Graphic Design Theory for beginners

Learn Graphic Design Theory like color, composition, typography to design professional designs based on science!
Free tutorial
Rating: 4.3 out of 5 (245 ratings)
8,792 students
1hr 15min of on-demand video

Creative Advertising Ideas techniques & how to use metaphors for great Ads.
Graphic Design & Art movements like Bauhaus Art movement.
Visual & Graphic Design Theories like the Gestalt Theory & Principals.
Studying famous Advertising Campaigns methods & techniques
Graphic Design & Advertising Composition rules.
Advertising Graphic Design Typography rules, classifications & Terminology.
Typography common mistakes & Avoiding them.
Font Pairings.
Graphic Design & Advertising Color Theory.


  • No previous knowledge or experience needed


Advertising & Graphic Design have always been associated with creativity & brilliant ideas right? Well, actually there is a science behind being a creative Graphic designer…

& This course is all about the science behind creative advertising & Graphic design.

What you will learn in the Creative Advertising & Graphic Design Course?

1- Creative Thinking Techniques used in Advertising & Marketing:

So you will learn about the thinking & graphic design techniques used in famous international Advertising campaigns from coca-cola, Pepsi, Mercedes Benz, Nevia, McDonald's & more...

2- Graphic Design Theory & Art Movements:

We will also talk about famous Art & graphic design movements in design history like the Bauhaus for instance so you can learn from them how to utilize minimalism in your designs.

Also, we will learn about the Gestalt theory which really explains how our visual perception works and how to deceive & trick visual systems sometimes & even how your brain is deceiving you yourself most of the time.

3- Graphic Design Compositions & Colors:

You will learn about Graphic Design composition rules & theories and how to organize your graphic design elements in balance & harmony.

we will talk about colors in graphic design and when to select a specific color based on its meaning and how to utilize strong color palettes through your designs & Ads.

4- Typography in detail:

and needless to mention that great typography is what sets your design apart and delivers your message in the strongest way & that’s why will learn about Typography Anatomy, classifications, terminology & how to control your type within certain visual rules, and how to apply hierarchy or even how to select multiple fonts together and most importantly where to find amazing fonts & even we will discover the most common typographic mistakes in graphic design & advertising and how to avoid them.

5- Great resources & Community group for feedback, inspiration & Potential Jobs:

you will also get tons of resources like graphic design files, great links & exercise files.

Also, you will get access to our creative Facebook group where you can get feedback on your design or get inspired by thousands of like-minded designers from all over the world and even many job offers are being posted there constantly so eventually you might be landing yourself a job.

The Instructor is What Makes the course so special, Right?

Khalil Ibrahim is a Chief design officer & Design Academy Founder who studied Advertising & graphic design in the faculty of Applied Arts & worked in many international advertising agencies with experience of over 15 years in the design field and using Adobe applications. Besides traveling around the world learning about different Design Schools, Trends & Art Directions. He really cared to make sure you understand the graphic design tools, technicals, and concepts & to really learn it in a creative way to apply it like a Creative professional.

So, what are you waiting for, Enroll now & let’s think outside the box!

Who this course is for:

  • Graphic Designers who want to enhance their creativity & design techniques
  • Art Directors & Creatives who want to start using metaphors & famous thinking techniques to create creative Advertising campaigns
  • Anyone who wants to learn Graphic Design & Advertising & want to have a creative start through their portfolio


Chief Design Officer & Wordpress Expert
Khalil Ibrahim
  • 4.4 Instructor Rating
  • 8,397 Reviews
  • 238,237 Students
  • 10 Courses

Khalil Ibrahim, aka "Abraham", Studied Arts, Advertising & Graphic design in the faculty of Applied Arts Helwan University.

Then worked as a designer & got promoted to be a Chief design officer in International Advertising Agencies like DDB, TBWA & Sahara Petroleum Services. in many countries.

Then switched to freelancing while working in the Aviation field to pursue his passion for Flying & to travel the world (check Instagram for interesting photos) while learning about different Art directions, Trends & design schools. Also getting a great experience from seeing different cultures.

Currently running Design Academy Online & Teaching over 200k international students from more than 171 countries Design & Art in a creative & professional way.

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