Getting started with Google Tag Manager
What you'll learn
- What is Google Tag Manager
- Why should you use Google Tag Manager
- How Google Tag Manager works
- You will be familiar with GTM interface
- How to install Google Analytics using GTM
- How to track element clicks using GTM
- How to install Facebook pixel using GTM
- How to setup Facebook conversion tracking using GTM
- How to setup Google Ads conversion tag using GTM
Requirements
- Computer with internet connection
Description
So you have heard about Google Tag Manager but never had a chance to know what it is and if you need it.
This course will help you to get the basic knowledge about Google Tag Manager and apply it to practice, by installing Google Analytics, Facebook pixel, Google Ads conversion tracking on your website.
Topics that are covered in this course:
• What is Google Tag Manager and how it can be useful
• Basic concepts and terminology
• Installation of Google Tag Manager on any website, including Wordpress, WIX, Squarespace, Weebly
• Interface overview
• Google Analytics installation using Google Tag Manager
• Track any element clicks using Google Tag Manager
• Install Facebook pixel using Google Tag Manager
• Setup Facebook conversion tracking using Google Tag Manager
• Setup Google Ads conversion tracking tag using Google Tag Manager
Who this course is for:
- Website owners
- Digital marketers
- Website developers curious about Google Tag Manager
Course content
- Preview01:08
- Preview03:24
- 02:03Google Tag Manager (GTM) account structure
- 04:27Tags, Triggers and Variables explained
Instructor
![Vladislavs Celitans](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.7 Instructor Rating
- 54 Reviews
- 2,400 Students
- 3 Courses
I believe that there is always room for improvement regardless of what you do, and that’s exactly what I like about web analytics - It makes it relatively easy to quantify if your idea was a success or a failure.
I’m a web analyst with over 5 years of experience in this field, with strong technical background due to my, sometimes obsessive, interest in how things work behind the scenes.
I helped dozens of medium and small businesses with measurement setup and web analysis over the years using Google Tag Manager / Google Analytics / Data Studio / Google Optimize.
I'm always happy to help, however I can, so you can ping me and tell about your next project if you feel like I could be helpful.