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Marketing Marketing Analytics & Automation Google Tag Manager

Google Tag Manager Course 2021- From Beginner To Advanced

Expand your Digital Marketing Skillset with Google Tag Manager. Master Google Tag Manager in this course from scratch.
Rating: 4.5 out of 54.5 (60 ratings)
13,182 students
Created by Sheshank Anand
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Google Tag Manager (GTM) Account Set up
  • Installing GTM to a Wordpress Website
  • GTM Interface Overview
  • Adding Google Analytics Tag through GTM
  • Adding Twitter Universal Website Tag through GTM
  • Adding LinkedIn Insight Tag through GTM
  • Setting up Google Ads Remarketing Tag through GTM
  • Setting Up Google Ads Conversion Tracking Tag through GTM
  • Setting up Scroll Depth Tracking through GTM
  • Setting up Custom User Engagement Timer through GTM
  • Tracking Embedded You Tube Videos through GTM
  • Adding Facebook Pixel through GTM
  • Element Visibility Tracking through GTM
  • Custom Button Click Tracking through GTM
  • Tracking External Link Click through GTM
  • Setting up Hotjar Tracking Code through GTM
  • Setting up Hubspot Tracking Code through GTM
  • Using Data Layer with GTM
  • Adding Dynamic Data in Data Layer and creating Custom Events in GTM
  • Capturing Javascript Errors through GTM
  • Tracking Ad Blockers through GTM
  • Tracking Downloads through GTM
  • ...... And a lot more. In short we will be covering everything related to Google Tag Manager

Requirements

  • No. This course covers everything from beginner to advanced

Description

Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use . GTM is a marketer's tool to deploy tags without the help of developers and track user behavior.

In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM

So if you want to dive into the world of Google Tag Manager, this course is tailor made for you.

Who this course is for:

  • Digital Marketers interested in Google Tag Manager
  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists
  • Digital Analytics Students
  • Marketing Analytics Students

Course content

3 sections • 45 lectures • 3h 4m total length

  • Preview00:58
  • Preview08:28
  • Preview02:02
  • Installing GTM to a Wordpress Website
    01:24
  • Admin Panel Overview
    06:05
  • Workspace Panel Overview
    06:25

  • How we have designed this section
    01:29
  • Important Update from Google Tag Manager on 16th Oct, 2020
    00:28
  • New version of the Preview and Debug Mode - Overview
    03:35
  • Adding Google Analytics Tag through Google Tag Manager
    04:44
  • Testing Google Analytics Tag on the Website and in Google Analytics
    01:44
  • Adding Twitter Universal Website Tag through Google Tag Manager
    02:21
  • Testing Twitter Universal Website Tag on the Website
    01:09
  • Setting up LinkedIn Insight Tag through GTM
    04:10
  • Testing LinkedIn Insight Tag on the Website
    01:14
  • Setting up Google Ads Remarketing Tag through GTM
    02:09
  • Testing Google Ads Remarketing Tag on the Website
    01:23
  • Setting up Google Ads Conversion Tracking Tag through Google Tag Manager
    12:46
  • Testing Google Ads Conversion Tracking Tag on the Website
    01:36
  • Setting Up Scroll Depth Tracking through Google Tag Manager
    06:27
  • Testing Scroll Tracking Tag on the Website and in Google Analytics
    02:43
  • Adding Custom User Engagement Timer through Google Tag Manager
    04:09
  • Tracking Custom User Engagement Timer Tag on the Website and in Google Analytics
    02:25
  • Tracking Embedded You Tube Videos through Google Tag Manager
    08:22
  • Testing You Tube Video Tag on the Website and as an Event in Google Analytics
    02:29
  • Adding Facebook Pixels through Google Tag Manager
    02:51
  • Testing Facebook Pixel Tag on the Website
    01:06
  • Tracking Element Visibility through Google Tag Manager
    11:48
  • Testing Element Visibility Tag on the Website
    01:35
  • All Button Click Tracking Tag through Google Tag Manager
    03:52
  • Custom Button Click Tracking through Google Tag Manager
    07:36
  • Tracking External Link click through Google Tag Manager
    06:01
  • Setting Up Hotjar Tracking Code through Google Tag Manager
    03:09
  • Setting up Hubspot Tracking Code through Google Tag Manager
    02:19

  • How we have designed this section
    01:12
  • Exporting and Importing Containers
    05:37
  • Introduction to Data Layer
    09:27
  • Using Data Layer with Google Tag Manager
    03:57
  • Adding Dynamic Data in Data Layer and creating Custom Event in GTM
    05:03
  • Capturing Javascript Error through Google Tag Manager
    03:50
  • Track Ad Blockers as Custom Dimensions in Google Analytics
    04:08
  • Detecting Ad Blockers and showing a message to Ad Blockers
    04:36
  • How to set up Facebook Custom Event Tag through Google Tag Manager
    04:12
  • Tracking Download as Virtual Page Views in Google Analytics
    03:12
  • Vimeo Video Tracking through Google Tag Manager
    08:37

Instructor

Sheshank Anand
Digital Marketing Instructor
Sheshank Anand
  • 3.9 Instructor Rating
  • 280 Reviews
  • 46,059 Students
  • 8 Courses

I am a digital marketing expert covering areas like digital advertising (LinkedIn Ads, Facebook Ads, Google Ads , Twitter Ads etc), , marketing analytics (Google Analytics, Google Tag Manager etc),  Inbound Marketing, Account Based Marketing, Content Marketing, Content Analytics , Social Media Marketing ,Marketing Automation  etc .

My objective is to demystify digital marketing for marketers and entrepreneurs

The basic objective of any digital marketing is -results- and I am an expert in how to achieve them.

I teach both Theory +Practical to help students sharpen their skills in digital marketing.

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