Guide to Generating Leads With Google Local Service Ads

Name: Guide to Generating Leads With Google Local Service Ads
Rating: 4.2 (253 reviews)

Dominate local search and generate local leads with Local Services by Google and this step-by-step process

Created byChristine Maisel

Last updated 8/2023

English

English [Auto],

What you'll learn

What Google Local Services ads are & how to generate leads
The ranking factors for Local Services ads & how they appear in SERPs
Why local businesses should be using these ads
How to set-up your Local Services ad account
Which businesses are eligible to participate
How to have the Google Guarantee badge show on your account
How Google ranks Local Services ads
How to have your Local Services ads appear when searchers use Voice search

Course content

7 sections • 25 lectures • 1h 9m total length

What Are Google Local Service Ads1:32
Explore Google local service ads, a pay-per-lead platform connecting local businesses with customers, and learn a setup to generate leads quickly while integrating with Google Ads and Google My Business.
Why Use Google Local Service Ads5:05
Discover how Google Local Service Ads place your business at the top of Google search results, boosting local leads and paying only for customers who contact you via the ad.
Check Availability for Your Business2:06
Check eligibility for Google local service ads, verify your industry and location in the US and Canada, confirm insurance and licenses, and create your lead-generating profile.
See Current Eligible Businesses0:19
How Many Leads Can You Expect & How Much Will It Cost?2:15
Learn how Google Local Service Ads generate leads and estimate costs, with $15-$40 per lead and 20–100 leads, depending on ranking and industry, and how budget and handling drive revenue.
The Difference Between Google Guarantee vs Google Screened2:29
Compare Google guaranteed and Google screened in search results, noting pre-screening, license and insurance checks, and the green check that builds trust.
How to SAVE Money on Lots of Digital Marketing Tools (Free Resource)2:21
Discover how saving on revenue-driven digital marketing tools via sitegrowthdeals.com can boost leads, sales, and client outcomes by leveraging weekly deal emails and sizable discounts.

Getting Started & What to Expect From Your Account2:27
Set up and manage local services account to receive leads, record notes, track bookings, and communicate with customers. Adjust budgets, pause ads, request reviews, and dispute charges to optimize performance.
How to Pass Google’s Check for Local Service Ads3:13
What to Do If You Fail Google's Check1:07
Fix errors on the background check with the provider and reapply after 30 days if Google rejects your local services; a second denial requires a full year.
Setting Up Your Google Local Service Ad Account8:34
What's Included In Your Ad3:14
Explore how Google Local Service Ads display your business name, phone and tracking number, location, hours, and reviews, plus photos and a business file to attract and inform leads.

Google Ads vs Google Local Service Ads4:44
Compare Google ads and local services ads, noting pay-per-lead versus pay-per-click and limited keyword control. Start with local services, then test and mix to maximize first-page visibility.
The Correlation Between Google My Business & Google Local Service Ads3:23
Learn how Google My Business and Local Service Ads connect through reviews, optimize local pack rankings, and gather reviews for Local Service Ads without transferring to Google My Business.

Factors for Ranking in Local Service Ads4:31
Optimize your local service ads by refining your profile and service areas, boosting proximity, reviews, and responsiveness to leads for higher ranking and better outcomes.
Managing Your Leads2:15
Manage incoming leads in the lead inbox, review details and call recordings, respond by email or text, and book or decline leads with notes via the mobile app.
Managing Your Budget2:02
Set weekly and max monthly budgets to test with about 20 leads per week, then scale spend based on your close rate and Google's budget calculator.

Getting Reviews from Local Service Ad Customers3:59
Learn how to request and manage Google local service ads reviews from customers, using the dashboard, emails, and optional printed cards to boost trust and visibility.
Valid vs Invalid Leads5:34
Learn how Google Local Service Ads help determine valid leads, allow you to dispute invalid charges, and receive refunds or credits when leads come via texts or emails.
How to Get The Most Out of Ads5:35
Set up your local services profile to boost ad rank and lead conversion, focusing on more personalized reviews, a trained lead-handling process, rapid qualification, and testing with other marketing strategies.
Using the Local Services App0:33
Learn to manage local service leads on the go with the Local Services app, emphasizing fast response time and lead management from your phone, via App Store or Google Play.

Requirements

A local business to set-up ads for
For freelancers or agencies: an interest in helping local businesses setup Local Services for lead generation

Description

If you are a local business owner or marketer who serves local businesses and are not yet taking advantage of Local Services by Google, you’re missing out on highly targeted leads.

Local Services by Google is an excellent generation strategy for local businesses. By participating you receive prime real estate in Google as these pay-per-(highly targeted)lead ads are what searchers see before everything else including Google ads, the local map listings and regular search results.

Adding this strategy makes your entire marketing campaign more effective when combined with other strategies including Google Ads, Search Engine Optimization and Google My Business. This is a powerful way to dominate Google search results giving you the opportunity to appear in 4 or more places on the first page of search results.

If you are a local business owner or service local business clients, Google Local Service ads should be a strategy you implement to bring in highly targeted leads who are ready to hire.

By the end of this course you will not only have a thorough understanding of Local Services By Google, you will also be able to set-up and manage your account and understand how to increase your ad rankings.

Specifically we will be covering:

What Google Local Services ads are
The ranking factors for Local Services ads & how they appear in SERPs
Why local businesses should be using these ads
How to set-up your Local Services ad account
Which businesses are eligible to participate
How to have the Google Guarantee badge show on your account
How Google ranks Local Services ads
How to have your Local Services ads appear when searchers use Voice search
and more

Who this course is for:

Local business owners who want to generate more leads easily
Marketers who serve local businesses and want to generate more leads for their clients

Guide to Generating Leads With Google Local Service Ads

What you'll learn

Explore related topics

Course content

Introduction7 lectures • 16min

Getting Started with Google Local Service Ads5 lectures • 19min

Google Ads vs Google My Business vs Google Local Services2 lectures • 8min

Receiving & Managing Leads from Google Local Service Ads3 lectures • 9min

Using Your Account4 lectures • 16min

Bonus Material3 lectures • 2min

Action Time1 lecture • 1min

Requirements

Description

Who this course is for: