seeking recommendations, and posting consistently.

Choose a video, decide who should see your post—connections or everyone—and use keywords, hashtags, and tagging to create shareable content and boost reach on LinkedIn.

Learn to optimize engagement on LinkedIn by crafting keyword-rich comments, tagging relevant first-level and second-level connections, and using hashtags to boost visibility and reach.

Manage LinkedIn invitations to keep relevant first-level connections and a focused news feed by checking mutual connections and deciding to ignore, message, or accept only when they add value.

Learn how to manage LinkedIn connections by removing unwanted contacts without notifying them, unfollowing their content to hide posts, and still keeping them as first-level contacts if wanted.

Use Sales Navigator to directly comment and interact with leads via a targeted feed, filtering your network by activity and seniority to engage first-level contacts efficiently.

Learn to use Sales Navigator to find and engage LinkedIn leads, tailor discovery by industry, geography, company size, function, and seniority, and manage outreach with saved searches and messages.

Learn to invite new connections on LinkedIn and Sales Navigator by saving profiles to lead and customer lists, then connecting from your lead list and tracking activity with keyword search.

Learn to retract a sent LinkedIn invitation by opening your network, managing sent invitations, and withdrawing the invitation so it disappears from the recipient's LinkedIn inbox.

Post to your company page on LinkedIn by adding keywords, hashtags, tagging individuals, and using content suggestions to create searchable content that improves discovery in search.

Learn how to post your company's job on LinkedIn without premium by using the jobs tab, entering title, city, employment type, skills, screening questions, and budgeting for posting.

Learn to search for jobs on LinkedIn, view salary insights, and narrow results by location. Save jobs to your LinkedIn job tracker and track applications after applying.

Find potential clients on LinkedIn by searching second and third connections, using Sales Navigator to apply geography, industry, and language filters, and then message them to start a relationship.

Learn to expand your network on LinkedIn, leverage connect messaging, email messaging, and company content, optimize engagement and news feed posts, and use Sales Navigator to curate prospecting.