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Keep shoppingGoogle My Business - Local SEO & Google Business Profile
Highest Rated
350 students
Google My Business - Local SEO & Google Business Profile
Master Google My Business (GMB) & Local SEO: Optimize GMB, Google My Business, & Google Business Profile for Local SEO
Created byLurnly Productions
Last updated 9/2025
English
English [Auto],
What you'll learn
- Set up your Google Business Profile from scratch
- Verify your listing and avoid common setup issues
- Track performance using GMB insights and metrics
- Use GMB data to improve your marketing strategy
- Follow a proven GMB optimization checklist
- Optimize your profile with AI through tools like OneUp
- Understand the Google Map Pack and how to rank in it
- Turn your GMB listing into a 24/7 client magnet
- And SO much more!
Explore related topics
Course content
8 sections • 33 lectures • 4h 31m total length
Requirements
- Absolutely nothing! If you have access to the internet, you're ready.
Description
97% of people search online before making a local purchase.
And when they do, the first thing they see isn’t your website—it’s your Google Business Profile.
Whether you're a local service business, a digital agency helping clients, or just trying to stand out on search, Google Business is your secret weapon for trust, visibility, and conversions—without running ads.
But most profiles? They’re half-baked.
This course shows you exactly how to turn your Google Business Profile into a lead magnet. From claiming your listing to automating your updates and ranking on Google Maps, this is the playbook I use to grow local visibility fast—and help clients do the same.
WHAT YOU WILL LEARN
Set Up and Optimize From Day One:
Claim, verify, and structure your profile for maximum visibility—so Google trusts your business and ranks you higher.Local SEO Fundamentals (That Actually Matter):
Choose the right categories, attributes, and service areas to ensure you show up for the right searches—right when people are ready to buy.Photo, Video, and Post Optimization:
Use media to convert searchers into customers. Get walkthroughs on what to post, when, and how often.Review Strategy for Trust and Ranking:
Get more 5-star reviews (without sounding desperate), respond professionally, and build a wall of social proof that sells for you.Ranking on Google Maps:
Set up your pin, define your service areas, and follow our local SEO checklist to appear when it counts—at the top of the map.Track Performance and Iterate:
Use GMB Insights to track profile visits, calls, and direction requests—and learn how to improve over time with real data.Automate with AI and Tools Like OneUp:
Post to multiple locations, schedule updates, and keep your profile active on autopilot—without lifting a finger each week.Advanced Growth and Monetization:
Use tools like SEMrush to identify ranking gaps, manage multiple locations, or even offer GMB optimization as a service.
WHAT YOU GET
Lifetime Access – All walkthroughs, tools, and templates—yours forever.
Over-the-Shoulder Lessons – Step-by-step videos from setup to scale.
Proven Scripts and Swipe Files – Ready-to-use descriptions, post ideas, and outreach templates.
Tools & Case Studies – Real-world examples and results from my own businesses.
This is the exact system I use to dominate local search without spending a dollar on ads.
If you want your business to get found, get chosen, and get trusted—this course will show you how.
So take action and join the course right now.
Who this course is for:
- Local service business owners who rely on being found locally and want to show up on Google Maps.
- Freelancers & solo consultants who want more visibility and trust when local clients search for their services.
- Brick-and-mortar retail store owners looking to drive foot traffic and reviews from their local area.
- Marketers and agency owners wanting to help their clients dominate local SEO.
- Or ANYONE who wants to tap into one of the most powerful sources of organic customers.