Great Instructional Design

We've all been learners in a classroom or online course, or in a workshop at a conference. If you're like most people, the vast majority of those experiences were unmemorable. Meh. But some courses you remember years later. They stay with you as a very positive experience. That was the result of truly great instructional design.

Most corporate training today is technically correct. It conveys the intended information, IDs used the authoring tools correctly, and its probably very professional in its presentation. But it simply doesn't "click" with the learner. It fails to inspire. And so we forget most or all of what was taught.

Great instructional design is the difference between just correct or complete training and a learning experience that will resonate with people and stay with them. As an experienced instructional designer your goal should go well beyond just presenting information (and hoping it sticks). Your goal as a professional should be to create those learning experiences that people remember fondly for years. It should be to inspire your learners to want to use their new skills as soon as they get back to work.

In this course we will define these differences and teach you the techniques to work them into your own courses, videos, and job aides.