Great Special Events Organization and Management
What you'll learn
- Explore the basics of creating a successful event from start to finish.
- Identify the building blocks of a special event.
- Identify key attributes to help increase ROI.
- Discover the added value of events in the overall marketing campaign.
Requirements
- No advanced preparation or prerequisites are needed for this course.
Description
In this course we discuss the basics of planning, promoting and producing a successful corporate event. We start with the event objective and then create an event checklist, realistic timeline and working budget. From there location scouting is discussed with special attention and consideration given to the venue selection process and having a back-up plan.
We then take a look at the event basics which include invitations, food & beverage, entertainment, transportation, decor, security, labor, etc are examined. Evaluating contracts, sponsorships, and sustainability are also considered to help increase the event ROI.
This course serves business professionals who are tasked with producing a special event for their company. It will sharpen their fundamental understanding of creating a successful event from idea to post-function evaluation. While this course is geared towards corporate events, the principles discussed can be applied to any event.
Who this course is for:
- Anyone interested in Marketing, Sales, Business Development, or related fields.
Instructors
- 4.2 Instructor Rating
- 26,067 Reviews
- 81,589 Students
- 239 Courses
Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.
Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.
Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.
- 4.1 Instructor Rating
- 51 Reviews
- 157 Students
- 1 Course
Alison Bossert started her own boutique events company, Final Bow Productions, in 2015 which specializes in Memorial Services and Celebrations of Life. Previously she worked as the SVP of Special Events at Sony Pictures Entertainment where she produced hundreds of film premieres, awards show parties and corporate retreats for the studio worldwide for over 17 years. While at Sony she designed upscale memorial services for entertainment luminaries such as Laura Ziskin, Heath Ledger, John Calley, Ronni Chasen and Gareth Wigan. Her love for creating memorable events while helping people through a difficult time made this the ideal next chapter in her career.
Bossert was profiled in BCBG’s The New Guard in May 2014 and named one of BizBash Magazine’s Most Innovative People for 2012.
She is a member of the Board of Director’s for HealGrief and Culver Palms Meals on Wheels where she also volunteers delivering food to the homebound. In addition, Bossert is a member of the Gala Committee for the Venice Family Clinic’s annual Silver Circle Gala.