THE Google Tag Manager & Web Analytics Course (+ Project)
What you'll learn
- How to set up Google Tag Manager (GTM) and deploy tags like you know what you’re doing AND what you’re trying to learn from your data (because you will!)
- How to set up Google Analytics and the basics of how to use it to track conversions and create audience lists for remarketing ads like a pro
- How to set up Facebook Pixel, create and track events, and set up audiences for future retargeting, proactively and effectively
- How to generate custom reports in Google Data Studio and, more importantly, how to interpret the data to improve your marketing efforts
- Ultimately, how to use GTM, Google Analytics, Facebook Pixel, and other tools to put your finger on what’s working and what’s not in your online marketing
- Attribution with UTM tags, using Funnelytics to plan marketing funnels and track results, and more with the FREE bonus lessons
Requirements
- A thirst for growth whether you want to reach new heights with your own business, take a client’s business to the next level, or promote an organization or cause online
- Willingness to learn by doing and getting your hands dirty on your own projects (or sandbox site we’ll help you set up) as we walk through the setup and usage of web analytics tools step by step
Description
In this course, we’ll walk through Google Analytics, Facebook Pixel, and Google Tag Manager setup to help you quickly and effectively gather the insights you need. This includes learning how to deploy tracking codes and events to accurately measure your marketing performance. Ultimately, this will enable you to make adjustments that’ll grow your revenue faster.
But what use would that be if we didn’t also cover conversion tracking and audience-building in Google Analytics and Facebook Pixel? None at all! So we dive into these topics as well, enabling you to make the most of your website and online marketing in general.
You’ll even learn to generate automated, custom reports in Google Data Studio and read between the lines of those reports to grasp what’s working for you and what’s not. That way, you can do more of what’s effective, scrap or improve what isn’t, and see measurable business growth as a result!
Who this course is for:
- Small business owners, freelancers, or solopreneurs
- Anyone who wants step-by-step help setting up Google Analytics, Facebook Pixel, and other marketing and analytics tags using Google Tag Manager!
Course content
- Preview01:44
- Preview06:19
- 03:26Recommended Chrome Browser Setup
- Preview03:31
- 02:11Path 1, Option 1: Free WordPress Sandbox with qSandbox
- Preview04:57
- 00:18Path 2: Already have a website, funnel, or landing page?
- 04:34Installing Tag Manager on Your WordPress Site
Instructor
![Brandon McPeak](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 5.0 Instructor Rating
- 2 Reviews
- 37 Students
- 1 Course
Hey there! My name is Brandon McPeak and I'm an Austin-based entrepreneur, web designer, and online marketer with over 10 years of experience growing businesses online. Today, I help small businesses and solo entrepreneurs experience success in their own local and online businesses.
When I'm not teaching, I'm coaching and helping clients.
Are you a small/local business owner or a local or online solo entrepreneur, committed to doing what you do with excellence and purpose?
I help get things that are worth doing done. Want a hand getting where you're going?
From vision to execution, I help committed action-takers define, promote, and refine themselves. I build websites and sales funnels + craft ROI-focused marketing and conversion strategies that integrate with an existing brand and/or help evolve a brand through growth-driven design and online marketing.
Skills include branding, web design/development, SEO, advertising (search, social, display), email marketing, marketing automation, content strategy, content marketing, funnel marketing, web analytics, and conversion optimization. Today, I'm coaching, teaching, consulting, and occasionally freelancing to help good businesses and good ideas grow.
If this resonates with a purpose and a need, let's talk.