Graphic Design Theory - Balance

Have you ever had the feeling that while every element you use in your design looks great, overall the composition still feels off. Uneasy on the eye.

Or that the message you wanted to convey just doesn’t come through to anyone. Some elements just overpower the rest. It is - as a whole - out of balance.

These are the challenges we will solve in this part of my Design Theory Series: Mastering Visual Balance.

Throughout our lives, on every level we instinctively aim to create and maintain balance. Within and around us. Likewise, our eye is drawn to symmetry. It calms us, conveys stability, trust, worthiness, order.

Every element in a composition has a certain amount of visual weight and you need to learn how to keep them in balance to achieve a pleasing composition. This is why visual balance is so important in graphic design.

How will you improve by taking this course

By the end of this course, you will have not only the knowledge but a keen eye to measure the visual weight of each element in a composition, spot and correct imbalances. This will allow you to immediately improve the overall harmony and vibe of the composition, making it more pleasing to the eye.

What we will cover in the course

• Symmetry,

• Alignment,

• Grids,

• Movement,

• Orientation,

• Viewpoint,

• Visual center point

• and everything else that can help you to strike the right amount of balance in your designs.

We will also analyze hundreds of amazing designs from all areas of graphic design to help you easily visualize and understand all the terms and rules that are covered in the course.

Going through these examples - both good and bad - you will start to see these principles in effect, and develop a sense for the right balance that will serve you greatly throughout your creative career.

Meeting your instructor

Hello, I’m Martin Perhiniak, Certified Adobe Instructor and Graphic Designer. Balance is one key element of the many I teach in my new Graphic Design Series here on Udemy. This series is the essence of my 15+ years of teaching graphic design, and 20+ years of working as a freelance designer at the highest level.

I was fortunate to teach more than a 100.000 students worldwide and was voted as one of the 5 best Adobe instructors of the World. Here in Udemy, some of my courses are all time best sellers and are considered the best in their category.

The challenge of teaching Design Theory is that everything is related, and I have a very effective and unique approach to explore this amazing subject in an enjoyable, easy to understand manner, that will help you to build deep understanding in it fast.

I encourage you to collect all chapters, but you can watch them in any order. This part, Balance is a very interesting subject with a lot for you to discover.

Come, join me in this course, and let us together learn how to make your designs more harmonious and pleasing to the eye.

Martin