Graphic Design Theory - Typography
What you'll learn
- Master how to improve readability and legibility of text for print and web
- Learn how typography can strengthen your message, enhance the style and presence of any text
- Become a true artist in selecting and pairing typefaces in presentations, brochures, landing pages, covers and more
- Understand the role of different types of fonts and when to use them
- Develop an eye for detail when scrutinizing leading, kerning, measure in your designs
- Become bold and confident in text sizing for web and print
- Learn important font anatomy terms in order to speak the language of creative professionals
Requirements
- You don't need any prerequisite skill in design software or any experience in graphic design.
- Access to Adobe Creative Cloud is an advantage but not a requirement
Description
Welcome to the second part of my Graphic Design Theory Series: Typography!
In this course we will explore the realm of fonts. We will be learning the critical principles on how to use them as a defining character of your design, supporting and enhancing the message you convey.
Who would benefit from this course the most
If you love great typography on a poster, a clean reading experience on a website than this course will be a joy from beginning to the end for you.
If you are a designer, what you will master here will be a fundamental element in your creative career. Understanding the governing rules of typography will allow you to masterfully set the tone of your design, establishing subtle hierarchy within the composition to control the attention of your viewers.
Why I made this course
There are so many traps and mistakes you can make from a visual disharmony to the disruption of legibility and readability of text in your compositions. I created this program so you can intuitively avoid these and make typography work.
By the end of this course you will develop a critical eye for the right font, see how to slightly adjust them to make the good perfect - and that difference is what makes a designer and his work stand out.
What will we cover in this course?
We’ll explore all practical aspects of typography including:
The process of effective type picking and pairing
Key type anatomy terms and the classification of typefaces
The difference between typefaces and fonts, calligraphy and lettering
Text alignment, grids, text and image positioning
Professional font customization
Best practices for creating visual interest and control perception
Common typography mistakes and ways to avoid them
The golden rules of choosing text color
Useful keyboard shortcuts in Adobe design applications
And much more
Seeing it all in action
Throughout this course we will analyze various designs, from posters, book covers, business cards and billboards to websites, mobile apps and banner ads. This will not only make the training a real fun but also help you understand and remember the terms that we cover though these examples,
We will also carefully go through every setting option to adjust the type and explore how it would affect the overall visual and legibility.
About me and my new Graphic Design Theory Series
This new Graphic Design Theory Series (Typography is the second part) is the essence of my 15+ years of teaching graphic design, and 20+ years of working as a freelance graphic designer and illustrator.
I was fortunate to teach more than a 100,000 students worldwide and was voted as one of the 5 best Adobe instructors of the World. Here in Udemy, some of my courses are all time best sellers and are considered the best in their category.
The challenge of teaching Design Theory is that everything is related, and I have a very effective and unique approach to explore this amazing subject in an enjoyable, easy to understand manner, that will help you to build deep understanding in it fast.
Come, join me on this exciting journey, let’s explore the amazing world of typography in Graphic Design together!
Martin
Who this course is for:
- Creative professionals and graphic design students
- Web & UX designers
- Marketing managers working with agencies & printing services
- Course creators & bloggers communicating in written format
- Publishers
Instructor
- 4.5 Instructor Rating
- 57,140 Reviews
- 230,110 Students
- 55 Courses
Martin is a graphic designer and an Adobe Certified Instructor. He was a presenter at Adobe MAX the ultimate creative in 2018 and was recently voted one of the top 10 Adobe instructors in the world. Over 100,000 students are studying from his online courses from over 200 countries.
As a designer and illustrator he worked for companies like Pixar, BBC, Mattel and as an instructor taught teams at Google, Ben&Jerry's, House of Lords and Oxford University Press.