Google Tag Manager (GTM) Advanced Applications
4.4 (146 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,150 students enrolled

Google Tag Manager (GTM) Advanced Applications

Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking
Bestseller
4.4 (146 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,152 students enrolled
Created by Anil Batra
Last updated 3/2020
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 1 article
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Advanced uses of Google Tag Manager.
  • Track user interaction with Vimeo Videos on your site.
  • How to use Data Layers.
  • How to use custom events.
  • Track Vimeo Video interactions in Google Analytics.
  • Detect Ad Blockers and show a message to users who block the ads.
  • Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.
  • Track and Create Universal User-Id view in Google Analytics
  • Integrate CRM Data with Google Analytics Data
Requirements
  • Google Tag Manager basics
Description

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking.  In this course I will cover the following advanced topics. 

  1. Understanding & using Data Layers

  2. Understanding and using Custom HTML tags in Google Tag Manager

  3. Using data layers to push dynamic values and trigger Google Tag Manager

  4. Track Vimeo Video interactions.

  5. Use Custom JavaScript variables in GTM to detect Ad Blockers

  6. Trigger message to users using Ad Blockers - really useful for ad supported sites.

  7. Pass values to Google Analytics Custom Dimensions using Google Tag Manager

  8. Track Ad Blockers in Google Analytics

  9. Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics

  10. Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.

  11. Write and read first party cookie using Google Tag Manager

  12. Getting Query Parameters from URL to use them in Tags or Triggers

  13. Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.


Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:
  • Anybody who wants to take Google Tag Manager skills to next level
Course content
Expand all 13 lectures 01:44:48
+ Fundementals
2 lectures 19:09

To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer.  Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Google Tag Manager can easily pull information that is available in data layer. 

In this lecture you will learn what a data layer is and how you can use it in Google Tag Manager.

Preview 08:50
Dynamic Data Addition in Data Layers
10:19
+ Various Tags in GTM
7 lectures 01:22:30
Custom Event Listener in GTM - Vimeo Video Tracking in Google Analytics
16:41
Custom HTML in GTM - Detect Ad Blockers and show a message to Ad Blockers.
07:19
Setting Google Analytics Custom Dimension with GTM - Track Ad Blockers
09:24
Tracking Universal Analytics User ID for Cross Device Tracking
10:13
Integrating CRM Data with Google Analytics for Segmentation and Remarketing
16:26
Writing and Reading first party cookie using Google Tag Manager
09:54
Getting Query Parameters from URL to use them in Tags or Triggers
12:33
+ Whats Next?
2 lectures 00:39
More to Come
00:34
Bonus Lecture
00:05