The Ultimate Google Shopping Course
3.7 (16 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
87 students enrolled

The Ultimate Google Shopping Course

Learn everything you need to launch your shopping campaigns with Google Ads.
3.7 (16 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
87 students enrolled
Created by Duane Brown
Last updated 5/2020
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 13 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to use Google Shopping to drive sales and bring in store revenue
  • Shopping Campaign settings and what they mean
  • Campaign setup and structure for Google Shopping
  • Setting up and getting your Google Merchant Center Account ready
  • Conversions tracking and how to know your shopping campaigns are working
  • How to start to optimize your shopping campaigns to make them more profitable over time
Requirements
  • You don't need Google Shopping or Google Ads knowledge
  • A laptop, tablet or smartphone with internet access
  • Shopify Store would be helpful if you want to setup shopping campaigns as you go through the course
  • Other ecommerce stores like Magento, WooCommerce and BigCommerce can take the course too
Description

Drive Profitable Growth at Scale with Google Shopping. This is the ultimate guide to Google Shopping as it combines years of experience running shopping campaigns into a single course that anyone can take. I have run shopping campaigns in 17 countries across North America, Europe and Australia.

This brand new course is going to walk you through the steps and processes you need to take to setup your Google Shopping campaigns in your Google Ads account. We cover your Google Merchant Center account, shopping feed, conversions tracking in your Google Ads account and what optimizations you can do once you launch your shopping campaigns.

I walk you through the most important parts of Google Shopping and how you get your products from your ecommerce store to your Google Ads account. You don't need any experience but you do need a great attitude and an interest in learning a new skill set.

I'm going to share with you everything I have learned over the last decade and make sure you don't make the same mistakes I did when starting out. Thank you for taking my course and I wish you tons of success.

Who this course is for:
  • Entrepreneurs & Store Owners who want to run their own shopping campaigns
  • Beginner and Intermediate Marketers looking to make their shopping campaigns more profitable
  • Anyone who wants to learn more about Google Shopping before they take on their first shopping campaign
Course content
Expand all 25 lectures 02:36:23
+ Creating and Setup Our First Google Merchant Centre (GMC) Account
11 lectures 01:14:20
Setting Tab (written)
01:29
Tools Tab in Google Merchant Centre
08:33
Tools Tab (written)
01:32
Message Archives in Google Merchant Center
01:49
Message Archives (written)
00:10
Growth Section in Google Merchant Center
14:30
Growth Section (writte)
01:37
Marketing Section (written)
02:53
Products in Google Merchant Center
28:38
Products (written)
04:09
+ Creating Our Google Shopping Feed
3 lectures 24:03
Build Our Shopping Feed
11:55
Building Our Shopping Feed (written)
01:25

This 10 minute walks you through how we think about creating product titles for Google shopping feeds. We show you our 6 point formal to make sure your product title is keyword rich. We also tell you pitfalls to avoid in how your structure your product title.

Product Titles: How To Build Product Titles That Rank
10:43
+ Setup of Google Ads Account
3 lectures 13:31
Google Ad Account and Conversion Tracking Setup
11:02
Google Ad Account Setup (written)
00:36
Google Ad Conversion Tracking (written)
01:52
+ Shopping Campaign Settings
2 lectures 21:14
Google Shopping Campaign Settings
15:13
Google Shopping Campaign Settings (written)
06:01
+ Google Shopping Campaign Structure
2 lectures 09:19
Shopping Campaign Strcuture
07:30
Shopping Campaign Structure (written)
01:49
+ Negative Keywords and SQR
2 lectures 08:43
Negative Keywords and SQR
07:36
Negative Keywords and SQR (written)
01:07