Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Software Development Tools No-Code Development
Business
Entrepreneurship Communication Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certifications Network & Security Hardware Operating Systems & Servers Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Paid Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement & Gardening Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition & Diet Yoga Mental Health Martial Arts & Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Learning Teacher Training Test Prep Other Teaching & Academics
Web Development JavaScript React Angular CSS Node.Js PHP HTML5 Vue JS
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Amazon AWS Cisco CCNA Microsoft AZ-900 AWS Certified Developer - Associate
Microsoft Power BI SQL Tableau Data Modeling Business Analysis Business Intelligence MySQL Qlik Sense Blockchain
Unity Unreal Engine Game Development Fundamentals C# 3D Game Development C++ Unreal Engine Blueprints 2D Game Development Virtual Reality
Google Flutter Android Development iOS Development React Native Swift Dart (programming language) Mobile App Development Kotlin SwiftUI
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting Canva InDesign Character Design Procreate Digital Illustration App
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Life Purpose Mindfulness Meditation Sound Therapy CBT Cognitive Behavioral Therapy
Entrepreneurship Fundamentals Business Fundamentals Freelancing Business Strategy Startup Business Plan Online Business Blogging Home Business
Digital Marketing Social Media Marketing Marketing Strategy Internet Marketing Google Analytics Copywriting Email Marketing YouTube Marketing Podcasting

BusinessBusiness Analytics & IntelligenceGoogle Tag Manager

Google Tag Manager (GTM) Advanced Applications

Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking
Rating: 4.4 out of 54.4 (290 ratings)
2,595 students
Created by Anil Batra
Last updated 10/2020
English
English [Auto]

What you'll learn

  • Advanced uses of Google Tag Manager.
  • Track user interaction with Vimeo Videos on your site.
  • How to use Data Layers.
  • How to use custom events.
  • Track Vimeo Video interactions in Google Analytics.
  • Detect Ad Blockers and show a message to users who block the ads.
  • Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.
  • Track and Create Universal User-Id view in Google Analytics
  • Integrate CRM Data with Google Analytics Data

Requirements

  • Google Tag Manager basics

Description

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking.  In this course I will cover the following advanced topics. 

  1. Understanding & using Data Layers

  2. Understanding and using Custom HTML tags in Google Tag Manager

  3. Using data layers to push dynamic values and trigger Google Tag Manager

  4. Track Vimeo Video interactions.

  5. Use Custom JavaScript variables in GTM to detect Ad Blockers

  6. Trigger message to users using Ad Blockers - really useful for ad supported sites.

  7. Pass values to Google Analytics Custom Dimensions using Google Tag Manager

  8. Track Ad Blockers in Google Analytics

  9. Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics

  10. Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.

  11. Write and read first party cookie using Google Tag Manager

  12. Getting Query Parameters from URL to use them in Tags or Triggers

  13. Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.


Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:

  • Anybody who wants to take Google Tag Manager skills to next level

Featured review

Lea Coetzee
Lea C.
10 courses
4 reviews
Rating: 5.0 out of 52 years ago
Thank you very much, this course has helped me gain a deeper understanding of what is possible with Tag Manager. I'll definitely be referring back to some of the lectures when I'm solving specific Tag Manager-related issues for clients.

Instructor

Anil Batra
Speaker, Best Selling Instructor, Author and Executive
Anil Batra
  • 4.4 Instructor Rating
  • 7,935 Reviews
  • 43,168 Students
  • 27 Courses

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


Top companies choose Udemy Business to build in-demand career skills.
NasdaqVolkswagenBoxNetAppEventbrite
  • Udemy Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Investors
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Accessibility statement
Udemy
© 2022 Udemy, Inc.