Google Analytics for Marketing - Boost Sales & Lower Costs
3.7 (116 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20,568 students enrolled

Google Analytics for Marketing - Boost Sales & Lower Costs

Learn to analyze key metrics in Google Analytics to boost sales and lower costs. Become savvy in visualizing data.
3.7 (116 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20,568 students enrolled
Last updated 8/2016
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 3 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn Google Analytics
  • Learn How To Boost Sales With Google Analytics
  • Learn How To Decrease Your Spending On Google Analytics
  • Learn And Use Advanced Tracking Techniques
  • Stop Making Common Mistakes Most Google Analytics Users Make
  • Learn From Different Case Studies and Not Make The Same Mistakes
  • A Google Analytics Account
  • A Computer With Internet Access
  • A Basic Understanding of How To Use Google Analytics Helps, But is Not Necessary
  • A willingness to learn something new and apply a system for using Google Analytics
  • A positive attitude and eagerness to lean something new
  • Struggling with your marketing efforts?
  • Confused as to how to measure your progress?
  • So are millions of other marketers.

That's why Google created Analytics - to increase confidence in their marketing platform called AdWords, where they generate 99% of their billion dollar revenue.

Welcome To Google Analytics For Marketing - Boost Sales & Lower Costs!


⇉ Watch the promo video to see How You Can Master Google Analytics Today!

⇉ Join Over 275,000+ Students Who Have Enrolled In My Udemy Courses This Year!

⇉ 7,500+ Five Star Reviews on our courses prove Students Who Enrolling Are Getting Real Results!

Then this course is for you! Click "Take This Course Now" For Instant Life-Time Access!


Student Success Testimonials:

  • Jessica

8 days ago

Insightful, quick, and relatable

A good course for those who want to get a quick rundown of how Google analytics work. I liked how the instructors seemed to give personal advice from their own experiences and are very helpful on an individual basis. The lectures were also pretty short and snappy.


So many marketers don't know how to use analytics. They don't know how to boost sales or lower costs. They don't know what metrics to pay attention to and why. They don't know, for example, that a 20% decrease in bounce rate can mean up to a 50% or more increase in revenue.

But you're not like them. You sought out this course to get help and improve your marketing strategy and results. You're willing to spend a few dollars to massively improve your comprehension and mastery of Google's Analytics tool. You're going to learn how to increase your sales, and decrease your marketing costs. Along the way, you'll learn tips and tricks about paid advertising campaigns and how they fit into the Analytics picture. You'll also get a thoughtful response for every question you ask along the way, so there's no concern about getting stuck.

Here Is What You Will Learn Throughout Our Course:

  • The Fundamentals of Google Analytics
  • How To Increase Your Sales
  • How To Decrease Your Spending
  • Advanced Tracking
  • Common Mistakes
  • Case Studies
  • And So Much More!


With the right mindset, understanding, and application of the teachings in this course, you will instantly begin to move towards understanding how to master Google Analytics!

When I learn something new, I add it to the course - at no additional cost to you! This is a course that will continue to add more and more to every aspect of your life.

In addition to the Udemy 30-day money back guarantee, you have my personal guarantee that you will love what you learn in this course.


What I can't do in this Course..

I can't guarantee your success – this course does take work on your part. But You Can Do It!

I am also not responsible for your actions. You are responsible for 100% of the decisions and actions you make while using this course.


This course will not remain this price forever! It's time to take action!

Click the "take this course" button at the top right now!

...every hour you delay is costing you money...

See you in the course!


Joe Parys & Nikaoli Warner

Who this course is for:
  • Anyone Looking To Learn Google Analytics
  • Anyone Looking To Boost Sales Using Google Analytics
  • Anyone Wanting To Learn The Basics and Beyond In Google Analytics
  • Anyone Wanting To Improve How They Track Their Products
  • This Course is Not For Students Who Have A Closed Mindset
Course content
Expand all 26 lectures 02:15:42
+ Introduction to Google Analytics
5 lectures 10:24

In This Lecture Students Will Learn About All of The Course Benefits, How We Can Help Them Use Google Analytics, And So Much More! Welcome To The Course! Feel free to add into our course discussion and introduce yourself!

Preview 03:25

In this lecture students will learn about a short note guide and how to use this course to benefit their learning experience throughout this course!

Course Essentials - Before Moving Any Further Please Read and Use This Document!
1 page

We need Google Analytics to debug why traffic is flowing away from our website, and to measure changes to increase performance.

Preview 04:17

The two goals of this course are to use Google Analytics to increase sales and decrease costs. Google Analytics was created to supplement Google's AdWords advertising platform.

Objectives from Google Analytics

Learn how to add Google Analytics to your website.

