كورس التسويق الإلكتروني الاحترافي الشامل إعلانات جوجل 2020

00:40 Create Google Ads Manager Account

04:15 Interface Overview

06:15 Overview Window

08:34 Recommendations Window

11:01 Accounts Window: Overview

14:45 Accounts Window: Filter

16:00 Accounts Window: Segment

19:30 Accounts Window: Columns

00:29 Hidden & Cancelled accounts

02:25 Search icon

02:57 Reports

09:48 Billing

10:51 Account map (Overview)

11:06 Account access

12:21 Linked accounts (Overview)

12:41 Preferences

13:00 API Center (Overview)

13:07 Google Merchant Center (Overview)

14:05 Conversions (Overview)

14:22 Google Analytics (Overview)

14:37 Search attribution (Overview)

14:56 Rules

16:42 Scripts (Overview)

17:00 Uploads (Overview)

17:14 Audience Manager (Overview)

17:48 Bid strategies

18:32 Negative keyword lists

19:07 Placement exclusion lists

20:02 Performance Planner

21:05 Keyword Planner

24:42 Reach Planner (Overview)

25:05 Ad Preview and Diagnoses

27:48 Help icon

29:00 Notifications

29:37 Partners program

00:28 Create a New Account

01:13 Invite user

01:43 Billing

01:50 Payments profile

03:35 Automatic payments VS manual payments

05:42 Create a New Campaign

06:02 Campaign goal types

09:07 Create a Search Campaign

09:57 Search Networks

11:11 Start & End date

11:47 Locations

19:39 Languages

20:01 Audiences

21:10 Targeting VS Observation

23:07 Budget

24:14 Bidding

27:11 Ad Schedule

27:49 Ad Rotation

28:32 Ad extensions

29:24 Create Ad Group

30:10 Standard ad group VS Dynamic ad group

31:23 Create Ad

35:19 Create Responsive Search Ad

37:46 Keyword Insertion

01:43 Keywords

02:21 Keyword Planner

05:21 Keywords Match Types

05:31 Broad Match Type

06:36 Phrase Match Type

08:06 Exact Match Type

09:22 Broad Match Modifier Type

11:40 Keywords Columns

15:15 Negative Keywords

16:28 Search Terms

00:30 Sitelink Extension

03:54 Callout Extension

05:20 Structured Snippet Extension

06:55 Call Extension

07:25 Lead Form Extension

10:37 Message Extension

11:49 Location Extension

13:46 Affiliate Location Extension

14:01 Price Extension

14:47 App Extension

15:25 Promotion Extension

00:30 Demographics

02:21 Campaign Settings Revision

05:56 Account Settings Revision

09:53 Locations

19:03 Devices

20:02 Advanced Bid Adjustment

20:41 Change History

21:54 Drafts & Experiments

00:31 Statistics Table

01:32 Segment

03:25 Modify Columns

05:17 Statistics Chart

06:22 Auction Insights

10:04 Ads & Extensions

12:08 Landing Pages

13:19 Keywords: Overview

14:27 Keywords: Change max. CPC bids

17:30 Keywords: Change keyword text

18:39 Keywords: Change match types

19:15 Negative Keywords

19:54 Search Terms

23:11 Demographics

23:52 Settings

24:01 Locations

25:26 Locations: Geographic Report

27:07 Ad Schedule

27:59 Devices

28:07 Change History

00:25 Google Display Network (GDN) Ads Examples

03:45 Creating a GDN Campaign

04:54 Bidding

06:00 Delivery Method (Standard VS Accelerated)

