Google Business Optimization for Local Service Businesses

Name: Google Business Optimization for Local Service Businesses
Rating: 4.6 (36 reviews)

How To Optimize Your GBP Local Listing To Get Service Business Clients in 2020 - Local SEO and Google Maps Optimization

Created byCraig Alsup

Last updated 1/2023

English

What you'll learn

What is Google Business? How do I access and optimize my account?
What businesses can benefit from Google Business Optimization?
The benefits of Google Business Optimization for Local SEO.
Business types that are eligible to claim Google Business pages.
How to claim your Google Business listing.
The best ways to make sure your business shows up on Google Maps to increase your businesses online visibility.
How to make your business stand out from the competition and grab clients' attention.
How to get your business on page 1 of Google.
Step by Step Google Business Optimization Strategies for Local Service Businesses.
What is Google NAP and how to optimize for it?
21 Optimization Strategies to enhance your Google Business listing and rank higher in Google search.
How to delete duplicate business listings.
How to understand your Google Business insights and what to look for specifically to better understand customers.
What is the Google Maps 3 Pack?
How to add a Google Business Map to your WordPress website to optimize for local search.
What to do to optimize your Google Business if you have multiple business locations.
How to attract new clients or customers organically.
Ways to encourage and respond to reviews on your Google Business page to improve your Google ranking.
How to create a free optimized Google website using Google Business to Power Up Your Backlinks to your Main Website.
On-site search engine optimization bonus tips to increase traffic and conversions.

Course content

4 sections • 28 lectures • 3h 36m total length

Introduction To The Course And Instructor1:49
An introduction to this Google My Business optimization course as well as an introduction to the course instructor.
Introduction To Google Business Profile5:48
Video number two gives a good description of what Google my business is and what it can do for your business by helping you show up in Google search results.
What You'll Learn In This Course2:50
This video describes all of the different optimization strategies and tasks that you will learn throughout this course.
What Businesses Can Benefit From Google Business Profile Optimization4:26
This video answers the following questions: What businesses are allowed to claim and optimize a Google My Business listing? What businesses are not allowed to claim and optimize GMB listings?
Setting Realistic Goals2:20
Setting realstic goals for your Google My Business listing is incredibly important. Join me as we setup some baseline goals to get started.
Takeaways From This Section - Take Action Now6:49
Let's discuss the takeaways from this first section of this course and how you can begin to take action.

Claiming A Google Business Profile Listing6:46
Learn the steps necessary to create or claim a Google My Business listing.
Google NAP Explained5:50
The Google NAP, or Name, Address, and Phone Number is an essential part of optimizing your Google My Business listing. Learn about the NAP in this video.
Takeaways From This Section - Take Action Now0:42
Here are the Takeaways from Section 2 of this course. Take Action!

What Are The 21 Google Business Profile Optimization Strategies9:25
In this video, you will learn the 21 optimization strategies that are recommended for your Google My Business listing.
Business Name, Address, Phone Number - NAP7:34
How to update your Business Name, Address, and Phone Number in Google My Business, and why it is important to be sure it matches your website listing exactly.
Business Description Optimization6:23
Your Business Description gives an opportunity for you to provide some real search engine value to your Google My Business listing by adding in specificities target keywords and service descriptions. Learn how here.
Website URL, Booking URL, Service Areas6:39
Here is what you should do with your Website URL, Booking or Appointments URL, and Service Areas within your Google My Business listing account.
Categories, Products, Services6:08
Learn how to optimize your Categories, Products, and Services in this video.
Shortname, Hours, Amenities3:41
Update your Shortname, Hours of Operation, and Amenities using this video tutorial.
Posts, Offers, Events11:01
Learn about how to add and update Posts, Offers, and Events, and how this simple step can drive traffic to your website and add new clients.
Logo, Photos, Videos8:15
Adding Logos, Photos, and Videos to your Google My Business listing.
Messaging With Clients3:33
Here is how to message with clients directly using your Google My Business listing, from your computer or phone.
Google Business Profile Website Setup and Optimization8:10
Google My Business gives you a free website builder right on your GMB listing page. Here's how to update it.
Troubleshooting Your Google Business Profile Listing7:26
Time to Troubleshoot Your Google My Business Listing! How to Delete a Duplicate Listing and How to Correct Incongruent Information Between Your Website and Google My Business Listing.
Takeaways From This Section - Take Action Now1:03
Here are the Takeaways from Section 3 of this course. Take Action!

