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30-Day Money-Back Guarantee

This course includes:

  • 2 hours on-demand video
  • 1 article
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Business Analytics & Intelligence Google Tag Manager

Google Tag Manager (GTM) Advanced Applications

Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking
Bestseller
Rating: 4.6 out of 54.6 (203 ratings)
1,718 students
Created by Anil Batra
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Advanced uses of Google Tag Manager.
  • Track user interaction with Vimeo Videos on your site.
  • How to use Data Layers.
  • How to use custom events.
  • Track Vimeo Video interactions in Google Analytics.
  • Detect Ad Blockers and show a message to users who block the ads.
  • Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.
  • Track and Create Universal User-Id view in Google Analytics
  • Integrate CRM Data with Google Analytics Data
Curated for the Udemy for Business collection

Requirements

  • Google Tag Manager basics

Description

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking.  In this course I will cover the following advanced topics. 

  1. Understanding & using Data Layers

  2. Understanding and using Custom HTML tags in Google Tag Manager

  3. Using data layers to push dynamic values and trigger Google Tag Manager

  4. Track Vimeo Video interactions.

  5. Use Custom JavaScript variables in GTM to detect Ad Blockers

  6. Trigger message to users using Ad Blockers - really useful for ad supported sites.

  7. Pass values to Google Analytics Custom Dimensions using Google Tag Manager

  8. Track Ad Blockers in Google Analytics

  9. Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics

  10. Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.

  11. Write and read first party cookie using Google Tag Manager

  12. Getting Query Parameters from URL to use them in Tags or Triggers

  13. Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.


Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:

  • Anybody who wants to take Google Tag Manager skills to next level

Featured review

Lea Coetzee
Lea Coetzee
9 courses
3 reviews
Rating: 5.0 out of 5a year ago
Thank you very much, this course has helped me gain a deeper understanding of what is possible with Tag Manager. I'll definitely be referring back to some of the lectures when I'm solving specific Tag Manager-related issues for clients.

Course content

4 sections • 14 lectures • 1h 56m total length

  • Preview01:39
  • Before we proceed
    00:51
  • Preview Mode Updates
    11:46

  • Preview08:50
  • Dynamic Data Addition in Data Layers
    10:19

  • Custom Event Listener in GTM - Vimeo Video Tracking in Google Analytics
    16:41
  • Custom HTML in GTM - Detect Ad Blockers and show a message to Ad Blockers.
    07:19
  • Setting Google Analytics Custom Dimension with GTM - Track Ad Blockers
    09:24
  • Tracking Universal Analytics User ID for Cross Device Tracking
    10:13
  • Integrating CRM Data with Google Analytics for Segmentation and Remarketing
    16:26
  • Writing and Reading first party cookie using Google Tag Manager
    09:54
  • Getting Query Parameters from URL to use them in Tags or Triggers
    12:33

  • More to Come
    00:34
  • Bonus Lecture
    00:25

Instructor

Anil Batra
Speaker, Best Selling Instructor, Author and Executive
Anil Batra
  • 4.3 Instructor Rating
  • 4,476 Reviews
  • 30,349 Students
  • 25 Courses

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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