Marketing
Analytics & Automation
Google Tag Manager
Google Tag Manager Course 2020- From Beginner To Advanced
4.3 (43 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,141 students enrolled

Google Tag Manager Course 2020- From Beginner To Advanced

Expand your Digital Marketing Skillset with Google Tag Manager. Master Google Tag Manager in this course from scratch.
4.3 (43 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,141 students enrolled
Created by Sheshank Anand
Last updated 5/2020
English
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Google Tag Manager Course 2020- From Beginner To Advanced
Current price: $13.99 Original price: $19.99 Discount: 30% off
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This course includes
  • 3 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Google Tag Manager (GTM) Account Set up
  • Installing GTM to a Wordpress Website
  • GTM Interface Overview
  • Adding Google Analytics Tag through GTM
  • Adding Twitter Universal Website Tag through GTM
  • Adding LinkedIn Insight Tag through GTM
  • Setting up Google Ads Remarketing Tag through GTM
  • Setting Up Google Ads Conversion Tracking Tag through GTM
  • Setting up Scroll Depth Tracking through GTM
  • Setting up Custom User Engagement Timer through GTM
  • Tracking Embedded You Tube Videos through GTM
  • Adding Facebook Pixel through GTM
  • Element Visibility Tracking through GTM
  • Custom Button Click Tracking through GTM
  • Tracking External Link Click through GTM
  • Setting up Hotjar Tracking Code through GTM
  • Setting up Hubspot Tracking Code through GTM
  • Using Data Layer with GTM
  • Adding Dynamic Data in Data Layer and creating Custom Events in GTM
  • Capturing Javascript Errors through GTM
  • Tracking Ad Blockers through GTM
  • Tracking Downloads through GTM
  • ...... And a lot more. In short we will be covering everything related to Google Tag Manager
Requirements
  • No. This course covers everything from beginner to advanced
Description

Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use . GTM is a marketer's tool to deploy tags without the help of developers and track user behavior.

In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM

So if you want to dive into the world of Google Tag Manager, this course is tailor made for you.

Who this course is for:
  • Digital Marketers interested in Google Tag Manager
  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists
  • Digital Analytics Students
  • Marketing Analytics Students
Course content
Expand all 43 lectures 03:00:50
+ – Introduction to Google Tag Manager
6 lectures 25:22

In this lecture students will learn how we have designed this section

How we have designed this section
Preview 00:58

In this introductory lecture students will learn - what is GTM, uses of GTM and a brief overview of GTM

What is Google Tag Manager (GTM) - It's uses and a brief overview
Preview 08:28

In this lecture students will learn how to set up a GTM account

GTM Account Set Up
Preview 02:02

In this lecture students will learn how to Install GTM to Wordpress Website

Installing GTM to a Wordpress Website
01:24

In this lecture students will learn about the admin panel with in Google Tag Manager

Admin Panel Overview
06:05

In this lecture students will learn about the Workspace Panel with in Google Tag Manager

Workspace Panel Overview
06:25
+ – Setting up Tags via Google Tag Manager- Part 1
26 lectures 01:41:37

In this lecture students will learn how we have designed this section

How we have designed this section
01:29

In this lecture students will learn how to set up Google Analytics Tag through GTM

Adding Google Analytics Tag through Google Tag Manager
04:44

In this lecture students will learn how to test Google Analytics Tag in the Website and in Google Analytics

Testing Google Analytics Tag on the Website and in Google Analytics
01:44

In this lecture Students will learn how to add Twitter Universal Website Tag through GTM

Adding Twitter Universal Website Tag through Google Tag Manager
02:21

In this lecture students will learn how to test Twitter Universal Website Tag added through GTM on the Website

Testing Twitter Universal Website Tag on the Website
01:09

In this lecture students will learn how to set up LinkedIn Insight Tag through GTM

Setting up LinkedIn Insight Tag through GTM
04:10

In this lecture students will learn how to test LinkedIn Insight  Tag on the Website

Testing LinkedIn Insight Tag on the Website
01:14

In this lecture students will learn how to set up google Ads Remarketing Tag through GTM

Setting up Google Ads Remarketing Tag through GTM
02:09

In this lecture students will learn how to test Google Ads Remarketing Tag set up through GTM on your website is working or not

