Green Jujitsu: Smart Employee Engagement for Sustainability
What you'll learn
- Engage people effectively in sustainability
- How to identify which 'buttons to push' for each audience
- How to engage with people emotionally as well as logically
- How to engage the boardroom in Sustainability
- Basic understanding of environmental sustainability issues.
With Environmental Sustainability moving swiftly up the corporate agenda, the biggest challenge in facing Sustainability practitioners is undoubtedly engaging employees. Without buy-in, the same decisions will be made as have always been made and the organisation will stick to business as usual.
Unfortunately most employee engagement fails miserably. This is because it is created by Sustainability professionals without any consideration of the interests of key audiences, and simply passes them by.
This course introduces the unique, battle-proven concept of Green Jujitsu. In the same way a jujitsu master adjusts their techniques to exploit the strengths of their opponent, in Green Jujitsu we find the overlap between the interests of our audience and Sustainability and start our engagement there.
During the course we will cover how to identify the existing culture in the organisation and how to use that culture to engage colleagues from the front-line to the boardroom. You will get a workbook to help you apply the thinking to your own organisation at each step, reinforcing the learning and compiling an action plan for you to take away and use.
If you are serious about making Sustainability happen in your organisation (or a client's) then you must take this course.
Who this course is for:
- Sustainability practitioners
- Sustainability consultants
- Sustainability students
Gareth Kane has been helping business get the most of the sustainability agenda for the last 17 years. He has worked with a long list of blue chip clients including Black & Decker, the BBC, BAE Systems, Johnson Matthey, the NHS, East Coast Mainline and Sage plc. He is the author of five books including The Green Executive and Green Jujitsu: The Smart Way to Embed Sustainability in Your Organisation.