Google Search Console & how to use it for SEO (Aug. 2020)
4.4 (70 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,144 students enrolled

Google Search Console & how to use it for SEO (Aug. 2020)

How to use the reports & tools in Google Search Console for SEO, so that Google will love your site!
Hot & New
4.4 (70 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,144 students enrolled
Last updated 8/2020
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
23 hours left at this price!
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This course includes
  • 2 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to analyze the performance of each single page: clicks, impressions, CTR and position
  • How to find promising keyword ideas in Search Console and which kinds of keywords you should look for
  • How to identify pages for which you should optimize title and description
  • How to discover pages that lost or won traffic and identify the responsible keywords
  • Diagnose indexing issues & see if Google indexed all relevant pages and if not, why
  • Analyze the speed of your web-page using the newly released Core Web Vitals
  • See if there are any usability issues on the mobile version of your website
  • Optimize the internal linking structure of your website using Data from Search Console
Requirements
  • Basic knowledge and understanding of Search Engine Optimization
Description

Google Search Console is one of the most critical and often underestimated SEO tools. In Search Console, you'll find first-hand data for your on-site SEO - directly from Google for free. More than 10,000 participants (German and English combined) have enrolled in this course so far and use it to learn how to do SEO with Search Console.

In this regularly updated Google Search Console course, you will learn how to use each of the reports and tools for SEO. Using many practical examples of a live website with 10,000 monthly clicks, I'll show you how you can use Google Search Console to make Google love your website and enable you to do SEO without paying for SEO tools.


In this course you will learn:

  • Which pages Google displays for which keywords in the search results (and vice versa)

  • How to compare the performance of a page before and after optimization

  • How to analyze, which pages and keywords lost or won impressions, clicks, and ranking

  • Which pages are shown for the same keyword ("Keyword cannibalization")

  • How to get promising keyword ideas from Google Search Console and optimize your pages using these ideas

  • The three types of keywords you should look for in Google Search Console

  • How to discover pages that may need that little bit of extra optimization.


I will also show you:

  • How to discover, which pages Google indexed and which not and how to fix indexing problems

  • How to remove pages from the Google index and which requirements have to be met

  • Which index report categories you should take a closer look at to prevent a poor ranking.

  • How to analyze usability issues, the most common cause of such issues, and how to fix them.

  • The new Core Web Vitals will become a ranking factor from 2012. You'll learn how to analyze them in Search Console and the Page Speed Insights Tool

  • How to analyze and improve your internal linking structure using Google Search Console.

  • What you should look if analyzing links from external sites

  • How to link Google Search Console an Google Analytics plus a neat little trick that will make keyword analysis in Google Analytics easier for you


Additionally, you'll get more than 30 pages of documentation with the most essential takeaways from each lecture.

Did you know that you'll see up to 1000 keywords per page in Google Search Console for free and not just 10, 20, or 100 keywords like in other tools?

I have been using Search Console (and its predecessor, the Webmaster Tools) for SEO since it was launched for my websites and my clients' websites and been able to increase Google traffic from 2.000 clicks a month to 10.000 clicks a month - only by using data from Google Search Console.


Recent Updates to this course

Since I use Google Search Console every day, I quickly become aware of new features and changes. So I regularly update the course with the latest experiences, tips, and bonus chapters. I frequently ask students to vote on upcoming updates and bonus chapters! The latest updates are:

* Re-recorded and extended lecture about Core Web vitals

* Beginning of July 2020: New bonus chapter "Link Search Console with Analytics".

* Mid July 2020: Smaller design update of the course documents.


Contact me

Do you have questions about SEO and the course? I'm there for you. Use the Udemy Message function to let me know how I can help you


Are you ready to take SEO into your own hands and save money on SEO tools at the same time?

Enroll now!

Who this course is for:
  • Webmasters that want to learn more about the discover the full potential of Google Search Console
  • Bloggers, Small Businesses and Shop Owners who want to do SEO without paying for tools
Course content
Expand all 27 lectures 02:02:48
+ Setup and add your new Website to Search Console
2 lectures 10:24

A brief introduction of your trainer and what you can expect to learn in this course. From this lecture, you can also download more than 30 pages of summaries and additional documentation in PDF format.

Preview 01:05

In this lecture, I’ll demonstrate the three steps that are necessary to add your website to Search Console. You’ll learn the important difference between the two kinds of properties and how to add a sitemap.

