Google Business Optimization for Local Service Businesses
What you'll learn
- What is Google Business? How do I access and optimize my account?
- What businesses can benefit from Google Business Optimization?
- The benefits of Google Business Optimization for Local SEO.
- Business types that are eligible to claim Google Business pages.
- How to claim your Google Business listing.
- The best ways to make sure your business shows up on Google Maps to increase your businesses online visibility.
- How to make your business stand out from the competition and grab clients' attention.
- How to get your business on page 1 of Google.
- Step by Step Google Business Optimization Strategies for Local Service Businesses.
- What is Google NAP and how to optimize for it?
- 21 Optimization Strategies to enhance your Google Business listing and rank higher in Google search.
- How to delete duplicate business listings.
- How to understand your Google Business insights and what to look for specifically to better understand customers.
- What is the Google Maps 3 Pack?
- How to add a Google Business Map to your WordPress website to optimize for local search.
- What to do to optimize your Google Business if you have multiple business locations.
- How to attract new clients or customers organically.
- Ways to encourage and respond to reviews on your Google Business page to improve your Google ranking.
- How to create a free optimized Google website using Google Business to Power Up Your Backlinks to your Main Website.
- On-site search engine optimization bonus tips to increase traffic and conversions.
- Passion to learn to grow your business or the businesses of others
- No special coding or development skills needed
- Computer, Tablet or Smartphone device with Google Business app or website
- No previous SEO or GMB knowledge required
In this course, you are going to learn how to optimize your Google Business Profile listing in order to reach the clients that you want to reach through Google Search and Google Maps. Google Business Profile is extremely important for Local SEO in showing your business to local customers or clients who are searching for your specific type of business or businesses with the keywords that you want to rank for.
What You’ll Learn In This Course
How to set realistic goals for your Google Business Profile listing
The Benefits of Google Business Profile optimization for Local SEO and Local Business Listings
What categories of businesses can claim Google Business Profile listings
How to claim your Google Business Profile listing
What is Google NAP and why that is extremely important to your Google Business Profile listing as well as your overall Search Engine Optimization (SEO) strategy
How to Take Advantage of 21 optimization strategies for a Google Business Profile page listing
Ways to optimize your images and video for local service businesses in order to boost your local Search Engine Optimization (SEO)
How to set up your free Google website as well as how to optimize for the most bang for your SEO strategy
How to troubleshoot your Google Business Profile listing
What to do if you find a duplicate Google Business Profile listing
Ways to ensure that your information is congruent across the web to boost rankings and drive traffic
Ways to be sure that you are using the best keywords in the best ways for your area and business
What is the Insights tab within Google Business Profile and how to leverage it to better understand your customers
How to get Google reviews and why responding to all reviews is best practice
How to respond to Google reviews in order to signify to Google that you are a business that cares about your clients
How to add a Google Business Profile map on your website to optimize your website further for local search engines
How to Add Geo tags to your photos and videos to increase geo-relevance
How to add local schema markup to your website to further your SEO efforts
Who this course is for:
- Small or Medium Sized Business Owner
- Marketer or SEO Specialist / Google Business Specialist / Marketing strategy knowledge
- Aspiring Business Owner, Marketer, or SEO / Google Business Specialist
- Marketing students
- Local Service Business Owners - Local SEO
- People wanting to learn Digital Marketing
- Internet marketing professionals
Hi! My name is Craig and I am a Google My Business and Google Search Expert. I help small business clients take their websites and Google My Business pages to another level, helping them to reach local clients like never before.
I enjoy teaching people how to implement small, simple Search Engine Optimization and Google My Business Optimization tasks that can skyrocket their business rankings, leading to increased profits and improved experiences for their clients.