Testing Google Ads Remarketing Tag on the Website
01:23

In this lecture students will learn how to set up Google Ads Conversion Tracking Tag through GTM

Setting up Google Ads Conversion Tracking Tag through Google Tag Manager
12:46

In this lecture students will learn how to test Google Ads conversion tracking tag set up through GTM on the website

Testing Google Ads Conversion Tracking Tag on the Website
01:36

In this lecture students will learn how to set up Scroll Depth Tracking through google Tag Manager

Setting Up Scroll Depth Tracking through Google Tag Manager
06:27

In this lecture students will learn how to test Scroll Tracking Tag on the Website and as an event in Google Analytics

Testing Scroll Tracking Tag on the Website and in Google Analytics
02:43

In this lecture students will learn how to set up Custom User Engagement Timer through Google Tag Manager

Adding Custom User Engagement Timer through Google Tag Manager
04:09

In this lecture students will learn how to test Custom User Engagement Timer Tag on the Website and as an event in Google Analytics

Tracking Custom User Engagement Timer Tag on the Website and in Google Analytics
02:25

In this lecture students will learn how to track Embedded You Tube Videos through Google Tag Manager

Tracking Embedded You Tube Videos through Google Tag Manager
08:22

In this lecture students will learn how to test Embedded You Tube Tag added through GTM on the Website and as an event in Google Analytics

Testing You Tube Video Tag on the Website and as an Event in Google Analytics
02:29

In this lecture students will learn how to add Facebook Pixel through google Tag Manager

Adding Facebook Pixels through Google Tag Manager
02:51

In this lecture students will learn how to test Facebook Pixel Tag on the Website

Testing Facebook Pixel Tag on the Website
01:06

In this lecture students will learn how to do Element Visibility Tracking through Google Tag Manager

Tracking Element Visibility through Google Tag Manager
11:48

In this lecture students will understand how to test Element Visibility Tag on the Website and how to track it as an event in Google Analytics

Testing Element Visibility Tag on the Website
01:35

In this lecture students will learn how to track any button click through Google Tag Manager

All Button Click Tracking Tag through Google Tag Manager
03:52

In this lecture students will learn how to track Custom Button Click through Google Tag Manager as an Event in Google Analytics

Custom Button Click Tracking through Google Tag Manager
07:36

In this lecture students will learn how to track External Link Clicks through Google Tag Manager as an event in Google Analytics

Tracking External Link click through Google Tag Manager
06:01

In this lecture students will learn how to set up Hotjar Tracking Code through Google Tag Manager

Setting Up Hotjar Tracking Code through Google Tag Manager
03:09
Setting up Hubspot Tracking Code through Google Tag Manager
02:19
+ – Setting up Tags via Google Tag Manager- Part 2
11 lectures 53:51

In this lecture students will learn how we have designed this section

How we have designed this section
01:12

In this lecture students will learn how to Export and Import Containers

Exporting and Importing Containers
05:37

In this lecture students will learn about the theoretical aspects of Data Layer

Introduction to Data Layer
09:27

In this lecture students will study how to use Data Layer with Google Tag Manager

Using Data Layer with Google Tag Manager
03:57

In this lecture students will learn how to dynamically add data in data layer and create custom events in Google Tag Manager

Adding Dynamic Data in Data Layer and creating Custom Event in GTM
05:03

In this lecture students will learn how to capture Javascript errors through Google Tag Manager

Capturing Javascript Error through Google Tag Manager
03:50

In this lecture students will learn how to Track Ad Blockers as Custom Dimensions with in Google Analytics

Track Ad Blockers as Custom Dimensions in Google Analytics
04:08

In this lecture students will learn how to detect ad blockers and show a message to ad blockers

Detecting Ad Blockers and showing a message to Ad Blockers
04:36

In this lecture students will learn how to set up Facebook Custom Events through Google Tag Manager

How to set up Facebook Custom Event Tag through Google Tag Manager
04:12

In this lecture students will learn how to track downloads as virtual page views with in Google Analytics

Tracking Download as Virtual Page Views in Google Analytics
03:12

In this lecture students will understand how to do Vimeo Video Tracking through Google Tag Manager

Vimeo Video Tracking through Google Tag Manager
08:37