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Business Business Strategy Marketing Strategy

Groupon Marketing For Local Merchants

Learn how you can super-charge your business by offering a comprehensive plan using Groupons and you great service
Rating: 4.7 out of 54.7 (6 ratings)
1,764 students
Created by Bill McRea
Last updated 7/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Properly use and profit from Groupon for you local business
  • Implement a client loyalty plan
  • Know how to niche you business into segements to market via groupons
  • How to ad value to your groupon customers

Requirements

  • Student simply needs an internet connection and the williness to learn

Description

Marketing for local merchant can be confusing and time consuming. This course is ideal for any business seeking to grow its customer base quickly without putting a lot of money out of their pocket. Using Groupon's is one of the best ways for a local merchant to grow their business fast and without a lot of up front expenses. This course teaches you the most effective way to plan and implement Groupon campaigns so ensure profitability and long term results.

Local marketing consultants will also benefit from this course if they are seeking to expand their services to clients. Simply adding the service of creating and managing a local merchants Groupon campaign can add thousand of dollars per month to your income.

  • This course covers the most effective way to use Groupon's to grow and profit
  • Every step is outlined from planning to executions
  • A lot of emphasis on a business centric approach to implement campaigns so that you can maximize the impacts Groupons can have on your business.
  • All lectures are video based, with some handouts and quizzes.

Who this course is for:

  • Local merchant looking to increase customers
  • Local merchants that want increased customer loyalty and return clients
  • Small businesses and consultants that work with small businesses that desire to increase business value by using highly effective marketing techniques.

Course content

4 sections • 17 lectures • 1h 29m total length

  • Preview01:29
  • Preview07:17
  • Preview04:07
  • The Three Key Steps to Groupons
    04:32
  • Groupon Overview of Site
    05:31
  • Groupon For Mobile
    03:34
  • Making Groupons Profitable
    09:18
  • What are the Benefits to using Groupons
    3 questions

  • Groupon Works Vs. Groupon SIte
    04:09
  • Works Sheet for Adding Promotion to Groupon
    2 pages
  • Putting Your Pormotion on Groupon
    10:12
  • Working with a Groupon Rep to Set UP Your Campaigns
    04:25
  • Groupon Sites
    3 questions

  • Video of Merchant Center Instructions
    04:20
  • Redeeming your customers Groupons
    6 pages

  • Case Study #1
    04:35
  • Case Study #2
    05:34
  • Case Study #3
    07:09
  • Case Study #4
    05:07
  • What is the most important aspect of using Groupons
    1 question

Instructor

Bill McRea
Education, Motivation and Marketing
Bill McRea
  • 4.1 Instructor Rating
  • 112 Reviews
  • 13,602 Students
  • 4 Courses

I am a retired CEO of a large agricultural company doing over 250,000,000 in annual sales. I have been developing software and selling information products online since 2008. I am a public speaker and have traveled the world teaching entrepreneurship and making money online for 7 years. My courses include both theoretical and real world applications.

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