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Groupon Marketing For Local Merchants
Rating: 4.4 out of 5(9 ratings)
1,785 students

Groupon Marketing For Local Merchants

Learn how you can super-charge your business by offering a comprehensive plan using Groupons and you great service
Created byBill McRea
Last updated 7/2015
English
English [Auto],

What you'll learn

  • Properly use and profit from Groupon for you local business
  • Implement a client loyalty plan
  • Know how to niche you business into segements to market via groupons
  • How to ad value to your groupon customers

Course content

4 sections • 17 lectures • 1h 21m total length

  • And Introduction - Who I Am1:29

    So people know who is gong to be training them on Groupons :)

  • An introduction to Groupons and how they work7:17
  • The Benefits of Using Groupons4:07

    Explore why Groupon appeals to local merchants by driving new customers, with 72% more foot traffic and 79% referrals, while many users are savvy, educated women aged 18–44.

  • The Three Key Steps to Groupons4:32

    Planning and being prepared are key steps to run a success full campaign. But there is more to it then that...

  • Groupon Overview of Site5:31

    Discover how geo-located Groupon coupons work for local merchants, how Groupon collects payments and pays merchants, and how to design campaigns that drive recurring customers.

  • Groupon For Mobile3:34

    Groupon for mobile helps users find local deals and redeem coupons instantly via GPS and keyword search. The app and iPad version enable quick access to discounts for nearby merchants.

  • Making Groupons Profitable9:18

    Turn Groupon deals into profits by balancing margins and leveraging lifetime value. Use add-ons, bundles, and upsells to boost revenue beyond the upfront discount.

  • What are the Benefits to using Groupons

Requirements

  • Student simply needs an internet connection and the williness to learn

Description

Marketing for local merchant can be confusing and time consuming. This course is ideal for any business seeking to grow its customer base quickly without putting a lot of money out of their pocket. Using Groupon's is one of the best ways for a local merchant to grow their business fast and without a lot of up front expenses. This course teaches you the most effective way to plan and implement Groupon campaigns so ensure profitability and long term results.

Local marketing consultants will also benefit from this course if they are seeking to expand their services to clients. Simply adding the service of creating and managing a local merchants Groupon campaign can add thousand of dollars per month to your income.

  • This course covers the most effective way to use Groupon's to grow and profit
  • Every step is outlined from planning to executions
  • A lot of emphasis on a business centric approach to implement campaigns so that you can maximize the impacts Groupons can have on your business.
  • All lectures are video based, with some handouts and quizzes.

Who this course is for:

  • Local merchant looking to increase customers
  • Local merchants that want increased customer loyalty and return clients
  • Small businesses and consultants that work with small businesses that desire to increase business value by using highly effective marketing techniques.

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