Graphic Design for Marketing - Brand Marketing Campaigns

Name: Graphic Design for Marketing - Brand Marketing Campaigns
Rating: 4.4 (221 reviews)

Up your Graphic Design skills: Learn Social Media Marketing, Google Ads, Emailers, Landing Pages and Marketing campaign.

Created byArtisto Picasso

Last updated 5/2022

English

What you'll learn

Be able to create images for a full digital marketing campaign, including Facebook and Instagram.
You will understand what is a designer's role and responsibilities in marketing.
You will be able to create marketing creatives for branding.
You will be introduced to social media marketing and be able to creative ads for top brands like Apple, Ikea and Emirates.
You will be able to create polished and practical brand assets.
Understand how to work with various design projects.
Explore what makes compelling advertising
Learn how to pick design elements and combining it with text.
Understand some of the many ways of creating ads for Instagram, LinkedIn and Twitter.
You will know how to create Google display ads for top brands.
You will be able to create compelling promotional emails for email marketing.
Learn how to design a clutter free landing page that leads the user to conversion goal.
Learn how to make responsive design for both desktop and mobile.
Learn how to use the blend tool to create typographic compositions.
To give the illusion of motion through gradients, grains and overlapping and mixing type and image.
Be able to understand the live execution of creating a marking campaign and its flow.
How to hold visual consistency across ads and optimizing design for smaller dimensions to maintain legibility.
Designing emailers with user journey in mind.
Creating brand recall through colors, typography and visuals.

Course content

5 sections • 49 lectures • 8h 22m total length

Course Overview2:44
Introduction0:55
Types of Digital Marketing2:55
A Designer's role in Marketing3:47
Marketing Creatives3:39

Introduction to Social Media Marketing10:53
Explore social media marketing strategies across platforms, design high-performing ads with visual guidelines and typography, and create platform-specific Facebook, Instagram, LinkedIn, and Twitter ads to boost brand awareness and leads.
Ikea15:17
Ikea learning outcome1:56
Apple Designing18:41
Design a LinkedIn feed ad for Apple that blends blue to purple gradients, flowing typography, and Apple Pencil visuals to express work meets play.
Apple Learning Outcome2:14
Combine design elements with text to create a scattered, playful 'work meets play' composition using the blend tool, color themes, gradients, and edge-cropped images to imply motion.
Ather Designing11:55
Design a Twitter image ad at 800 by 418 pixels for ether's new electric scooter, using Adobe Illustrator to craft a green, energy-efficient composition with a bold headline.
Ather Learning Outcome1:12
Apply brand ads by selecting an accent color from the product to highlight details, use lines and circles to imply motion, and balance logo, image, and text in asymmetrical grid.
Chobani designing12:49
Chobani learning outcome1:15
Learn to create depth and motion in brand visuals by layering multiple images—background texture, strawberries, and the dual gold cup—plus tilted text that complements the product for a dynamic composition.
Emirates10:26
Emirates learning outcome1:19

Introduction to Landing pages9:52
Adobe Header9:00
Hero Section13:11
Benefits Section10:49
Explore the benefits of Adobe Creative Cloud for students by designing a benefits section with an above the fold layout, sticky navigation, and responsive headings.
Features Section8:50
Design a 4–6 app grid in a repeat grid to present Photoshop, InDesign, XD, After Effects, Premiere Pro, and Lightroom, with a secondary link to see all apps.
Testimonials Section7:23
Create the testimonials section in graphic design for marketing, with a large centered quote, attribution, a purple gradient background, and a carousel with indicators for multiple reviews.
Form and Footer14:52
Interactions6:10
Mobile Layout35:32
Adapt a desktop landing page to mobile by creating a single-column grid and resizing the hero and header. Apply mobile-friendly typography to maintain readability across brand marketing campaigns.
Adobe Learning outcome1:31