09:10 Frequency Capping

11:37 Content Exclusions

12:02 Audiences

16:47 Demographics

17:11 Targeting Expansion

19:16 Ad Group Bid

19:45 Creating a new Responsive Ad

27:45 Keywords

29:13 Audiences Review

29:23 Audiences Exclusions

30:00 Demographics Review

30:12 Topics

35:15 Targeting VS Observation

36:50 Topics Exclusions

38:12 Placements

40:30 Placements Exclusions

40:48 Edit Ad Group Targeting

00:18 Creating a New Video Campaign

01:36 Video Ads Types: Masthead Ad

02:37 Video Ads Types: Skippable In-Stream Ad

04:38 Video Ads Types: Non-Skippable In-Stream Ad

06:09 Video Ads Types: Bumper Ad

06:32 Video Ads Types: Out-Stream Ad

08:18 Video Ads Types: Discovery Ad

08:48 Video Ads Types: Text Overlay Ad

09:30 Video Ads Types: Search Ad

11:37 Video Ads Goals, Subtypes, Biddings, and Formats Table

17:53 Bidding Strategy

19:23 Budgets and Dates

20:23 Networks

21:56 Content Exclusions: Inventory Type

22:32 Content Exclusions: Excluded Content

22:48 Content Exclusions: Excluded Types and Labels

23:17 Devices

26:50 Frequency Capping

29:14 Demographics

29:55 Audiences

40:36 Keywords

40:47 Topics

41:11 Placements

47:08 Linking YouTube Channel

49:00 Creating a Video Ad

51:08 Adding Views Columns

00:29 Sales, Leads, and Website Traffic (Review)

01:19 Product and Brand Consideration

02:06 Product and Brand Consideration VS Brand Awareness and Reach

03:08 Product and Brand Consideration: Influence Consideration

06:07 Product and Brand Consideration: Ad Sequence

10:53 Product and Brand Consideration: Shopping

12:11 Brand Awareness and Reach: Skippable In-Stream

12:52 Brand Awareness and Reach: Bumper

13:24 Brand Awareness and Reach: Non-Skippable In-Stream

13:53 Brand Awareness and Reach: Outstream

15:05 Brand Awareness and Reach: Ad Sequence

15:14 Create a Campaign without a Goal’s Guidance

15:20 Custom Video Campaign

00:17 Creating an App Promotion Campaign

00:49 Bidding

02:49 App Conversion

06:16 Ad Group & Ad Assets

00:13 Conversions Definition

03:46 Create Conversion Tracking Code

17:32 Add Conversion Code to a WordPress Website

21:40 Conversions Data Column

00:30 Bidding Strategies Types Table

09:15 CPA (Cost Per Action)

11:07 Target ROAS (Return On Ad Spend)

13:17 Maximize Clicks

13:43 Maximize Conversions

14:11 Maximize Conversion Value

15:02 Target Impression Share

16:22 Manual CPC

17:23 ECPC (Enhanced CPC)

18:07 vCPM (Viewable Cost Per Thousand Impressions)

18:44 tCPM (Target Cost Per Thousand Impressions)

19:44 CPV (Cost Per View)

20:24 CPE (Cost Per Engagement)

20:53 CPI (Cost Per Install)

00:28 Audience Manager

00:53 Audience Sources

01:56 Creating Google Analytics Account

04:27 Google Analytics Tracking Code

05:56 Linking Google Ads with Google Analytics

07:40 Audience Lists: All Visitors

08:35 Audience Lists

09:34 Audience Lists: Website Visitors

15:55 Audience Lists: App Users

17:01 Audience Lists: YouTube Users

18:22 Audience Lists: Custom Combination

19:43 Custom Audience

20:36 Custom Audience: Custom Affinity

20:52 Custom Audience: Custom Intent

21:35 Audience Insights

22:03 Adding Audiences to Search Campaign

23:13 Adding Audiences to GDN Campaign

24:04 Adding Audiences to Video Campaign

00:16 Keyword Planner

00:56 Keyword Planner: Discover New Keywords

10:16 Keyword Planner: Get Search Volume and Forecasts

14:22 Ad Preview and Diagnosis

17:41 Portfolio Bid Strategies

18:03 Portfolio Bid Strategies: Target CPA

20:02 Portfolio Bid Strategies: Target ROAS

21:46 Portfolio Bid Strategies: Maximize Clicks

22:03 Portfolio Bid Strategies: Maximize Conversions

22:25 Portfolio Bid Strategies: Target Impression Share

24:14 Negative Keyword Lists

25:28 Shared Budgets

27:25 Placement Exclusion Lists

00:11 Automated Rules

00:38 Rules: Campaign Rules

04:54 Rules: Keyword Rules

10:23 Policy Manager

11:42 Account Access

14:40 Linked Accounts

15:25 Preferences

16:28 Billing Settings

19:46 WE DID IT!