Graphic Design for Marketing - Brand Marketing Campaigns

Explore social media marketing strategies across platforms, design high-performing ads with visual guidelines and typography, and create platform-specific Facebook, Instagram, LinkedIn, and Twitter ads to boost brand awareness and leads.

Design an Instagram feed ad for IKEA using Illustrator and Photoshop, applying a rule-of-thirds layout, depth with a dot-matrix backdrop, tailored typography, and proper layering for a launch campaign.

Apply the rule of thirds to an asymmetrical IKEA ad, pair tan and blue, and add a dot-matrix backdrop for depth and to guide attention to the shop now button.

Design a LinkedIn feed ad for Apple that blends blue to purple gradients, flowing typography, and Apple Pencil visuals to express work meets play.

Combine design elements with text to create a scattered, playful 'work meets play' composition using the blend tool, color themes, gradients, and edge-cropped images to imply motion.

Design a Twitter image ad at 800 by 418 pixels for ether's new electric scooter, using Adobe Illustrator to craft a green, energy-efficient composition with a bold headline.

Apply brand ads by selecting an accent color from the product to highlight details, use lines and circles to imply motion, and balance logo, image, and text in asymmetrical grid.

Create an Instagram story ad for Chobani Greek yogurt using 1080 by 1920 pixels, layering product imagery and strawberries with clipping masks, depth of field, and bold typography.

Learn to create depth and motion in brand visuals by layering multiple images—background texture, strawberries, and the dual gold cup—plus tilted text that complements the product for a dynamic composition.

Create a Facebook feed ad in 1200x620 pixels for Emirates promoting flights to New York, using a cityscape image, strategic logo placement, and a 'see you in New York' headline.

Blend text with the image by positioning the subtext above the main header, using Photoshop to create a single unit with the logo counterbalancing at the top right.

Design Google display ads and emailers by mastering the display ad anatomy, optimizing for multiple sizes, targeting your audience, and crafting clear CTAs that drive conversions.

Design Nike display ads for the seven flies training shoes in three sizes (300x600, 250x240, leaderboard) using Adobe XD, featuring a hero image, come fly with me, and shop now.

Develop Nike ads for three Google display sizes by pairing legible text, visuals, and CTAs with a consistent design; crop for curiosity and layer image over text.

Create three Google display ads for the Tesla Model X in Adobe XD, using a hero image, logo, blue headline, and an order now CTA across 468x60, 336x280, and 160x600.

In this Tesla learning outcome, craft legible ads by aligning text, visuals, and a CTA for Google display ads, adapt designs across sizes, and adjust text for narrow vertical banners.

Explore how email marketing informs contacts through a newsletter, drives sales, and builds a brand community with promotional or informational campaigns and clear calls to action.

Design a promotional email for Noise wearables from India featuring the Fit Pro three watch, two recommended products, and a find your fit section, desktop 600 px, mobile 428 px.

Learn to create engaging promotional emails using Adobe XD, building a responsive desktop and mobile design for a brand, with a structured layout and repeat grid to showcase multiple products.

Explore the anatomy of landing pages, from above the fold to a clear call to action, and master hero visuals, benefits, social proof, and desktop and mobile conversion.

Design a landing page for Adobe showcasing student discounts on Creative Cloud, with a header nav, hero and CTA, benefits, what's included, testimonials, a responsive form, and a 12-column grid.

Design a hero section by masking an image with a sharp crop, adding white hero text in Source Sans Pro, and placing primary and secondary CTAs above the fold.

Explore the benefits of Adobe Creative Cloud for students by designing a benefits section with an above the fold layout, sticky navigation, and responsive headings.

Design a 4–6 app grid in a repeat grid to present Photoshop, InDesign, XD, After Effects, Premiere Pro, and Lightroom, with a secondary link to see all apps.

Create the testimonials section in graphic design for marketing, with a large centered quote, attribution, a purple gradient background, and a carousel with indicators for multiple reviews.

Develop a lead generation form with three fields—name, email, and school or university—on a borderless pale green base, topped by a 'start creating today' heading and a centered call-to-action button.

Link buy now and start free trial to form, streamlining user flow above the fold. Prototype scrolling with 2.8 second timing and tab navigation for benefits, what's included, and testimonials.

Adapt a desktop landing page to mobile by creating a single-column grid and resizing the hero and header. Apply mobile-friendly typography to maintain readability across brand marketing campaigns.

Build a landing page with structure, above-the-fold content, and a sticky navigation; prototype interactions, arrange content on a 12-column grid, include a lead generation form, and share styles with developers.

Learn to plan and execute a full marketing campaign, from objective setting to measurement, creating a media strategy with social, display ads, emails, and landing pages for Spotify.

Create an Instagram ad for Spotify using bright colors and bold typography, centered on music for everyone, designed in Illustrator with a blue and green palette and a flower motif.

Adapt Instagram layouts for Facebook and LinkedIn while keeping a blue base and consistent branding. Adjust for Twitter's slightly different dimensions and use clipping masks to balance imagery.

Establishes the campaign's visual language by defining color, theme, typography, and illustration, creates cross-platform messaging, and adds a hand-drawn flower motif for a personal touch across ads and landing pages.

Design six Google display ad sizes by applying a base blue across all boards, importing colors and logos, and creating image and text-driven layouts with a clear call to action.

Apply a consistent visual language across display and social ads by preserving typography, colors, and illustration style, while optimizing legibility in small sizes and extending to email and landing pages.

Design a Spotify marketing emailer that mirrors display ads, using a 600px artboard, three-column grid, a hero, benefits with icons, and primary and secondary CTAs to the landing page.

Copy elements from the desktop emailer to mobile, resize for legibility, and center the header, hero, and cta on a 420-pixel artboard.

Align emails with social and display ads to reinforce brand recall through consistent colours, typography, and visuals, while the landing page will capture leads with benefits and social proof.

Design a landing page hero that converts by pairing a header with logo, a right-aligned image, compelling hero text, social proof testimonials, and a signup form with a strong cta.

Learn to design landing page benefits by illustrating connected devices with icons and text, using a multi-column grid, overlapping visuals, and concise body copy to engage users.

Design a testimonials section with social proof and a connected form on a brand marketing landing page, aligning grid, masks, and visuals for a cohesive graphic design workflow.

Adapt a mobile landing page by building a two-column layout, centering content, and incorporating a header, hero visuals, and responsive sections for benefits, testimonials, and a form.

Explore how a landing page drives free spotify trials with a bold CTA, secondary plan options, social proof, and a mobile-friendly design that highlights listening to high quality music.

Celebrate the journey through graphic design and marketing, and continue creating and learning as you advance as marketing designers in brand marketing campaigns.