Great Special Events Organization and Management
3.9 (42 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
130 students enrolled

Great Special Events Organization and Management

This course discusses the basics of planning, promoting and producing a successful corporate event.
3.9 (42 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
130 students enrolled
Last updated 11/2017
English
English [Auto]
Current price: $51.99 Original price: $74.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 2 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Explore the basics of creating a successful event from start to finish.
  • Identify the building blocks of a special event.
  • Identify key attributes to help increase ROI.
  • Discover the added value of events in the overall marketing campaign.
Requirements
  • No advanced preparation or prerequisites are needed for this course.
Description

In this course we discuss the basics of planning, promoting and producing a successful corporate event. We start with the event objective and then create an event checklist, realistic timeline and working budget. From there location scouting is discussed with special attention and consideration given to the venue selection process and having a back-up plan.

We then take a look at the event basics which include invitations, food & beverage, entertainment, transportation, decor, security, labor, etc are examined. Evaluating contracts, sponsorships, and sustainability are also considered to help increase the event ROI.

This course serves business professionals who are tasked with producing a special event for their company. It will sharpen their fundamental understanding of creating a successful event from idea to post-function evaluation. While this course is geared towards corporate events, the principles discussed can be applied to any event.

Who this course is for:
  • Anyone interested in Marketing, Sales, Business Development, or related fields.
Course content
Expand all 15 lectures 01:05:11
+ Introduction
13 lectures 01:05:09
Budget
02:01
Location
05:26
Invitations
09:10
Contracts, Risk Management, & Permits
06:32
Food and Beverage
09:08
Decor & Branding
07:48
Entertainment
04:11
Give-Away Items & Transportation
03:56
Safety, Security, & Communication
03:56
Sustainability & Post Event
01:52
+ Supporting Materials
2 lectures 00:02
Slides: Special Events Organization & Management
00:01
Special Events Organization & Management Glossary/Index
00:01
+ Review and Test
0 lectures 00:00

Review Questions: Special Events Organization and Management

Review Questions
5 questions

FINAL EXAM: Special Events Organization and Management

FINAL EXAM
8 questions