Google Tag Manager for Developers
4.8 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
25 students enrolled

Google Tag Manager for Developers

Learn to manage your analytics and remarketing scripts quickly and easily
4.8 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
25 students enrolled
Created by Chris Worfolk
Last updated 8/2020
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
  • Master the core concepts of how Google Tag Manager works
  • Integrate Google Analytics with GTM
  • Integrate Facebook Pixel with GTM
Course content
Expand all 33 lectures 01:14:15
+ Introduction
2 lectures 03:01
What is Google Tag Manager?
02:30
+ Getting set up
7 lectures 10:18
Registering an account
01:01
Installing in WordPress
01:18
Using Tag Assistant
01:52
Using other browsers
00:10
+ Tags
4 lectures 10:40
Creating your first tag
01:33
Previewing and publishing
02:57
Setting up Google Analytics
02:57
Setting up Facebook Pixel
03:13
+ Triggers
7 lectures 17:04
What are triggers?
02:00
Creating a trigger
01:19
Using the trigger in a tag
03:54
Sequencing tags
03:13
Everything is a tag
01:37
Sending events to Google Analytics
02:32
Custom events
02:29
+ Variables
5 lectures 14:52
What is a variable?
03:11
Built-in variables
03:28
DOM elements
03:55
Cookies
01:00
Data layer variables
03:18
+ Cookbook
6 lectures 17:34
What are recipes?
00:15
Custom dimensions in Google Analytics
04:45
Google Analytics User-ID
03:48
Install click tracking with FullStory
01:11
Use if statements with variables
03:08
+ Conclusion
2 lectures 00:45
Conclusion
00:32
Bonus lecture
00:13
Requirements
  • No experience with Google Tag Manager is required
  • Students should have a basic understanding of analytics tools such as Google Analytics
  • A basic knowledge of HTML will be useful, but not essential
Description

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:

  • Creating tags

  • Using event and URL-based triggers

  • Sequencing tags correctly

  • Tracking custom data with variables

  • Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!

Who this course is for:
  • Digital marketers
  • Web developers
  • Anyone who works in analytics and marketing