Google Search Console & how to use it for SEO (Aug. 2020)
- 2 hours on-demand video
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- How to analyze the performance of each single page: clicks, impressions, CTR and position
- How to find promising keyword ideas in Search Console and which kinds of keywords you should look for
- How to identify pages for which you should optimize title and description
- How to discover pages that lost or won traffic and identify the responsible keywords
- Diagnose indexing issues & see if Google indexed all relevant pages and if not, why
- Analyze the speed of your web-page using the newly released Core Web Vitals
- See if there are any usability issues on the mobile version of your website
- Optimize the internal linking structure of your website using Data from Search Console
- Basic knowledge and understanding of Search Engine Optimization
Google Search Console is one of the most critical and often underestimated SEO tools. In Search Console, you'll find first-hand data for your on-site SEO - directly from Google for free. More than 10,000 participants (German and English combined) have enrolled in this course so far and use it to learn how to do SEO with Search Console.
In this regularly updated Google Search Console course, you will learn how to use each of the reports and tools for SEO. Using many practical examples of a live website with 10,000 monthly clicks, I'll show you how you can use Google Search Console to make Google love your website and enable you to do SEO without paying for SEO tools.
In this course you will learn:
Which pages Google displays for which keywords in the search results (and vice versa)
How to compare the performance of a page before and after optimization
How to analyze, which pages and keywords lost or won impressions, clicks, and ranking
Which pages are shown for the same keyword ("Keyword cannibalization")
How to get promising keyword ideas from Google Search Console and optimize your pages using these ideas
The three types of keywords you should look for in Google Search Console
How to discover pages that may need that little bit of extra optimization.
I will also show you:
How to discover, which pages Google indexed and which not and how to fix indexing problems
How to remove pages from the Google index and which requirements have to be met
Which index report categories you should take a closer look at to prevent a poor ranking.
How to analyze usability issues, the most common cause of such issues, and how to fix them.
The new Core Web Vitals will become a ranking factor from 2012. You'll learn how to analyze them in Search Console and the Page Speed Insights Tool
How to analyze and improve your internal linking structure using Google Search Console.
What you should look if analyzing links from external sites
How to link Google Search Console an Google Analytics plus a neat little trick that will make keyword analysis in Google Analytics easier for you
Additionally, you'll get more than 30 pages of documentation with the most essential takeaways from each lecture.
Did you know that you'll see up to 1000 keywords per page in Google Search Console for free and not just 10, 20, or 100 keywords like in other tools?
I have been using Search Console (and its predecessor, the Webmaster Tools) for SEO since it was launched for my websites and my clients' websites and been able to increase Google traffic from 2.000 clicks a month to 10.000 clicks a month - only by using data from Google Search Console.
Recent Updates to this course
Since I use Google Search Console every day, I quickly become aware of new features and changes. So I regularly update the course with the latest experiences, tips, and bonus chapters. I frequently ask students to vote on upcoming updates and bonus chapters! The latest updates are:
* Re-recorded and extended lecture about Core Web vitals
* Beginning of July 2020: New bonus chapter "Link Search Console with Analytics".
* Mid July 2020: Smaller design update of the course documents.
Do you have questions about SEO and the course? I'm there for you. Use the Udemy Message function to let me know how I can help you
Are you ready to take SEO into your own hands and save money on SEO tools at the same time?
- Webmasters that want to learn more about the discover the full potential of Google Search Console
- Bloggers, Small Businesses and Shop Owners who want to do SEO without paying for tools
A brief introduction of your trainer and what you can expect to learn in this course. From this lecture, you can also download more than 30 pages of summaries and additional documentation in PDF format.
In this lecture, I’ll demonstrate the three steps that are necessary to add your website to Search Console. You’ll learn the important difference between the two kinds of properties and how to add a sitemap.
This is the most important category in this report. Here you’ll find all the URLs that are excluded from being indexed and why. Using two of the most important categories, I’ll explain how to use this category and how to discover reasons why certain pages are excluded.
If you’ve implemented schema.org based search improvements, these reports will be displayed in Search Console. In this lecture, you’ll learn to analyze, if Google could discover the Search improvements and I’ll demonstrate an additional - often overlooked - report where to find more information about the performance of the search improvements.
Under certain circumstances, you can link Google Search Console and Google Analytics. When done, Google Analytics will import data from the Search Console performance report and you can use the sophisticated report features to analyze the performance of your pages, find pages that should be optimized or keyword ideas. Lecture contains a neat little trick that will make your life easier when working with keyword sets.