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Graphic Design - An Overview of the Field
Rating: 4.2 out of 5(2,665 ratings)
24,251 students
Created byMason G
Last updated 3/2019
English

What you'll learn

  • Learn that good design is often concept driven
  • Understand why some design mediums need to communicate more quickly than others
  • Learn the thinking behind great graphic design and get a birds eye view of the entire field

Course content

1 section • 12 lectures • 55m total length

  • Design Quiz0:26
  • The Attention Rule1:59

    Explore the attention rule in graphic design, where logos on left convey in a second or less and editorial design on the right allows longer messages, guided by left-to-right scale.

  • Logos5:37
  • Packaging3:47

    Create packaging design that sells the product by crafting mood with minimal or expressive visuals, typography, and brand cues that encourage impulse buys.

  • Posters4:53
  • Book Covers6:56
  • Environmental Graphics3:49
  • Motion Graphics11:14
  • Interactive8:39
  • Annual Reports3:02

    Explore how annual reports are an editorial design required by the FCC for public companies, used as marketing and brand storytelling.

  • Editorial4:06
  • End0:34

    Discover practical design resources, including where to find imagery and which fonts to use as a beginner, and learn how to develop a designer's intuition through blog posts and articles.

Requirements

  • None
  • Students should be interested in deepening their knowledge about what graphic design is. You should already be able to recognize good design when you see it, but now you want to know WHY it’s good.

Description

This is a survey course, I do not go into specifics about HOW the work is created, rather we'll explore WHY the work is good, the thinking that went into it, and any other anecdotes I may have about each field.

I cover nine graphic design specialties. They are: logos, packaging, posters, book covers, motion graphics, websites, annual reports, environmental graphics, and editorial design.

Enjoy!


Who this course is for:

  • People considering a career in design
  • People wanting to learn design on the side
  • People who already know the tools of design like Photoshop, but lack design skills

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