2020 Guide to Generating Leads With Google Local Service Ads
4.2 (63 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,016 students enrolled

2020 Guide to Generating Leads With Google Local Service Ads

Dominate local search and generate local leads with Local Services by Google and this step-by-step process
4.2 (63 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,016 students enrolled
Created by Christine Maisel
Last updated 3/2020
English
English [Auto]
Current price: $104.99 Original price: $149.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • What Google Local Services ads are & how to generate leads
  • The ranking factors for Local Services ads & how they appear in SERPs
  • Why local businesses should be using these ads
  • How to set-up your Local Services ad account
  • Which businesses are eligible to participate
  • How to have the Google Guarantee badge show on your account
  • How Google ranks Local Services ads
  • How to have your Local Services ads appear when searchers use Voice search
Requirements
  • A local business to set-up ads for
  • For freelancers or agencies: an interest in helping local businesses setup Local Services for lead generation
Description

If you are a local business owner or marketer who serves local businesses and are not yet taking advantage of Local Services by Google, you’re missing out on highly targeted leads.

Local Services by Google is an excellent generation strategy for local businesses. By participating you receive prime real estate in Google as these pay-per-(highly targeted)lead ads are what searchers see before everything else including Google ads, the local map listings and regular search results.

Adding this strategy makes your entire marketing campaign more effective when combined with other strategies including Google Ads, Search Engine Optimization and Google My Business. This is a powerful way to dominate Google search results giving you the opportunity to appear in 4 or more places on the first page of search results.

If you are a local business owner or service local business clients, Google Local Service ads should be a strategy you implement to bring in highly targeted leads who are ready to hire.

By the end of this course you will not only have a thorough understanding of Local Services By Google, you will also be able to set-up and manage your account and understand how to increase your ad rankings.

Specifically we will be covering:

  • What Google Local Services ads are

  • The ranking factors for Local Services ads & how they appear in SERPs

  • Why local businesses should be using these ads

  • How to set-up your Local Services ad account

  • Which businesses are eligible to participate

  • How to have the Google Guarantee badge show on your account

  • How Google ranks Local Services ads

  • How to have your Local Services ads appear when searchers use Voice search

  • and more

Who this course is for:
  • Local business owners who want to generate more leads easily
  • Marketers who serve local businesses and want to generate more leads for their clients
Course content
Expand all 22 lectures 01:06:10
+ Getting Started with Google Local Service Ads
5 lectures 18:35
Getting Started & What to Expect From Your Account
02:27
How to Pass Google’s Check for Local Service Ads
03:13
What to Do If You Fail Google's Check
01:07
Setting Up Your Google Local Service Ad Account
08:34
What's Included In Your Ad
03:14
+ Google Ads vs Google My Business vs Google Local Services
2 lectures 08:07
Google Ads vs Google Local Service Ads
04:44
The Correlation Between Google My Business & Google Local Service Ads
03:23
+ Receiving & Managing Leads from Google Local Service Ads
3 lectures 08:48
Factors for Ranking in Local Service Ads
04:31
Managing Your Leads
02:15
Managing Your Budget
02:02
+ Using Your Account
4 lectures 15:41
Getting Reviews from Local Service Ad Customers
03:59
Valid vs Invalid Leads
05:34
How to Get The Most Out of Ads
05:35
Using the Local Services App
00:33
+ Bonus Material
1 lecture 01:00
How to Contact Google to Receive Support
01:00
+ Action Time
1 lecture 00:12
Your Action Plan Checklist to Start With Google Local Service Ads
00:12