Google Tag Manager Course 2020- From Beginner To Advanced
What you'll learn
- Google Tag Manager (GTM) Account Set up
- Installing GTM to a Wordpress Website
- GTM Interface Overview
- Adding Google Analytics Tag through GTM
- Adding Twitter Universal Website Tag through GTM
- Adding LinkedIn Insight Tag through GTM
- Setting up Google Ads Remarketing Tag through GTM
- Setting Up Google Ads Conversion Tracking Tag through GTM
- Setting up Scroll Depth Tracking through GTM
- Setting up Custom User Engagement Timer through GTM
- Tracking Embedded You Tube Videos through GTM
- Adding Facebook Pixel through GTM
- Element Visibility Tracking through GTM
- Custom Button Click Tracking through GTM
- Tracking External Link Click through GTM
- Setting up Hotjar Tracking Code through GTM
- Setting up Hubspot Tracking Code through GTM
- Using Data Layer with GTM
- Adding Dynamic Data in Data Layer and creating Custom Events in GTM
- Capturing Javascript Errors through GTM
- Tracking Ad Blockers through GTM
- Tracking Downloads through GTM
- ...... And a lot more. In short we will be covering everything related to Google Tag Manager
Requirements
- No. This course covers everything from beginner to advanced
Description
Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use . GTM is a marketer's tool to deploy tags without the help of developers and track user behavior.
In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM
So if you want to dive into the world of Google Tag Manager, this course is tailor made for you.
Who this course is for:
- Digital Marketers interested in Google Tag Manager
- Digital Marketing Managers
- Digital Marketing Freelancers
- Website Owners
- Business Owners
- B2B & B2C Marketeers
- Demand Generation Managers
- Digital Marketing Specialists
- Digital Analytics Students
- Marketing Analytics Students
Course content
- Preview00:58
- Preview08:28
- Preview02:02
- 01:24Installing GTM to a Wordpress Website
- 06:05Admin Panel Overview
- 06:25Workspace Panel Overview
Instructor
![Sheshank Anand](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 176 Reviews
- 38,754 Students
- 7 Courses
I am a digital marketing expert covering areas like digital advertising (LinkedIn Ads, Facebook Ads, Google Ads , Twitter Ads etc), , marketing analytics (Google Analytics, Google Tag Manager etc), Inbound Marketing, Account Based Marketing, Content Marketing, Content Analytics , Social Media Marketing ,Marketing Automation etc .
My objective is to demystify digital marketing for marketers and entrepreneurs
The basic objective of any digital marketing is -results- and I am an expert in how to achieve them.
I teach both Theory +Practical to help students sharpen their skills in digital marketing.