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Graphic Design Theory - Web & Digital Design
Rating: 4.0 out of 5(7 ratings)
73 students

Graphic Design Theory - Web & Digital Design

An in-depth guide on web and digital design techniques, products, workflows and terminology
Last updated 5/2022
English

What you'll learn

  • All the essential web/digital design terminology like usability, accessibility, first fold, parallax scrolling, CTA, etc.)
  • Structure of a website (visual elements, functional elements, information architecture, wireframe, etc.)
  • Responsive and adaptive design (breakpoints, mobile-first design, pixel density, fluid layout, etc.)
  • User Experience Laws (Fitt's, Hick's, Jakob's, Miller's Prägnanz, Proximity, Common Region, Serial Position Effect, etc.))
  • Areas and products of digital design (apps, icons, banners, social media, presentation, digital publishing, motion design, AR/VR etc.)
  • Design systems (atomic design, design tokens, etc.)

Course content

5 sections49 lectures4h 33m total length
  • Introduction1:25

    Discover web and digital design within graphic design, covering web design, UI/UX, screen sizes, file formats, app and icon design, motion design, and design systems through project analyses.

  • About the course4:00
  • Why learn the theory of graphic design?3:22

    Explore graphic design theory and master over 500 principles, rules, and terms through visual analysis of print, web, and mobile design to build a mental visual library and improve judgments.

  • References0:11
  • Glossary of Terms0:04
  • Useful Sites and Tools0:02

Requirements

  • You don't need any prerequisite skill in design software or any experience in graphic design
  • Access to Adobe Creative Cloud is an advantage but not a requirement

Description

Do you ever find yourself admiring beautifully designed websites, a unique tab bar in a mobile app, a fun icon or a cool animation of a logo? Do you appreciate easy, intuitive navigation, the clear, well thought experience that just feels home for the first sight?

If you do, and are interested to learn the underlying principles and practices behind it, I would like to welcome you to this part of my Design Theory Series, where we take a deep dive into the field of Web and Digital Design!

This specialised sector is one of the most high-demand and high-earning fields in Graphic Design and for a good reason. As the digital world takes a main role in our lives, businesses seek to create a personal welcoming environment to their audience. And no matter how great the content is, how useful the functions are - the way they are displayed and organized will make or break the experience.

And this is why your knowledge in web and UX design would can be so valuable.


Who is this course for

Whether you are an aspiring graphic designer, or anyone from front end-developers to marketing professionals working with websites, applications or online marketing elements, this course will give you the underlying principles and best practices to create pleasing, harmonious sites and a great overall user experience on any digital interface.


What we will learn in this course

  • Learn essential rules and principles of User Interface Design and User Experience Design,

  • Avoid easy to make mistakes when adjusting to different screen sizes

  • Learn best practices for App, Icon, Social Media, Presentation and Digital Publishing design

  • Understand how Design Systems and Banner Ad campaigns work

  • Master the best practices of effective website and app navigation

  • Learn the professional usability guidelines that will make your app easy and enjoyable to interact with

In the lessons we will analyze hundreds of web and digital design projects giving you a solid understanding of the important rules and terms.


Meeting your instructor

My name is Martin Perhiniak, I am a Certified Adobe Instructor and Graphic Designer. This course is part of my 11-part Graphic Design Theory Series, giving you the essence of my 15+ years of teaching graphic design, and 20+ years of working as a freelance designer at the highest level.

I was fortunate to teach more than a 100.000 students worldwide and was voted as one of the 5 best Adobe instructors of the World. Here in Udemy, some of my courses are all time best sellers and are considered the best in their category.

The challenge of teaching Design Theory is that everything is related, and I have a very effective and unique approach to explore this amazing subject in an enjoyable, easy to understand manner, that will help you to build deep understanding in it fast.

I encourage you to collect all 11 courses, but you can complete them in any order.

Web Design is certainly one of the most popular fields in modern Graphic Design and I strongly encourage you to expand your knowledge in it.

Believe me, it will be worth your efforts.

Seeing you in the course,

Martin


Who this course is for:

  • Anyone planning to get into the creative industry
  • Creative professionals aiming to improve their compositions
  • Marketing managers working with agencies
  • Anyone planning to specialise in web or UI/UX design