Explore keyword research and selection using Google's Keyword Planner to fuel Google Ads campaigns, covering keyword types, including one-word for branding, two-word and three-word keywords, long tail keywords, and forecasting.

Explore how broad, phrase, and exact match types trigger Google Ads, with examples like Nike shoe, and learn when to use each for branding or leads.

Learn how negative keywords and negative keyword lists filter out irrelevant search terms in Google Ads, improve CTR, and reduce spend by applying at campaign, ad group, or account level.

Identify which search queries trigger your ads and drive clicks and impressions using the search terms report, and learn to add effective keywords, negative keywords, and match types to campaigns.

Explore Google Ads formats from responsive search ads, shopping ads, dynamic search ads, and responsive display ads to video ads, discovery ads, call ads, mobile app ads, and bumper/non-skippable options.

Create a responsive search ad in Google Ads by selecting a campaign and ad group, adding a final URL, 15 headlines, 90-character descriptions, with pinning and a one-day review.

Create dynamic search ads inside a Google Ads search campaign by configuring a dynamic ad group, setting dynamic ad targets, and providing descriptions for auto-generated headlines.

Create a responsive display ad in Google Ads by selecting a display campaign, entering the final URL, uploading images and logos, and crafting headlines and descriptions.

Learn to create a call ad in Google Ads by selecting the campaign and ad group, entering country, phone number, final URL, and engaging headlines and descriptions.

Discover Google Ads extensions and assets, from site link and location to lead form and image extensions, and learn how they boost engagement and click-through while branding.

Create sitelink extensions in google ads by choosing account, campaign, or ad group level, entering text, two descriptions, and a final URL, with 4–6 extensions appearing under each ad.

Create call extensions in Google Ads by selecting account, campaign, or ad group levels, choosing the country, adding a phone number, and saving to appear on mobile ads.

Create callout extensions in Google Ads by adding text at account, campaign, or ad group level and saving it. See how the extension appears under ads on mobile and desktop.

Create a location extension in Google Ads by linking your Google Business Profile, registering on Google Maps, and selecting location or affiliate location extension to drive store visits.

Learn to create a structured snippet extension in Google Ads by choosing a header, entering brand names, and displaying extra information under ads on mobile and desktop.

Learn to create a price extension in Google Ads by selecting price extension in assets, choosing the information type, entering name and pricing, and adding a final URL.

Create a promotion extension in Google Ads by selecting promotion, defining the occasion, choosing a monetary or percentage discount, and adding the final URL and promotion details with conditions.

Learn how to create a lead form extension in Google Ads, configure questions, privacy URL, image, craft a submission message and call to action, and download leads as CSV.

Create an app extension in Google Ads by selecting the app extension type, choosing the platform, naming the app, and adding a line text linking to the Google Play Store.

Log into your Google Ads account, access the assets section, and create the business name and business logo extension; complete advertiser verification to enable the extension to appear in ads.

Explore how keyword insertion dynamically inserts keywords into text ads, enabling a single ad to promote multiple products across search campaigns.

Apply a live countdown in your ads to create urgency for an upcoming event. Learn to set start and end dates, days to go, and preview the countdown in campaigns.

Location insertion personalizes ads for multiple locations by inserting city, state, or country into headlines and descriptions. Edit ad in campaign and set a location for non targeted searches.

Master Google Ads bidding strategies, including manual CPC and six automated options like maximize clicks and target CPA. Explore semi-automated enhanced CPC, CPM, and cost-per-view bidding for video ads.

Learn manual CPC bidding on Google Ads by setting per-keyword bids, adjusting campaign settings, and managing max CPC bids to control cost per click.

Discover how the maximize clicks bidding strategy drives website traffic by letting Google optimize keyword bids, and learn to set it up with a max CPC cap in Google Ads.

Apply the maximize conversions bidding strategy in Google Ads to drive as many ecommerce conversions as possible using historical data to target favorable sale opportunities.

Maximize conversion value bidding automates bids to maximize revenue by prioritizing high-ticket products, adjusting bids in Google Ads to optimize overall revenue rather than unit sales.

Target impression share lets you automate bids in Google Ads to improve your campaign’s impression share. Set the target percentage and a max CPC, and Google optimizes placements accordingly.

Learn how target CPA bidding automates conversions while controlling cost per conversion in Google Ads, enabling more conversions at a set average CPA.

Apply the target roas bidding strategy to hit a revenue target by optimizing spend and conversions, using revenue or conversion value divided by cost, and maximize conversion value.

Explore the enhanced CPC bidding strategy in Google Ads, a semi-automated approach that uses manual keyword bids while the algorithm adjusts them to maximize conversions or conversion value.

Learn how CPM bidding in Google Ads charges per thousand impressions to maximize brand reach and awareness, using display and video campaigns for new businesses.

Learn how cpv bidding powers video campaigns in Google Ads, setting a target cpv and paying per view only when viewers watch your video.

Explore the Google display network and how to target ads by audience, demographics, topics, placements, and keywords on relevant websites, with examples from sports, news, and tech sites.

Target affinity audiences in Google display campaigns by selecting interest and habit categories, applying affinity targeting through the campaign's audience settings, and saving the audience for precise, behavior-based advertising.

Learn how to apply demographics targeting in display campaigns, selecting age, gender, parental status, and household income to reach the right Google network audiences.

Target display with detailed demographics. Reach audiences by parental status, marital status, education, and home ownership, including parents of infants and toddlers, college going students, bachelor's degree holders, and homeowners.

Target in-market audiences in the display network to reach active Google network shoppers with high purchase intent, and apply them by selecting relevant categories and subcategories.

Target users on the Google Display Network using life events targeting, selecting relevant categories and subcategories in the audiences section to show ads around key life moments.

Learn how topics targeting in display advertising lets you target websites by content using Google Display Network categories, and apply these topics in your campaigns.

Learn how to use placements targeting in Google Ads to display ads on specific websites, YouTube channels, videos, or apps within the Google Display Network.

Learn how display keywords targeting drives content targeting in Google Ads and the Google Display Network by using keywords to match your business with relevant websites, then save to campaign.

Build and target custom audiences in Google Ads using custom affinity and custom intent, selecting interests, purchase intents, search terms, websites, and apps to refine campaigns.

Combine multiple audiences in Google Ads to create combined audiences using and, or, not, then target a specific group like affinity sports with in-market shoes online.

Create and launch a standard display campaign in Google Ads by selecting brand awareness and consideration, configuring location, language, device targeting, and CPM bidding.

Learn how to set up conversion tracking in Google Ads, track sales and leads like purchases, form fills, and signups, using the Google tag and event snippet on your website.

Set up website conversion tracking in Google Ads by defining a conversion action, generating Google tag and event snippet, and applying them on your site to track primary actions.

Set up app conversion tracking in Google Ads by creating a new conversion action, linking your app, and tracking installs or in‑app actions via GA4, Firebase, or Google Play.

Track phone call conversions in Google Ads by creating a conversion action and linking it to call extensions or call-only ads, and define the minimum call length.

Use the import option in Google Ads to bring conversions from outside the platform, including GA4 properties for web or app and third-party analytics such as Salesforce, Zoho, Zapier.

Explore how measurement attribution in Google Ads analyzes the conversion data along the user's journey, compares last-click and data-driven models, and guides switching to data-driven attribution for accuracy.

Explore remarketing in Google Ads, which follows visitors to your site with ads across the Google network to reengage them and boost revenue.

Create a remarketing list with audience manager by collecting cookies from website visitors who don’t convert, then link this list to a remarketing campaign using the Google Ads tag.

Create remarketing campaigns in Google Ads by linking a remarketing list to display and search campaigns. Set budgets, targeting, and ad assets to follow users across display and search networks.

Set up app users remarketing by linking your app and Google Play accounts, creating a remarketing list in Audience Manager, and targeting these users with search or display ads.

Learn to build a YouTube remarketing list in Audience Manager, link your YouTube channel, and follow engaged users with display or search ads.

learn to use the customer list feature in Google Ads for remarketing by uploading emails and names, or connecting data sources like Google BigQuery to target users with ads.

Learn to use custom combinations in remarketing to fuse website visitors and customer lists. Follow users who check out multiple products via display or search campaigns.

Link your Google Analytics property to Google Ads to import users and create a remarketing list, then connect it to search and display campaigns to target those users.

Create a remarketing list from the lead form segment by capturing data from form submissions. Link this list to a search or display campaign to follow up with ads.

Learn how to advertise on YouTube via Google Ads, link your channel, and use four formats—skippable in-stream, non-skippable in-stream, in-feed discovery, and bumper ads—for branding and conversions.

Create a skippable in-stream ad campaign in Google Ads by setting objective and video type, configuring targeting, budget, and bidding, attaching a YouTube URL, and reviewing before going live.

Learn to create an in-feed ad campaign in Google Ads using a video objective, CPV bidding, budgets, targeting, and video formats.

Create a bumper ad campaign in Google Ads targeting awareness with a six-second video, CPM bidding, and reach across YouTube, Google TV, and the Display Network.

Learn to create a 15-second non-skippable in-stream video campaign on Google Ads for brand awareness, with CPM bidding, budgets, scheduling, and targeting across YouTube, Google TV, and display partners.

Learn to create a Google Ads video ad sequence campaign, scheduling multiple ads in a defined order for branding and awareness across YouTube and the Display Network.

Learn to create a target frequency campaign in Google Ads for video reach, set weekly frequency, and configure targeting and ad formats across YouTube and the Google Display Network.

Create a Google Ads audio ads campaign to reach YouTube listeners, setting CPM, budget, start date, networks, targeting, ad group, topics, video ad, and landing page URL.

Explore shopping ads in Google Ads, displaying product images, prices, and store names on Google search and YouTube to drive e-commerce sales, via Google Merchant Center accounts and product feeds.

Set up a Google Merchant Center account, verify ownership, and upload products either manually or via a Google Sheets feed, then link to Google Ads to run shopping campaigns.

Learn to create a shopping campaign in Google Ads, detailing campaign, ad group, and product group structure with brand and condition subdivisions. Bid by product group and use negative keywords.

Learn to create performance max campaigns in Google Ads, combining assets, audience signals, and cross-network reach from YouTube to Maps, and optimize with conversions bidding.