Understanding the Insights Tab in Google Business Profile and Leveraging It5:04
Learn how to understand the Insights Tab in your Google My Business listing account so that you can know how your GMB listing is faring in search.
Bonus Stategy #1 - Getting and Responding to Reviews7:46
Great Reviews are a great indicator of how well a business treats their customers and provides the product and service that they provide. Here are some ways to get more reviews and to optimize your reviews in Google My Business.
Bonus Stategy #2 - Add a Google Business Profile Map To Your Website - Local SEO4:34
Adding a Google My Business optimized map into your WordPress website is a great way to give increased local relevance to your website and help clients know where your business is located.
Bonus Stategy #3 - Add Geotags To Your Photos On Your Website for Local4:06
This video shows you how to add geotags to add local relevance to the images in your WordPress website.
Bonus Stategy #4 - Add Local Business Schema6:43
How to Add Local Business Schema to your WordPress website to increase local reach search engine optimization.
Conclusion and Key Takeaways From This Course0:55
Congratulations! You have now completed this course!
Course Transcript1:11:11

Requirements

Passion to learn to grow your business or the businesses of others
No special coding or development skills needed
Computer, Tablet or Smartphone device with Google Business app or website
No previous SEO or GMB knowledge required

Description

In this course, you are going to learn how to optimize your Google Business Profile listing in order to reach the clients that you want to reach through Google Search and Google Maps. Google Business Profile is extremely important for Local SEO in showing your business to local customers or clients who are searching for your specific type of business or businesses with the keywords that you want to rank for.

What You’ll Learn In This Course

How to set realistic goals for your Google Business Profile listing
The Benefits of Google Business Profile optimization for Local SEO and Local Business Listings
What categories of businesses can claim Google Business Profile listings
How to claim your Google Business Profile listing
What is Google NAP and why that is extremely important to your Google Business Profile listing as well as your overall Search Engine Optimization (SEO) strategy
How to Take Advantage of 21 optimization strategies for a Google Business Profile page listing
Ways to optimize your images and video for local service businesses in order to boost your local Search Engine Optimization (SEO)
How to set up your free Google website as well as how to optimize for the most bang for your SEO strategy
How to troubleshoot your Google Business Profile listing
What to do if you find a duplicate Google Business Profile listing
Ways to ensure that your information is congruent across the web to boost rankings and drive traffic
Ways to be sure that you are using the best keywords in the best ways for your area and business
What is the Insights tab within Google Business Profile and how to leverage it to better understand your customers

BONUS SECTION:
How to get Google reviews and why responding to all reviews is best practice
How to respond to Google reviews in order to signify to Google that you are a business that cares about your clients
How to add a Google Business Profile map on your website to optimize your website further for local search engines
How to Add Geo tags to your photos and videos to increase geo-relevance
How to add local schema markup to your website to further your SEO efforts

Who this course is for:

Small or Medium Sized Business Owner
Marketer or SEO Specialist / Google Business Specialist / Marketing strategy knowledge
Aspiring Business Owner, Marketer, or SEO / Google Business Specialist
Marketing students
Local Service Business Owners - Local SEO
People wanting to learn Digital Marketing
Internet marketing professionals

Google Business Optimization for Local Service Businesses

What you'll learn

Explore related topics

Course content

Introduction6 lectures • 24min

Getting Started With Your Google My Business Page3 lectures • 13min

Optimization Techniques12 lectures • 1hr 19min

Insights and Bonus Strategies7 lectures • 1hr 40min

Requirements

Description

Who this course is for: