
Explore how graphic designers switch between left-brain systematic thinking and right-brain intuitive thinking to navigate four types of creativity and maintain a flexible design process.
Define the project scope in a written brief. Prevent scope creep and aim to exceed defined deliverables.
Eagle helps designers collect and organize web references with a Lightroom-like catalog, browser extension, and multiple libraries, storing metadata locally on your computer and avoiding cloud storage.
Explore the ideation stage as the design process's most creative phase, using sketching, mind maps, thumbnails, and wireframes to generate and record many ideas, avoiding erasure and highlighting the best.
Master design iteration by managing client feedback and limiting rounds of changes. Document all feedback, defend your design choices, and avoid design by committee.
Organize and back up your design work by running spell check and proofreading, using InDesign preflight, packaging projects, and following the 321 backup rule: three copies, two local, one offsite.
Explore the strengths and drawbacks of design crowdsourcing, with a walkthrough of 99 designs levels, fees, and contest types. Learn how briefs, deliverables, and portfolios influence client outcomes.
Do you know what are the two factors that define your earning potential as a freelance designer?
1. The consistency in delivering high-quality work.
2. The work speed on how long it takes to complete a project.
All the previous chapters of my Graphic Design Theory series here on Udemy aimed to equip you for the first, this part: the Process of Design on the other hand will give you the necessary structure, framework and professional set of habits to progress with your projects faster and more effectively.
While most people think the creative process is a free floating, hobby-like artistic activity that follows no rules, this cannot be further from the truth.
Your process as a creative professional helps you to turn your ideas and imagination into tangible products. It relies on careful planning, research, ideation and several stages to the final review and acceptance of the project.
Understanding these stages are essential for producing successful designs reliably, at a high-speed. And it is easy to see why - the faster you can complete a great work, the more assignments you can have.
What will you learn from this course
In this course we will dive deep into all of these stages and learn about every step involved from defining a brief to the final delivery of a project.
Learn about the importance and best practices of a design contract,
Why you should always present multiple concepts to your client, and how to be efficient in creation of these variants
How you should organize your creative projects,
How to put together an amazing portfolio,
How to win design competitions and so much more.
By the end of this course you will be ready to take on any creative projects with confidence knowing that you will make an impression as a seasoned professional clients will love to come back to and endorse.
Practical advice with invaluable industry insight
This is not an abstract, in-theory course at all, but a very practical one. As a professional freelance designer myself I will give you all my 20+ years of experience of managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego.
In fact I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients.
And I can promise you with confidence, this part of the Graphic Design Theory Series, Design Process will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years.
I highly encourage you to collect all the already published chapters of this series here in Udemy, nevertheless this course is a complete, standalone learning program that will give you a great value on its own.
Let's learn the best practices of the process of creating professional level design work together, so you can do more, earn more and enjoy it even better than ever.