Customer Service: How to sell more without advertising
4.6 (570 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,786 students enrolled

Customer Service: How to sell more without advertising

Learn how to create a customer experience that earns you customer loyalty and creates word of mouth advertising.
4.6 (570 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,786 students enrolled
Created by Miles Furnell
Last updated 6/2015
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Master the strategies, the psychology, the systems, processes and people that go into creating a great customer experience, one that creates loyalty and generates word of mouth sales.
  • Put in place a cycle of continuous improvement that enables you to grow the business organically, reduce marketing costs and increase profits.
  • Discover the 10 essential ingredients for creating the wow factor.
Requirements
  • No additional materials or software are necessary.
  • You will need to a good understanding of the English language, ideally to business level.
  • You'll need the right setting to be able to concentrate and you may find it helpful to take notes, although all of the texts are downloadable.
Description

Most businesses concentrate all their marking effort on attracting new customers, but smart businesses focus on providing a customer experience so fantastic that they're able not only to retain their existing customers but they also attract new ones through word of mouth.

In this course you'll learn how to develop a customer-centric strategy and put in place the people, processes and systems to create the wow factor and transform your customer experience, following in the footsteps of the world's favourite brands.

With over an hour's worth of carefully structured videos using real world examples, plus interactive quizzes I'll give you the tools to understand what makes customers tick, to shape your business around the customer experience and create a cycle of activity which leads to constant improvement, gets your employees on board and has your customers doing your advertising for free.

This course offers owners and managers of small to medium sized enterprises the opportunity to grow their profits organically, without spending a fortune on marketing.

Who this course is for:
  • This course is designed for owners and managers of small to medium sized enterprises with an existing customer base. Many of the examples used are based on a business to consumer model but are equally valid for business to business.
  • This course is not designed for sole traders or freelancers, although some of the principles covered are applicable to this group.
Course content
Expand all 15 lectures 59:53
+ Introduction
1 lecture 03:17

A brief overview giving students an understanding of how the course is structured and the key learning points covered.

Preview 03:17
+ The Strategy
2 lectures 07:34

Many businesses fail to create a fantastic customer experience because they are more focused on the needs of the business than on the needs of the customer. This lecture looks at how customer loyalty begins with a customer-centric strategy.

Preview 04:35

This lecture looks at how big businesses are changing their strategy to become more customer focused and provides some real examples of the impact that it's having.

Preview 02:59
Section 2 quiz
3 questions
+ The Science Bit
2 lectures 05:50

This lecture looks at the psychology behind customer loyalty and advocacy. Students will gain an understanding of why people share their experiences with friends and family members and learn how to use this knowledge to the advantage of their business.

The psychology of customer needs
03:52

Customers want value, but what is it? In this lecture, students will find out about the Value Mix and discover the 3 types of value which create the customer experience.

Understanding value
01:58
Section 3 quiz
4 questions
+ What do your customers value?
2 lectures 07:34

This lecture looks at the role of feedback in creating a great customer experience.

Preview 04:25

Directly asking for feedback can be a challenge, so this section looks at how to approach customers face-to-face and ask for feedback in a way which strengthens the relationship you have with them.

Face to face with customers
03:09
Section 4 quiz
3 questions
+ Striving for continuous improvement
6 lectures 17:30

A brief overview of the S.I.M.P.L.E. cycle of continuous improvement.

The SIMPLE Cycle
00:40

This lecture looks at how to measure the customer experience that your business provides and creating a framework for continuous improvement.

Survey
03:31

In this lecture we look at how to follow up on customer feedback and how to transform complaints and negative comments into an opportunity to deliver an outstanding customer experience.

Investigate and Mend
03:21

This lecture covers how to use the feedback received to shape the business by examining all of the business practices, processes and systems and considering their impact on the customer experience, with a view to making improvements.

Plan
04:04

This lecture covers how to walk the talk and roll out the improvements with your people on board and enthusiastic.

Launch
01:10

A great customer experience requires customer engagement. In this lecture, students will learn about how they can follow in the steps of some of the world's favourite brands in engaging with customers.

Engage
04:44
Section 5 quiz
10 questions
+ It's all about your people
1 lecture 07:24

This lecture covers the importance of having the best people in place to be able to deliver a great customer experience. Students will gain an understanding of how they should focus on creating the right kind of working environment so as to attract the best people. They'll learn about what to look for when selecting new employees as well as investing in the learning and development of employees.

Attracting, selecting, developing and retaining the best people
07:24
Section 6 quiz
6 questions
+ Creating the WOW factor
1 lecture 10:44

With all the right strategies, systems, processes and people in place, all that's missing is the wow factor. This lecture provides 10 essential ingredients using real world examples of great custumer experiences.

The 10 essentials
10:44