Google Tag Manager (Beginner's Course)

A short introduction to this section.

What is GTM and what purpose does it have, we explore the reason behind why the tools exists.

We go through the steps of creating your GTM account.

We take a look into the Developer tools within the browser since it's useful when troubleshooting your setup.

How to install the Tag Assistant extension.

Websites are the source of data, hence it's important to understand the structure and it's contents.

Cookies are essential in the world of tracking and analysis, we take a close look to understand them.

We will learn about the different parts of the URL as it is a key part in implementation and reading data.

Users are central in analysis and data, so we learn about what a user is and how the metrics works.

Dimensions and Metrics are two different components - what separates them and which should you use when.

Introduction to this section.

We learn how to implement GTM on your site.

We have a walkthrough of the interface of GTM and the tools as disposal.

We learn about what Tags are - its content, use and the different types of tags.

Triggers are needed in order for Tags to be useful. We take a look how and the different sorts of triggers.

Variable can be very resourceful if used correctly - We learn about them, how to use them the kinds of variables that exists.

Sometimes the things out of the box isn't enough or suited to your needs, then Custom Templates come into play. We take a closer look at them.

Introduction to this section.

We learn about what a tracking pixel is and how is it different from events.

We learn how to use the debugging and troubleshooting functionality of GTM.

First step of implementing a new tool is to set up its configuration script, which we do for Google Analytics 4.

We learn how to track links and in this case phone links.

Usually GA4 track searches automatically, but if you want to perform your own you could to that as well. We take a look into how that could be done.

Sometimes it's necessary to combine different triggers to create a metrics and this is how it could be done.

We learn how to look for setting up form submits and to use the HTML-tree to retrieve values.

We implement the configuration script for Google Ads and migrate the conversion set up for GA4.

We implement the configuration script for Meta and migrate the conversion set up for GA4. We also take a look into Custom Template vs Custom HTML tags.