
Identify the right problem with the service redesign matrix, investing where impact meets pain and visibility is realistic, and start with existing data to guide focused improvements.
Map the user journey with a job map that breaks the main job into eight stages, from identifying the need to using the result, illuminating user actions and friction.
Are you working in government, consulting for public entities, or simply interested in how to create better services for citizens?
This course gives you a step-by-step framework for designing innovative, user-centered government services.
Instead of theory-heavy lectures, you'll get a practical guide covering:
How to identify which services need redesign
Techniques to define the real job your users are trying to get done
Building a clear Job Map and spotting unmet needs
Translating ideas into process flows and wireframes
Understanding what it takes to bring a service to life across teams, vendors, and systems
Whether you're working in digital transformation, policy, service delivery, or design, this course equips you with real-world strategies you can apply immediately.
You’ll also explore the key principles behind service innovation in the public sector, including customer-centric thinking, collaboration across government entities, and aligning service experiences with broader policy goals.
Even if you're new to service design, this course will help you build confidence and fluency in thinking from a user perspective. If you're experienced, it will give you new tools and a structured approach to communicate your ideas more clearly with teams and decision-makers.
Enroll now to start designing better, more effective government services, and make an impact where it truly matters.