Green Jujitsu: Smart Employee Engagement for Sustainability

In this session, we discuss why most employee engagement for Sustainability fails. During the exercise you will be asked to assess your own efforts.

In this session we introduce the concept of Green Jujitsu and explain why it works when other approaches fail. During the exercise you will explore the culture in your organisation (or one of your choice) - we will use this in later sessions to develop Green Jujitsu techniques.

A light-hearted look at the struggle to engage people in Sustainability and why Green Jujitsu works.

This session introduces the elephant model of behavioural change which we will use to structure our engagement techniques in following sessions.

In this session we look at how to use Green Jujitsu in the information we provide for employees, covering choice of language, formats, images and graphics and the location of that information. During the exercise you will develop your own communication techniques.

In this session we look at ways to get a much deeper engagement with your audience, forging an emotional link between your colleagues and your Sustainability programme. During the exercise you will develop ideas for your own organisation.

This session looks at the physical and bureaucratic environment in which people operate and how that can incentivise or block desired behaviour. During the exercise you will develop ways of nudging your colleagues into more Sustainable behaviour.

Now you have a grasp of the basics of Green Jujitsu, in this session we will look at some advanced techniques, blowing away some of the myths of engagement as we go.

Engaging the boardroom in Sustainability is one of the most important and difficult tasks of the Sustainability practitioner. In this session we consider how to apply Green Jujitsu in the boardroom. In the exercise you will think about engaging individual C-level directors and the boardroom as a whole.

To round off the course, Gareth Kane runs through the main takeaway points and adds some personal thoughts on moving forwards.