
Discover how Google Tag Manager consolidates marketing codes into one easy install on every page. Track engagement, set up tags, and automate marketing actions without developers.
Explore the core elements of Google Tag Manager, including triggers, tags, and variables, and learn how to use page view, clicks, user engagement, and custom events to track insights.
Learn to set up Google Tag Manager on a brand-new website using The Sandbox for safe testing, obtain the container ID, install a Chrome extension, and verify via preview mode.
Install Google Tag Manager on WordPress by adding two code snippets: header and body, via the Headers and Footers plugin or the Google Tag Manager for WordPress plugin.
Set up your Google Analytics account and implement it with Google Tag Manager by creating a setting variable, tags, and triggers, then verify with preview, Tag Assistant, and real-time reports.
Set up remarketing pixels across Google, Facebook, Microsoft, and AdRoll, and master triggers, tags, and variables in Google Tag Manager to enable basic conversion tracking and PPC foundations.
Install the Facebook pixel manually in Google Tag Manager, verify with the Facebook pixel helper, and ensure it fires on all pages before submitting for live site deployment.
Learn to set up a Facebook lead conversion in Google tag manager by using a thank you page trigger and a custom HTML tag for accurate conversion tracking.
Learn to install Google Ads remarketing via Google Tag Manager, create a custom variable for the conversion ID, and verify firing on all pages with Google Tag Assistant.
Set up Google conversion tracking on the thank you page using Google Ads and Tag Manager, including conversion ID and label, then test with the Tag Assistant and publish.
Discover how the conversion linker in Google Tag Manager Pro improves Google ads conversion tracking by capturing click data on all pages with a simple one-click setup.
Set up Microsoft Ads pixels with Google Tag Manager by creating a UET tag, using a built-in constant for the ID, and verifying pixel firing with the UET tag helper.
Master the full range of conversion tracking options in Google Tag Manager Pro, from phone calls to form submissions, with triggers, debugging tools, and the figure it out method.
Track phone calls with Google Tag Manager by creating a phone call click trigger and wiring it to Google Analytics goals, Google Ads conversions, and a Facebook Pixel lead event.
Set up and verify email click tracking with Google Tag Manager by using mailto links as triggers and mapping to Google Analytics goals, Google Ads, and Facebook pixels.
Learn to track forms with Google Tag Manager, including redirect to a thank you page and on-page submission, plus pop-up and puppet message forms for service and e-commerce sites.
Track ajax form submissions on the same page using a data layer and custom auto event listeners in Google Tag Manager, with an ajax complete event triggering the tag.
Master popup form tracking by testing successful submissions, using Google Tag Manager element visibility triggers, id or class selectors, and a GA event to confirm thank-you message appears on submission.
Learn how to set up Microsoft Ads conversion tracking with Google Tag Manager, including thank-you page goals, event-based conversions, and e-commerce purchase tracking.
Learn to track HubSpot chat on your site using Google Tag Manager by setting up a listener, a custom HTML tag, and a GA event for HubSpot conversation started.
Track engagement with Google Tag Manager Pro to understand why visitors don't convert, then use that data to optimize video content and landing pages, improving headlines, thumbnails, and conversions.
Learn how to use Hotjar polls and Google Tag Manager to uncover why customers hesitate to buy, then address those concerns in copy and ads to boost conversions.
Learn to move beyond heat maps and scroll maps by using session recordings to observe real user navigation, identify clickable elements, and optimize your landing page for higher conversions.
Apply a phone call tracking approach with Corail to credit desktop and mobile conversions across Google, Facebook, and Microsoft ads, while refining Google Tag Manager triggers to prevent double counting.
In the course, you’ll learn how to install all of your marketing codes and pixels. Setup conversion tracking across popular platforms like Google Ads, Facebook Ads, Microsoft Ads and Google Analytics. And also how to track user engagement, like how long someone watches a video, or what parts of a page they find most or least interesting.
Google Tag Manager is one of the most untapped skillsets in digital marketing. Every business needs it, and very few people know how to do it! You're making a wise decision to learn this. You'll be able to launch marketing campaigns more quickly, and with way less stress!
And as a special bonus, I’m also including a Sandbox website where you can get firsthand practice with all the concepts that you’re learning on an actual site.