Adding Google Analytics to Your Website

Quiz 1 for Google Analytics 

Quiz 1
2 questions
+ How to Increase Sales with Google Analytics
5 lectures 40:10

Google Analytics helps us track whether our advertising is too broad or too generic. As we make changes, we can track changes along key metrics, Bounce Rate and Average Time on Page, in Google Analytics.

Preview 10:25

Remember, sales come from specificity of targeting. 99% of the time you can be more specific, and it's best to move from too specific to broad rather than vice versa. With the sign campaign, we had to juggle Bounce Rate versus Time on Page as markers of Ad Group perfomance, using Google Analytics data.

Preview 04:06

How you can use search term data in Google Analytics to see if match types that are too broad aren't performing as well as you would hope.

Fixing Broad Campaigns Pt. 1: Keyword Match Types and Google Analytics Data

Focus on users who have previously purchased similar products. Remember that the best case scenario is to intercept competitors search traffic when they are still in the decision making stage of their purchase behavior. Test if these optimizations help using the same key markers in Google Analytics.

Fixing Broad Campaigns Pt. 2: Focus on Likely Purchasers with Google Analytics

Non-bounces are the most important segment to focus on when you're tracking growth of your sales. If you host the product on the same website, remember to build a segment to analyze only new users.

Focusing on Non-Bounces and Building Segments in

Quiz 2

Quiz 2
3 questions
+ How to Decrease Costs of Advertising with Google Analytics
6 lectures 45:49

The key drivers of cost in advertising are quality score in PPC platforms and cost per conversion in general. You can use Google Analytics to measure progress towards improvements in cost.

What Determines the Cost of Advertising

The landing page experience is one of 3 key drivers of cost in terms of quality score. Learn how to set up segments to compare data ranges versus the average time on page. In general, a longer time on page means a better experience.

Preview 05:57

Take a few minutes and think about what you're selling. What factors influence buyers? Do they look for a solution to their problem at a certain time of day, for example? Check on your competition to look for demographics. Then, build and tweak your website around these changes. This gives you a direction to heads toward so you're not throwing darts, and Google Analytics can help you confirm the changes are helping your bottom line.

Research to Improve Landing Page Experience

Google Analytics allows you to break down larger goals of decreasing costs into smaller, achievable segments. Google Analytics helps you focus on the most important steps you can take to achieve those goals.

Using Google Analytics to Set Actionable Goals

Learn how bounce rate can be inaccurate in Google Analytics and how to narrow by city, hour ID, and browser version for more accurate data.

When Bounce Rate May Be Inaccurate in Google Analytics

Learn how Google Analytics helped lower CPC by 300% in a campaign I was managing at a startup.

How Google Analytics Helped Lower CPC by 300%
Quiz 3
4 questions
+ Advanced Analytics with Event Tracking
4 lectures 16:09

Google Analytics usually tracks metrics for page views. We want to increase the breadth of data to include buttons pressed, and forms filled to get better data.

How Google Analytics Usually Works VS Event Tracking

You can access your code through the file manager if you are unfamiliar with coding. You can easily add event tracking to a button, as I show in this video. You can confirm that your tracking setup works using Google Analytics.

How to Add Event Tracking to Your Website and Check Using Google Analytics
Resource: Event Tracking Code to Implement

There are several different types of events you can track in Google Analytics, but the main ones we will focus on are onclick, ondblclick, onkeypress, and onabort.

Different Types of Events in Google Analytics
+ Common Mistakes to Avoid in Google Analytics and How to Fix Them
3 lectures 15:38

Internal traffic is a huge problem that can distort the numbers big time in Google Analytics. Learn how to filter out IP or city to get more accurate data. Also, remember you must add additional segments to apply these fixed conditions to data you gathered previously in Google Analytics.

Forgetting Internal Traffic Filters and Doing Retrospective Segments in Analytic

Follow these links to learn how to opt out of Google Analytics in your browser you can filter internal traffic the easy way.

Forgetting Internal Traffic Pt. 2: Using Google Analytics Opt Out

Clean up your data in Google Analytics by following these simple steps to analyze and exclude irrelevant referral traffic by building segments.

Referral Traffic in Google Analytics is Often Fake
+ Case Studies of Google Analytics
1 lecture 02:43

At a startup I worked at, when we forgot to add conversion tracking, we determined where a large sale came from using careful analysis of the acquisition overview.

Mismatched Conversion Tracking Fixed Using Google Analytics Data
+ Course Conclusion and Special Bonus
2 lectures 02:48

Congratulations on making it to the end of the course! Here you will learn about a special bonus lecture below and how to continue your learning with us. Also, don't forget to receive your certificate of completion! Thank you for enrolling in the course!

Course Summary and Final Examination

A Special Bonus For All of My Udemy Students Who Finish Our Course!

Special Bonus Lecture For You As A Thank You For Finishing Our Course!
1 page