
Students will be able to understand the fundamentals of digital marketing, key channels (SEO, SEM, SMM, email, content, automation), and how digital strategies drive business growth.
Explore module one’s introduction to search engine marketing, including what SEM is, how Google Ads drive traffic and sales, target specific audiences, deliver instant visibility, and provide measurable results.
Explore the Google Ads ecosystem, including search, display, video, and shopping ads, and learn how each ad type fits into your marketing strategy, objectives, networks, and enhanced conversions.
Master keyword research foundations and match types—broad, phrase, exact, and negative—using Google Keyword Planner, budgeting, and tightly coupled ad groups to optimize search ads.
Master creating Google search ad campaigns by structuring campaigns, ad groups, keywords, and ads, aligning ad copy with keywords to generate leads across digital marketing, WordPress, and search engine optimization.
Master ad extensions—site links, call, location, callout, structured snippet, lead form, and automate bidding with max clicks, max conversions, and target CPA to boost performance.
Discover how quality score and ad rank shape Google Ads performance. Learn to boost them with relevant keywords, compelling ad copies, a strong landing page experience, and manage impression share.
Master conversion tracking setup in Google Ads by adding the website tag and a thank-you page event snippet to measure form submissions, leads, purchases, and ROI.
Master optimization techniques for Google Ads using ctr, conversion rate, and roas, with testing, targeting adjustments, and keyword refinements, and build reports with Google Ads and Looker Studio.
Use Google Ads Editor to bulk edit campaigns offline across ads, ad groups, and keywords for free. Download accounts, post bulk changes, and manage negative keywords, headlines, and URLs easily.
Are you looking to master one of the most in-demand skills in digital marketing? This course is your complete guide to running successful Google Search Ads — the most effective way to drive high-intent traffic and generate leads or sales.
Designed for beginners and aspiring marketers, this course walks you step-by-step through how to plan, launch, and optimize Google Search campaigns. You'll learn everything from the basics of Google Ads and keyword research to writing compelling ad copy, using match types effectively, and setting up proper campaign structure.
We’ll cover how to use ad extensions, understand Quality Score, and apply bidding strategies based on your marketing objectives. You’ll also learn how to track campaign performance using Google Ads Conversion Tracking and Google Tag, ensuring you can measure success and improve results.
This course focuses exclusively on Google Search Ads, making it ideal for those who want deep expertise in one of the most powerful performance marketing tools available today. Whether you’re aiming to get a job in digital marketing, run ads for your own business, or offer freelance services, this course equips you with job-ready skills.
Throughout the course, you'll also work on real-world assignments and walkthroughs so you can practice and build your confidence.
By the end of this course, you’ll be able to:
Create and structure professional Google Search campaigns
Conduct effective keyword research using Google tools
Write high-performing ads and optimize for better ROI
Set up conversion tracking and analyze campaign performance
No prior experience is required — just a willingness to learn and apply! Let’s get started.