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Google Tag Manager in One Hour
Rating: 4.5 out of 5(187 ratings)
3,628 students

Google Tag Manager in One Hour

Basics of Google Tag Manager to get started with your first step towards GTM expertise
Created byRudranil Chakrabortty
Last updated 4/2024
English
English [Auto],

What you'll learn

  • Learn the basics of Google Tag Manager in 2022
  • Learn how Google Tag Manager is connected to the website and Google Analytics
  • Understand the steps to create a basic tags and triggers
  • Learn how GTM is used for tag management of third party software

Course content

1 section • 13 lectures • 1h 6m total length

  • Google Tag Manager Overview6:03

    Discover how Google Tag Manager interacts with Google Analytics 4, learn tag management without coding, and implement events and custom tools across WordPress sites for streamlined tracking.

  • Setup GTM with Google Analytics and Website6:07

    Create a Google Tag Manager container, connect it to your website and Google Analytics, and configure GA4 data streams to fire on all pages.

  • Tags, Triggers, and Variables4:41

    Explore how tags specify actions, triggers define when to fire them, and variables carry extra data to analytics, with practical examples like add-to-cart events.

  • Implement a GA4 Event using GTM6:33

    Identify the add to cart button by its class, create a GTM some clicks trigger on all elements, and fire a GA4 event to Google Analytics when clicked.

  • Tag Manager Preview Mode for Testing5:21

    Learn how to test and validate tag manager setups using preview mode, connect your website, monitor container loading events, triggers, and data layer variables for accurate analytics.

  • Application of Variables in GTM9:45

    Learn how built-in and user defined variables in google tag manager capture add-to-cart events, using auto event and element attributes to pass product data to analytics, with practical testing.

  • Using Debug View with GTM1:43

    Learn to use the debug view in Google Tag Manager to test in preview mode, verify data in Google Analytics, and ensure demo views work before delivery.

  • Custom Definitions2:50

    Configure custom definitions in Google Tag Manager by creating custom dimensions like product ID. Link these dimensions to events to collect data in analytics, such as add to cart.

  • Using GTM for Generic Tag Management5:45

    Learn how Google Tag Manager enables generic tag management with custom HTML to inject third-party scripts across all pages, tested in preview mode.

  • Overview of Other Triggers, Tags, and Variables in GTM9:19

    Explore the key components of Google Tag Manager, including built-in and custom variables, triggers, and tags. Learn to capture data from clicks, forms, videos, and page visibility to inform analytics.

  • Overview of the Data Layer3:10

    Explore how the data layer acts as an information gathering system in Google Tag Manager, allowing data envelopes to be pushed and accessed as variables like value.

  • Admin Settings in GTM2:30

    Learn how to manage Google Tag Manager with multiple containers and environments, including testing and live moves, plus container import/export and admin settings.

  • Summary and Way Forward2:20

    Learn to set up the Google Tag Manager structure, connect to Google Analytics and third-party tagging, create events, and analyze data through hands-on templates and environments, with e-commerce tracking.

Requirements

  • None

Description

In this course, you will learn:

1. What is Google Tag Manager and why it is important to learn the subject

2. How GTM works with Google Analytics and live websites

3. How to configure events, tags, and triggers using GTM, we will see 2 use cases.

4. How GTM is structured and what steps you can take to learn more, after this course.


Reviews from my Google Analytics courses on Udemy:

An amazing course by a particularly fascinating lecturer. I usually listen to courses at double speed, here I had to slow down a bit to absorb all the good that the amazing lecturer has to give. This is not the first course not the last course I will take from this lecturer, please continue to update the course, and the other courses and continue to produce more content because I enjoy learning from you and benefit from it immediately.
--Oren

Really an amazing course... super-detailed!! This is the place to start ... he takes from absolutely 0 to 100.

--Toshiba


This is a very detailed Google Analytics course on Udemy, that gave a wider range of ideas from the basic to the advanced concept of Google Analytics. I highly recommend this course.

--Mujaheed Abdul Wahab

Just a little bit in, but already one of the best overviews I have found. For new folks, I wish I had found this lesson when I first started! He does a fantastic job explaining the different sections of Analytics and what key terms mean.

-- JJ Kennedy

He has in-depth knowledge of the subject, making things clear in layman language will help non-coders like me to understand the subject. Answers promptly to the questions asked. Must recommended course for anyone who want to understand GTM. No one can be a better instructor than Rudranil when it comes to Google Tag Manager.
-- Arun

Who this course is for:

  • Beginners of Google Tag Manager

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