Preview 09:19
Test your Knowledge about adding a web-site to Google Search Console
3 questions
+ How to quickly get an overview about the performance of your Web-site
1 lecture 02:52

How to use the overview report and which metrics you should have a look at on a weekly basis to ensure your website is healthy.

Preview 02:52
+ How to use the Reports under "Performance"
8 lectures 33:09

See the 4 metrics and 6 dimensions in this report, what they mean and how to use them to analyze and optimize the performance of your website in the Google Search Result Pages.

Overview: Dimensions and Metrics in the Performance Report
03:30

Sorting and filtering is the most aspect when analyzing data in Search Console. Learn how to sort and filter data on a dimension level to find e.g. pages or keywords.

Sort and Filter Metrics in each of the 6 Dimensions
03:51

See how you can export the data of the performance report to any of the major spreadsheets like Microsoft Excel or Google Sheets for further analysis.

Exporting data of the Performance Report
00:37

The filter bar is the most important feature in this report. In this lecture, you’ll learn how to use it. Knowing the filter bar is a prerequisite for all the other practical examples in this course.

The Filter Bar and why this is the most important feature
05:14

In this practical example, you’ll learn how to identify pages that should be optimized in the performance report.

Example: How to identify pages that you need optimization
03:27
Example: How to analyze a traffic loss from one day to another
07:21
Example: How to discover Keyword Ideas to to get more Impressions and Clicks
07:31

See what Google Discover is and if Google suggests your pages to other users in Google Discover.

Google Discover
01:38
Test your knowledge about the Performance Reports in Search Console
6 questions
+ Tools and Reports under "Coverage"
8 lectures 32:40
Overview of the Coverage Report.
03:57
"Error" category in the Coverage Report
02:18

In this lecture, you’ll learn what this category is and the most common reasons why pages are listed in this category and how to fix these issues.

"Valid with Warnings" Category in the Coverage Report
01:46

Many users think „valid“ is okay anyway. But there’s one sub-category in this category that you should check regularly. Otherwise, you may miss that unwanted pages made their way into the Google index.

"Valid" Category in the Coverage Report
08:18

This is the most important category in this report. Here you’ll find all the URLs that are excluded from being indexed and why. Using two of the most important categories, I’ll explain how to use this category and how to discover reasons why certain pages are excluded.

„Excluded“ Category and two sub-categories to check regularly
08:14

Especially if your website is new, it’s vital to submit a sitemap to Google. This way, you help Google to discover and index all relevant pages of your website.

How to submit a sitemap to Google
02:20

Before Google will remove a page from the Index, one of the 4 prerequisites described in this lecture must be fulfilled and learn why the first 3 options are the best.

How to remove a page from the index and the 4 prerequisites
05:17

A quick summary of the coverage section in Search Console.

Summary Coverage Report
00:30
Test your knowledge about the Tools and Reports in the Coverage area
4 questions
+ Tools and Reports under "Improvements"
4 lectures 21:43

In May 2020, Google introduced a new set of metrics for measuring the speed of web pages. Learn more about the three metrics and how to discover, which pages need improvement.

How to analyze and optimize Page Speed (Core Web Vitals)
14:38

In our „mobile-first“ world, usability on mobile devices should be a top priority. See if your pages pass the tests for mobile usability and how to use this report to discover problems of your pagers on mobile devices.

Mobile Usablity
02:49

If you’ve implemented schema.org based search improvements, these reports will be displayed in Search Console. In this lecture, you’ll learn to analyze, if Google could discover the Search improvements and I’ll demonstrate an additional - often overlooked - report where to find more information about the performance of the search improvements.

Search Improvements
02:36
AMP Pages
01:40
+ The Link Reports and how to use them to optimize your internal linking structure
3 lectures 11:05

Internal linking is an important aspect of SEO. In this lecture you’ll learn how to analyze the internal linking structure and how to optimize it.

How to optimize your internal linking structure
04:03

There are 4 things that you should look for in the external links report. In this lecture, you’ll learn about these 4 things and what to do when you discovered one of them.

What to look for in the external links
05:28
Summary
01:34
Test your knowledge about the Links Report
2 questions
+ Bonus
1 lecture 10:55

Under certain circumstances, you can link Google Search Console and Google Analytics. When done, Google Analytics will import data from the Search Console performance report and you can use the sophisticated report features to analyze the performance of your pages, find pages that should be optimized or keyword ideas. Lecture contains a neat little trick that will make your life easier when working with keyword sets.

How to link Search Console with Google Analytics
10:55