Create a messaging guide to grow your small business!
What you'll learn
- Create a process to scale your business
- Customer research
- Marketing psychology
- Marketing strategy
- A basic marketing plan
- Digital marketing
- Messaging for social media marketing
- Online marketing
- Product positioning
- Business communication
- Product marketing plan
- Be ready to learn and implement!
Have you ever wondered how some brands suck you in?
Through every interaction, they sing the siren song that keeps you coming back and buying their products time and again. It's as if they got inside your brain and read your mind.
They did! Well sort of.
What seems like magic to the untrained eye is actually a repeatable science. In this course, I will show you the secrets the experts use to attract premium customers.
During the course, you will learn five core concepts. These core concepts build a foundation for you to create a one-page messaging guide called the Brand Compass.
The five core concepts are:
Identifying Your Ideal Customer
Positioning: Make Your Competition Irrelevant
Productize Your Service
Create Processes To Scale
Establishing Your Why
After you have a solid grasp of these five concepts, you will complete the Brand Compass messaging guide.
You'll use the messaging you craft in this course to create a marketing strategy that will inform your marketing plan. Creating an ideal customer profile, also known as a customer avatar, will help you reach customers through social media marketing, digital marketing, paid advertising, and converting customers through your website.
It is impossible to attract the perfect customer if you can't get inside their head. Let me show you how to read the minds of your prospects, so you can turn strangers into paying customers.
This course is a precursor to SEO, social media marketing, copywriting, or email marketing.
Who this course is for:
- Small business owners in creative services. (Graphic designers, videographers, freelance writers, etc.)
For the last five years, I have been implementing full-stack marketing campaigns. I also coach small businesses on how to market their services so they can scale.
If you can't clearly communicate what you do, you will never grow your business no matter how much hussle you have.
My goal is to help you scale your business so you can make excellent money doing what you love!
Here's to making your dream job a reality!