Google Tag Manager Course for Beginners
3.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
40 students enrolled

Google Tag Manager Course for Beginners

A practical step-by-step guide to understanding how Google Tag Manager works without having coding knowledge
3.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
40 students enrolled
Last updated 7/2018
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 36 mins on-demand video
  • 7 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • This course will help you understand how to use GTM
  • How to set up and implement GTM for different tools and marketing platforms
  • Track data and conversions in order to make quick and effective decisions
Requirements
  • Good computer skills
  • English at a minimum level for easy understanding of the terms.
  • No prior experience in creating AdWords campaigns required
Description

Are you a Digital Marketer? Then you probably know how important it is to track data and conversions.

If you want to increase the speed that you integrate your site with new advertising and analytics platforms, GTM helps you add and update conversion scripts, social marketing pixels, remarketing tags, and many others from a visual interface without having coding knowledge.

At the end of this course you will have an overview of what GTM is, how to use it, and how it can help you test newer marketing techniques and platforms more quickly and efficiently.

If you want to track your own conversions, user behaviour, and other macro-events without having to call a developer, then enrol in the Google Tag Manager now!

Who this course is for:
  • Anyone wanting to learn to use GTM (entry level & intermediate level)
  • Anyone working with Google Analytics
  • Anyone working with marketing platforms (AdWords, Retargeting, Display Advertising, Facebook Marketing)
Course content
Expand all 16 lectures 39:58
+ Installing Google Tag Manager on your website
3 lectures 04:35
About installing Google Tag Manager
00:13
Installing GTM on WordPress
02:41
Installing GTM on Shopify
01:41

Hello! This is the first test of the GTM course.

Quiz 1 - Set up the account
4 questions
+ The GTM interface
2 lectures 05:47
GTM design and functions
00:35
Intro into the GTM interface
05:12

Hey! We have already covered 30% of the course

Quiz 2 - Introduction to GTM interface
6 questions
+ Creating GTM Tags
1 lecture 04:15

In this video we will illustrate how to use the build-in template to create a tag. 

We’ve chosen the AdWords template but the same overall steps must be taken for all other templates.

Preview 04:15
+ Custom script deploy from GTM
2 lectures 03:49
Intro
00:18
Installing the Facebook Pixel
03:31
+ Conversion tracking
4 lectures 16:50
About conversion tags
00:19
AdWords Conversion Tracking
09:30
Quiz 3 - Tag settings and how is debugging done
5 questions

Learn how to install Google Optimize using Google Tag Manager

Bonus Lecture
06:52
Well done!
00:08