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Development Web Development Google Tag Manager

Google Tag Manager for Developers

Learn to manage your analytics and remarketing scripts quickly and easily using GTM
Bestseller
Rating: 4.8 out of 54.8 (15 ratings)
107 students
Created by Chris Worfolk
Last updated 12/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
  • Master the core concepts of how Google Tag Manager works
  • Integrate Google Analytics with GTM
  • Integrate Facebook Pixel with GTM

Course content

7 sections • 33 lectures • 1h 14m total length

  • Preview00:31
  • What is Google Tag Manager?
    02:30

  • Registering an account
    01:01
  • Preview01:54
  • Preview01:31
  • Preview02:32
  • Installing in WordPress
    01:18
  • Using Tag Assistant
    01:52
  • Using other browsers
    00:10

  • Creating your first tag
    01:33
  • Previewing and publishing
    02:57
  • Setting up Google Analytics
    02:57
  • Setting up Facebook Pixel
    03:13

  • What are triggers?
    02:00
  • Creating a trigger
    01:19
  • Using the trigger in a tag
    03:54
  • Sequencing tags
    03:13
  • Everything is a tag
    01:37
  • Sending events to Google Analytics
    02:32
  • Custom events
    02:29

  • What is a variable?
    03:11
  • Built-in variables
    03:28
  • DOM elements
    03:55
  • Cookies
    01:00
  • Data layer variables
    03:18

  • What are recipes?
    00:15
  • Custom dimensions in Google Analytics
    04:45
  • Google Analytics User-ID
    03:48
  • Preview04:27
  • Install click tracking with FullStory
    01:11
  • Use if statements with variables
    03:08

  • Conclusion
    00:32
  • Bonus lecture
    00:15

Requirements

  • No experience with Google Tag Manager is required
  • Students should have a basic understanding of analytics tools such as Google Analytics
  • A basic knowledge of HTML will be useful, but not essential

Description

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:

  • Creating tags

  • Using event and URL-based triggers

  • Sequencing tags correctly

  • Tracking custom data with variables

  • Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!

Who this course is for:

  • Digital marketers
  • Web developers
  • Anyone who works in analytics and marketing

Instructor

Chris Worfolk
Psychologist and software consultant
Chris Worfolk
  • 4.4 Instructor Rating
  • 1,772 Reviews
  • 33,971 Students
  • 37 Courses

Chris Worfolk is a psychologist and software consultant. He is the author of nine books and has taught over 15,000 students on Udemy. He specialises in software, career coaching, mental health and resilience.

Chris is the founder of mental health charity Anxiety Leeds and co-founder of the Leeds Anxiety Clinic. He is the author of Do More, Worry Less: Small Steps To Reduce Your Anxiety. He has a degree in psychology from Leeds Beckett University.

Previously, he has spent over ten years working in the IT industry helping companies including Sky, Asda, Capita and the NHS improve the digital products. He is the author of numerous books including How to Exit VIM and the IT Contracting Master Class. He has a degree in computing from the University of Leeds.

In his spare time he is an ironman triathlete, ultramarathon runner, competitive public speaker. He lives in Leeds with his wife and daughter.

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