Green Jujitsu: Smart Employee Engagement for Sustainability
4.3 (340 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,176 students enrolled

Green Jujitsu: Smart Employee Engagement for Sustainability

How to effectively engage employees in environmental sustainability and corporate social responsibility.
4.3 (340 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,175 students enrolled
Created by Gareth Kane
Last updated 7/2017
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Engage people effectively in sustainability
  • How to identify which 'buttons to push' for each audience
  • How to engage with people emotionally as well as logically
  • How to engage the boardroom in Sustainability
  • Basic understanding of environmental sustainability issues.

With Environmental Sustainability moving swiftly up the corporate agenda, the biggest challenge in facing Sustainability practitioners is undoubtedly engaging employees. Without buy-in, the same decisions will be made as have always been made and the organisation will stick to business as usual.

Unfortunately most employee engagement fails miserably. This is because it is created by Sustainability professionals without any consideration of the interests of key audiences, and simply passes them by.

This course introduces the unique, battle-proven concept of Green Jujitsu. In the same way a jujitsu master adjusts their techniques to exploit the strengths of their opponent, in Green Jujitsu we find the overlap between the interests of our audience and Sustainability and start our engagement there. 

During the course we will cover how to identify the existing culture in the organisation and how to use that culture to engage colleagues from the front-line to the boardroom. You will get a workbook to help you apply the thinking to your own organisation at each step, reinforcing the learning and compiling an action plan for you to take away and use.

If you are serious about making Sustainability happen in your organisation (or a client's) then you must take this course.

Who this course is for:
  • Sustainability practitioners
  • Sustainability consultants
  • Sustainability students
Course content
Expand all 11 lectures 01:37:39
+ Welcome
1 lecture 05:12

Your course tutor Gareth Kane introduces the course and the agenda. Please download the workbook from Downloadable Materials and print it off for the rest of the course.

Preview 05:12
+ Why most Employee Engagement for Sustainability fails
1 lecture 05:43

In this session, we discuss why most employee engagement for Sustainability fails. During the exercise you will be asked to assess your own efforts.

Preview 05:43
+ What is Green Jujitsu?
2 lectures 11:25

In this session we introduce the concept of Green Jujitsu and explain why it works when other approaches fail. During the exercise you will explore the culture in your organisation (or one of your choice) - we will use this in later sessions to develop Green Jujitsu techniques.

An Introduction to Green Jujitsu

A light-hearted look at the struggle to engage people in Sustainability and why Green Jujitsu works.

The Art of Green Jujitsu
+ The Elephant Model of Change
1 lecture 06:43

This session introduces the elephant model of behavioural change which we will use to structure our engagement techniques in following sessions.

The Elephant Model of Change
+ Information for the Rider
1 lecture 15:52

In this session we look at how to use Green Jujitsu in the information we provide for employees, covering choice of language, formats, images and graphics and the location of that information. During the exercise you will develop your own communication techniques.

Information for the Rider
+ Motivating the Elephant
1 lecture 19:00

In this session we look at ways to get a much deeper engagement with your audience, forging an emotional link between your colleagues and your Sustainability programme. During the exercise you will develop ideas for your own organisation.

Motivating the Elephant
+ Shaping the Path
1 lecture 10:54

This session looks at the physical and bureaucratic environment in which people operate and how that can incentivise or block desired behaviour. During the exercise you will develop ways of nudging your colleagues into more Sustainable behaviour.

Shaping the Path
+ Advanced Green Jujitsu
1 lecture 11:45

Now you have a grasp of the basics of Green Jujitsu, in this session we will look at some advanced techniques, blowing away some of the myths of engagement as we go.

Advanced Green Jujitsu
+ Engaging the Boardroom
1 lecture 08:02

Engaging the boardroom in Sustainability is one of the most important and difficult tasks of the Sustainability practitioner. In this session we consider how to apply Green Jujitsu in the boardroom. In the exercise you will think about engaging individual C-level directors and the boardroom as a whole.

Engaging the Boardroom
+ Conclusion and Summary
1 lecture 03:03

To round off the course, Gareth Kane runs through the main takeaway points and adds some personal thoughts on moving forwards.