Introduction to Marketing Campaigns8:12
Instagram Spotify Ad20:36
Linkedin Spotify Ad9:44
Adapt Instagram layouts for Facebook and LinkedIn while keeping a blue base and consistent branding. Adjust for Twitter's slightly different dimensions and use clipping masks to balance imagery.
Learning Outcome1:37
Establishes the campaign's visual language by defining color, theme, typography, and illustration, creates cross-platform messaging, and adds a hand-drawn flower motif for a personal touch across ads and landing pages.
Google Display Ads26:49
Learning Outcome0:55
Desktop Emailers26:37
Mobile Emailers9:39
Learning Outcome1:23
Landing Page Hero9:13
Design a landing page hero that converts by pairing a header with logo, a right-aligned image, compelling hero text, social proof testimonials, and a signup form with a strong cta.
Landing Page Benefits13:29
Learn to design landing page benefits by illustrating connected devices with icons and text, using a multi-column grid, overlapping visuals, and concise body copy to engage users.
Testimonials and Form19:12
Mobile Layout28:22
Learning Outcome2:21
Explore how a landing page drives free spotify trials with a bold CTA, secondary plan options, social proof, and a mobile-friendly design that highlights listening to high quality music.
Conclusion0:15

Requirements

Access to Adobe Photoshop and Illustrator.
Basic working knowledge of Adobe Photoshop, Illustrator and InDesign.

Description

Learn the Graphic Design for Marketing in this course, are you ready to level up your design skills

Graphic design for marketing course which will be immensely helpful for anyone with or without a marketing background. In this course you’ll learn Social Media Marketing, Google Ads, Emailers, Landing Pages and more.

This is a practical design course meant to teach you techniques and skills by producing real world projects.

We will first talk about the designer's role in marketing and the types of digital marketing and dive deep into creating marketing creatives. We then will talk about social media marketing and how to make creatives for Instagram feed, LinkedIn and Twitter.

We quickly get into real world projects by tackling a LinkedIn feed ad for Apple that is both dynamic and helps us practice working with typography, headlines and effects in Adobe Photoshop.

This course includes a fairly large branding and marketing section.

We then move on to creating Google display ads for brands like Nike, Tesla and more. New to this course is an email marketing campaigns, you can use email marketing to inform contacts, drive sales and build a community around your brand like with a newsletter.

You have found the right course to begin your graphic design career and It doesn't matter if you have no experience at all or you are already a working professional, this course was designed to teach you all about creating social media creatives, Google display ads, landing page design and how to run a marketing campaign in the most effective means necessary.

With over 8.5+ hours of video with live projects, this course is JAM PACKED with information to help you learn all about graphic design for marketing.

The videos build on one another so that as you work through this course, you will understand more and more! It doesn't matter if it's landing page design, web design, social media, emailers, advertising, product design, marketing and designing a portfolio. This course will cover ideas that can be used in any niche!

Each section goes into specific detail of all the social media creatives, Google display ads, landing page design, live projects so that you get in-depth knowledge about it.

We designed this course to be gentle enough for new comers to design but detailed enough for every working professionals and freelancers to get a TON out of this course.

Skills you'll gain from this course:

Social media creatives for marketing
Design a clutter free landing page that leads the user to conversion goal.
Google display ads
How to run marketing campaigns
Use the blend tool to create typographic compositions.
Make responsive design for both desktop and mobile.
Create compelling promotional emails for email marketing.

So what are you waiting for?!

The time is now to stop procrastinating and begin learning so that you can take full advantage of everything that it has to offer!

Enroll now in this course and get started!

Who this course is for:

Anyone wanting to become a graphic designer part-time or full-time, or those who need design skills to elevate their current careers.
This course is great for marketers, logo designers and product designers.
Those who are ready for an intermediate level design course and may already know the very basic tools of Adobe Photoshop and Illustrator
Those who enjoy learning by producing practical real world projects that are based on common projects seen in the industry
Those looking for a solid graphic design foundations.

Graphic Design for Marketing - Brand Marketing Campaigns

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Course content

Module 015 lectures • 14min

Module 0211 lectures • 1hr 28min

Module 038 lectures • 1hr 45min

Module 0410 lectures • 1hr 57min

Module 0515 lectures • 2hr 58min

Requirements

Description

Who this course is for: