Google Hacks For Businesses: Introduction to Google Tools
4.4 (112 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
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Google Hacks For Businesses: Introduction to Google Tools

G Suite, Google My Business & Google AdWords are only a few of the tools Google has to offer.
4.4 (112 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
23,027 students enrolled
Created by Master It
Last updated 6/2020
English
English [Auto]
Current price: $104.99 Original price: $149.99 Discount: 30% off
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This course includes
  • 5 hours on-demand video
  • 1 article
  • 26 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Learn to identify trends within your niche and elevate your business.
  • Everything you need to start publishing with Google (extra exposure!)
  • Leverage Google's technology to increase your profits, productivity, and leads.
  • The quick and easy way to get your business listed for free on Google!
  • Access 18 different checklists and quizzes that will walk you through Google AdWords you step-by-step.
  • Learn all about G-Suite and the different functions it offers!
Requirements
  • Ideally, you should have a business - however, even if you don't, you can still learn!
  • Internet access.
Description

If I could show you a way to make more income and increase your productivity using Google's tools and software, would you be interested?

When you think of Google, you think of a search engine - and maybe an email provider. But the truth is, Google is a powerful tool. With hidden functions and the ever-so-popular G-Suite, Google gives business owners & entrepreneurs the opportunity to uncover keywords and niches, advertise their business, communicate and collaborate directly with clients and keep their information secure.

Google Hacks For Entrepreneurs: Master The Search Engine is a step-by-step, over-the-shoulder walkthrough, designed to give you the tools to kickstart your business using Google.

The first section is all about research. Even Google Search is more than a simple search engine. You will learn a little-known way to find low competition keywords that you can target, find which keywords your competitions are ranking for and how to prevent Google from indexing webpages you don't want index.

The second section is all about Google Alerts & Trends. You will learn how the experts position themselves on social media with the latest breaking news for your niche and how to use Google Trends for your advantage.

The third section is all about productivity. No business becomes sustainable without consistency and productivity! Turn your browser into a timer, manage your calendar correctly & use this secret tool to help you stay on top of your game.

The fourth section is all about client communication. Google offers two extraordinary tools for client communication: Google Hangouts (perfect for high-ticket webinars!) and Google Groups. If you're teaching online, working with clients or using webinars to convert prospective customers, this is for you.

The fifth section is all about G-Suite. Google allows you to keep your information safe, collaborate with other creators and even create promotional videos - all from the safety and comfort of your drive!

The sixth section is all about Google's 'Under-The-Radar' business tools. Learn all about listing your business on Google (for free!), how to publish your blog & newsletters for free (!) and how to find global niches you can take advantage of. Clients from all over the world are at the tip of your fingers!

The final section is all about advertising. Targeted traffic has never been easier! Whether you want to run your own ads using AdWords or profit off other people's ads using AdSense, this section will teach you how. Add an extra revenue stream or acquire new clients - the choice is yours!

Please be aware this is a beginner's course. AdSense and AdWords are platforms that have in-depth, Google-certified courses dedicated to them. This is meant to help you get your ads and revenue up and running.

Who this course is for:
  • Beginner marketers.
  • Entrepreneurs, business owners, affiliate marketers who want to exploit the variety of Google's tools.
Course content
Expand all 50 lectures 05:07:52
+ Google Search Tools: Research
8 lectures 33:25

Suggested Search Phrases allows you to find buyer keyword phrases so you can easily cast your net out there further and reel in new customers hand over fist.

Preview 04:16

Learn how to use this search parameter to help you identify low hanging fruit that your competition is missing.

'AllInTitle:' Tag
07:10

Allows you to easily see how much of your content is being seen by the search engines so you can maximize your reach.

Site Search
05:23
Google Cache Search
03:39

You can prevent a page from appearing in Google Search by including the 'NoIndex' tag - more in the lecture.

'NoIndex' and 'NoFollow' Meta Tags
03:20

Use this search parameter to uncover similar sites. Perfect for uncovering new marketing opportunities you may have missed!

'Related' Tag
03:35

See what websites are linking to you, and discover what websites are linking to your competitor’s websites!

'Links' Tag
03:58

Quickly and easily find spellings and word definitions with this simple search parameter! Take your writing to the next level!

'Define' Tag
02:04
How do you use the search feature to the max? Just follow the steps below. Use this worksheet either with a theoretical search (as suggested) or your own for your business. We recommend doing this for search trend you're identifying.
Google Search Worksheet
5 questions
+ Google Alerts & Trends: Micro Niching
6 lectures 44:33

Uncover breaking news in your niche market so you can be first to post on social media and get buzz going!

Preview 07:43

Go after the hot topics people want to know about! This is the ultimate niche and keyword discovery tool!

Google Trends - Introduction
02:23
Google Trends - Part 2
09:13
Google Trends - Part 3
09:25
Google Trends - Part 4
08:31
Google Trends - Part 5
07:18
How do you identify market trends? Just follow the steps below. Use this worksheet either with a theoretical trend (as suggested) or your own for your business. We recommend doing this for every trend you're identifying.
Google Trends Worksheet
8 questions
+ Productivity Tools: Consistency Is Key
6 lectures 32:12

Discover how to use this tool to boost your productivity!

Google Timer
03:10

Discover a powerful way to use Google calendar to help make sure every day is a profitable one for you!

Google Calendar - Introduction
03:47
Google Calendar - Setup
06:01
Google Calendar - Promo Calendar
09:20
Google Calendar - Search & Sort
04:10

Simply, Google Keep is a syncing notepad that connects to Google Drive.

Google Keep
05:44
+ Groups & Hangouts: Working With Clients
6 lectures 38:27
Google Groups: Setup
04:44
Google Groups: Think Outside The Box!
07:45
Google Hangouts: Introduction
07:33
Google Hangouts - Demo Hangout
04:14
Google Hangouts - Important Features
09:00
+ G-Suite: Google's Toolbox
11 lectures 01:07:41

You know Google. You've heard on G-Suite (probably). And you're probably wondering: why G-Suite? why are we talking about that now? 

This quiz will show you.

Why G-Suite?
3 questions
Google Drive - PC Sync
04:25
Google Docs
08:02
Google Slides
06:15
Google Sheets
05:53
Google Forms
08:17
Google Voice
05:40
Google Photos - Intro
03:47
Google Photos - Assistant
03:35
Google Plus
08:29
Connect External Emails to Gmail
07:30
+ 'Under-The-Radar' Business Tools: Boost Your Business
3 lectures 26:26
Google My Business
09:12
Google Newsstand Publisher
08:50
Global Market Finder
08:24
Before you run your ads, you need to figure out who your ideal customer is. Your ideal customer is the customer you prefer to work with. It’s who you ultimately envision buying your product. Spend some time carefully scrutinizing your target audience!
Your Ideal Customer Worksheet
4 questions
+ Advertising: Introduction to Adsense & Adwords
9 lectures 01:04:01
Introduction to Adsense
05:28
Your First Ad Unit
08:02
Allow & Block Ads
07:12
Performance Reports
04:13
Ad Placements
04:33
Introduction to AdWords
05:58
This worksheet will help you figure out what exactly you're looking for in your campaign before you dive into it. Take the time to fill it out and think about each question - this worksheet will also be available as a downloadable PDF.
Building A Campaign Worksheet
12 questions
Setup Your Campaign
17:11

This exercise will help you make sure your ad's copy is ready to go!


Ad Copywriting Checklist: Is Your Ad Ready?
8 questions
AdWords Keyword Planner
11:01

Are you new at Google Ads? If this is so then, it is important that you get an insight into how you can optimize Google Advertising Costs. Optimization of advertising costs is a crucial step in your ad campaign, and so we've compiled this quiz to help you on your way:

Optimizing Your Google Ad Costs
4 questions

Campaigns aren't always successful. This quick troubleshooting guide help you spot why.

Why Is My Campaign failing?
7 questions
Google AdWords Resources
00:23