Google Search Advertising Fundamentals Practice Exam

Sample Questions

Q) At the same time in order to target ads to pages on the Google Display Network, the AdWords system examines:

a) campaigns and ad groups

b) word independently of the other

c) by ad placements selected

d) keyword themes of ad groups

Q) What should an advertiser use to organize ad groups?

a) common themes

b) . cost per click (CPC)

c) Number of words per keyword

d) . location targeting

Q) What are the necessary components of an ad group running on the search network?

a) Default bid, position preference, placements

b) Placements, keywords, network targeting

c) Text Ad, keywords, default bid

d) The frequency limit, daily budget, ad scheduling

Q) An advertiser wants to find out why there are no impressions on a keyword. What steps can the advertiser take to quickly diagnose the problem?

a) Use the Competition Analysis section of the Opportunities tab.

b) Hover your mouse over the bubble next to the word.

c) . Use the Traffic Estimator to get estimated impression statistics.

d) Raise (CPC) of the maximum cost per click keyword

Q) E 'useful to create multiple ad groups in order to:

a) Break your keywords and ads into related themes.

b) several set budgets for each ad group.

c) Pause specific keywords if they're not performing well.

d) specific ad groups opt for various Google networks.