The Ultimate Google Shopping Course
What you'll learn
- How to use Google Shopping to drive sales and bring in store revenue
- Shopping Campaign settings and what they mean
- Campaign setup and structure for Google Shopping
- Setting up and getting your Google Merchant Center Account ready
- Conversions tracking and how to know your shopping campaigns are working
- How to start to optimize your shopping campaigns to make them more profitable over time
- You don't need Google Shopping or Google Ads knowledge
- A laptop, tablet or smartphone with internet access
- Shopify Store would be helpful if you want to setup shopping campaigns as you go through the course
- Other ecommerce stores like Magento, WooCommerce and BigCommerce can take the course too
Drive Profitable Growth at Scale with Google Shopping. This is the ultimate guide to Google Shopping as it combines years of experience running shopping campaigns into a single course that anyone can take. I have run shopping campaigns in 17 countries across North America, Europe and Australia.
This brand new course is going to walk you through the steps and processes you need to take to setup your Google Shopping campaigns in your Google Ads account. We cover your Google Merchant Center account, shopping feed, conversions tracking in your Google Ads account and what optimizations you can do once you launch your shopping campaigns.
I walk you through the most important parts of Google Shopping and how you get your products from your ecommerce store to your Google Ads account. You don't need any experience but you do need a great attitude and an interest in learning a new skill set.
I'm going to share with you everything I have learned over the last decade and make sure you don't make the same mistakes I did when starting out. Thank you for taking my course and I wish you tons of success.
Who this course is for:
- Entrepreneurs & Store Owners who want to run their own shopping campaigns
- Beginner and Intermediate Marketers looking to make their shopping campaigns more profitable
- Anyone who wants to learn more about Google Shopping before they take on their first shopping campaign
I have been called an international man of mystery and digital nomad by friends. After leaving Toronto in 2011 to gain an international view of the world, I have worked with ecom stores in Australia and brands including ASOS, and Jack Wills, while living in London, UK.
I now back home in Toronto helping brands like Walmart, Birdie Shoes, and LARQ with Google Shopping, PPC marketing, conversion rate optimization (CRO).
Having lived in 6 cities across 3 continents and visited 40 countries around the world, gives me an edge with helping to quickly understand people. Understanding people lets me setup better marketing campaigns, while helping clients generate millions of dollars in revenue each year.
Online marketing is like a game of chess. Easy to learn but truly hard to master. I hope with this course you will learn from my decade of industry knowledge and get up and running faster.